The Customer

NOVEMBER 30, 2020

I encourage quasi-scripting of your session – if you can “write the way you speak.” As a storyteller I like a set-up, a through-line, and a resolve. The post Perfecting Live Presentations Even When Your Tech is FUBAR appeared first on TheCustomer. And that, after all, is also what 2020 is all about.

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Price (at the time of writing): $24.99. Price (at the time of writing): Free with trial, then $49/month. Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month.

Social Media 118

Social Media Training Course Resources 118

Vidyard

JANUARY 19, 2017

I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. Writing and storytelling was never just a pastime or hobby. Storytelling is a way to share a powerful message, but you have to know what the right message is.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Contently

MARCH 30, 2020

Take, for instance, this piece on how to write a white paper. Nudge , an analytics platform that tracks branded content performance around the web, found that attention time on content is up a whopping 39 percent over the past four weeks , compared with the same time period a year ago.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Salesforce Marketing Cloud

DECEMBER 7, 2022

Get into storytelling. Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. If you do the research, the personas almost write themselves. 6 min read.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Optinmonster

APRIL 12, 2024

The stories you share paint pictures, evoke emotions and give your presentation a sticky power. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. This wisdom also applies to sales conversations and marketing.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Content Standard

JANUARY 17, 2018

Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go. And not robot writing. Oh, hang on. Isn’t that. ?

Marketing AI 77

Marketing AI Work Management Marketing Automation Services High Quality Lead 77

ClearVoice

NOVEMBER 14, 2022

Have a clear purpose when writing content. Add great stories to your blog writing. You’ve probably heard a lot about storytelling in marketing over the last few years because it makes your content writing more engaging and memorable. Storytelling creates connections and builds customer loyalty.

Content 52

Content Storytelling SEO Case Studies 52

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Marketing Insider Group

NOVEMBER 16, 2021

Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”. Expect more on this from me in future blogs, articles, and presentations now that I am focused full-time at Wolters Kluwer Compliance solutions (both “day job” and “midnight projects”) upon Thought Leadership. Outcomes-based Metrics are key.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Brandpoint

OCTOBER 2, 2019

We had the opportunity to ask Liz a few questions about the session she’s presenting on October 16, “Building Great Content on Complicated Subjects: IBM 5 in 5 – A Case Study.” After these calls, we can start strategizing how we will create content to support our storytelling efforts. We work together!

Research 107

Research Ad Building Storytelling Content 107

ClearVoice

AUGUST 11, 2023

Navigating the Challenges of AI: Mastering Prompts for Optimal Results Generative AI presents a ton of exciting possibilities. Example without Clarity: “Write a blog post for freelancers.” Keep track of all the analytics to help guide your prompt recalibration. But it’s not without its challenges.

Ad Building 52

Ad Building Marketing & Strategy Privacy Ethics 52

Adobe Experience Cloud Blog

JULY 9, 2020

Quick, clear, and compelling data visualization allows you to present large amounts of complex information as a powerful story for any audience. . However, the speed of data analytics tools and visualization software more than make up for our relatively slow thinking. But this data must be understood, translated, and shared.

Lead Ranking 174

Lead Ranking Creativity Thought Leadership Analysis 174

Vidyard

SEPTEMBER 27, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. They are collaborating with sales leaders, marketing, and product teams to understand how the business is changing before presenting that knowledge to their sales teams. Use video to enhance storytelling and sales engagement.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Zoominfo

DECEMBER 19, 2018

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Google Analytics. 7. Carla Johnson. 8. Capterra.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Outgrow

SEPTEMBER 30, 2019

Consider specific writing tricks when crafting your content assets for consumers. Design the idea: describe the situation (context) and the problem (insight) you'll solve, think of the idea conception, write a thesis statement of your idea, and specify every step to its realization. Write in short paragraphs. Prototyping.

Copywriting 61

Copywriting Marketing & Strategy Content Outgrow 61

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. It’s not just your internal analytics and customer data you can use to dream up a successful marketing campaign. Quick Takeaways: Data storytelling reaches both emotion-driven and reason-driven audiences. I can see your reaction now. Internal Data.

