Act-On

APRIL 26, 2024

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. But when your prospects are moving more slowly throughout their buying journey, our marketing leaders advise their peers to prioritize full-funnel engagement. “We Deal with the loss of third-party cookies.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Both teams aim to increase revenue, but different approaches can lead to conflicts. Offering a stellar B2B sales experience comes with its own share of challenges in 2023. What is B2B Sales Experience?

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

PureB2B

FEBRUARY 8, 2022

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. Behavioral analytics for business application. Companies that can ensure sales and marketing alignment can bolster user satisfaction.

Marketing Management 62

Marketing Management Analytics Resource Management Campaigns 62

Marketing Insider Group

SEPTEMBER 9, 2020

Leaders are looking beyond engagement numbers and qualified leads. The end goal of marketing remains consistent even if the processes are continually evolving – generate leads, boost conversion rates, and increase sales pipelines in the shortest time and most cost-effective manner. . Qualified Lead Rate. Cost Per Lead (CPL).

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. This may sound self-explanatory but hear us out.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

SalesIntel

MARCH 31, 2022

To end the month, we wanted to share three lessons from two women we admire, the Lead(HER)Ship Panel- Learning From Women Who’ve Made It recording, and additional resources provided by our wonderful participants the WiT Network. We talked to Susan Kuruvilla and Sabine Gedeon during our hosted Lead-Her-Ship event, LetHerSpeak.

Peer-to-peer 91

Peer-to-peer Lead Scoring Lead Ranking Enterprise Management 91

The Point

NOVEMBER 27, 2018

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. All of which begs the question: what about organic? Are B2B marketers ignoring a huge opportunity?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 106

Enterprise Management Marketing Management RFI RFP 106

InsightSquared

JANUARY 8, 2021

Together, we will work to address many of the challenges revenue professionals face, including cross-functional alignment, forecast accuracy, analytics and reporting, and overall processes improvement and optimization. What are the lead sources that convert most effectively? Big news for revenue leaders! Why Revenue Collective.

Peer-to-peer 156

Peer-to-peer Top of Funnel Marketing Analytics Tools Digital Marketing Funnels 156

ANNUITAS

NOVEMBER 29, 2023

Defining the CMO role in this way tends to lead to the next issue. All of this begs the question: Is the role of the B2B CMO past its prime? Yet it’s tough to answer this with a binary yes or no. The challenge with the modern B2B CMO role is one of positioning. CMOs must focus on clear results and much-needed value-add.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

ClickZ

MARCH 9, 2021

Headquartered in Pittsburgh Pennsylvania, StarKist, is a leading brand of tuna in the US. We spoke with Andy Mecs, the Vice President of Marketing and Innovation at StarKist, to learn more about how StarKist uses conversational analytics to inform product development and marketing strategy. The company was founded over a century ago.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Hinge Marketing

FEBRUARY 16, 2022

Simply put, high growth AEC firms are utilizing marketing and business development technologies more than their no growth peers—20 percent more, to be exact—and especially when it comes to customer relationship management (CRM), marketing automation and artificial intelligence (AI). infrastructure legislation. About the Study. Technology.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Heinz Marketing

APRIL