Storytelling 330

Storytelling Case Studies Paid Search Agency Top of Funnel 330

Vidyard

FEBRUARY 12, 2020

It can be much more difficult for teams to collaborate on projects when members are not physically present, especially if they’re spread across time zones. Share company kickoffs, fireside chats, and lunch and learn presentations to a wider internal audience with video. Videos of Special Events. Collect Insights on Who’s Watching.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Contently

OCTOBER 9, 2019

Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile. Write up notes immediately, and don’t stop until you’ve interviewed 20 people. You’ll have eureka moments that reveal why that landing page just didn’t work.

Ideal Customer Profiles 135

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 135

Atomic Reach

MARCH 18, 2019

She has been presenting at various conferences for over a decade with more than 20 years of experience in the fields. Joe Martinez is a director at Clix Marketing as well as a PPC writing and speaking expert. Ginny Marvin manages editorial operations at Marketing Land as well as writes about paid search, social, and retargeting.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Marketing Insider Group

AUGUST 30, 2019

I realized the only way to make the initiative successful was with intensive research and some storytelling. I knew I would also need to present a strong business case, and communicate strong ROI measurement. But I also started getting asked to speak, and write a book, and join startups, and advise other companies.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

SalesChoice

JANUARY 4, 2017

Story telling is an ancient and intimate tradition between the storyteller and his or her audience. In ancient times, rituals were in close proximity where the telling of the story took on an intimacy, developing a connection to both the storyteller and the listener through their intimate and closely connected communal experience.

Storytelling 20

Storytelling Lead Ranking Peer-to-peer Customer Satisfaction 20

Zoominfo

OCTOBER 5, 2021

Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Both of these are usually collected via a SaaS platform, whether it’s Google Analytics, MailChimp, or an SEO tool suite like ahrefs. However, one can argue that one without the other would be entirely useless.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Hubspot

JANUARY 27, 2020

And it's rampant in our internal meetings, blog posts, and presentations.". Additionally, I've found a simpler sign — if you notice data cherry-picking and storytelling frequently (and on purpose), that's a strong symptom of underlying success theater. Write About and Share Failed Experiments.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

Sword and the Script | B2B

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

KoMarketing Associates

DECEMBER 19, 2013

A big part of being a writer involves coming up with things to write about. In this article, B2C outlines 42 ways content marketers can clear their heads and focus on the task at hand, including stepping away from the computer, writing until you’re “unstuck,” changing your writing location, and more. So what does this mean?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Hinge Marketing

DECEMBER 11, 2019

My biggest takeaway was that when speakers struck an emotional cord and packaged research with good storytelling, it appealed to the right hemisphere of my brain — associated with emotion. This takes a potent mixture of analytical and creative thinking. Who will do the writing? Relationships Between Research and Growth.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This present approach has a better chance of converting an audience into leads. Visual presentations. … Slideshares.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

nDash

FEBRUARY 17, 2019

inOrbit is a conference that blends content writing, marketing, strategy, storytelling, growth hacking, SEO and social media all in one place. The Role of AI and ML in Storytelling and How it Will Influence the Future in Digital Growth Strategies (featuring: Lexi Mills ). Featuring marketing experts who stand out.

Conference 94

Conference Planning Content Marketing Content 94

Lead Forensics

JANUARY 26, 2024

Generally, these business areas are the ones that need to be involved in any kind of growth strategy: Marketing Product UX/UI Analytics Business development Productivity Effective growth hackers need to know about all these areas and how they may be improved upon. More than simply looking at Google Analytics is required.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Vidyard

NOVEMBER 10, 2015

Do you always try to start with great writing in your content and demand programs? Do you even have the right script writing talent in your team? Cutting Through the Noise with Creative Storytelling in B2B – Bhaji Illuminati. Using Video Content and Analytics to Boost Sales Performance – Rich Kline.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Engagio

MAY 9, 2018

ABM Analytics Expert Interview with Matt Heinz, President of Heinz Marketing. Someone else might say Matt specializes in a different type of storytelling. Someone else might say Matt specializes in a different type of storytelling. Lagging analytics illuminate market interests that may differ from existing products or services.

Account Based Marketing 59

Account Based Marketing ABM Paid Search Agency Demand Generation Agencies 59

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. Write articles, share knowledge and make connections. People seem to like my writing: contentrulesbook.com annhandley.com.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

SEPTEMBER 1, 2009

From our inception, we have been focused on bringing quality original content and inspiring multimedia storytelling to the online audience in support of marketing communications, public education and public awareness initiatives. Each presentation will be short, dynamic and to the point. When products (i.e. Flash) and services (i.e.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100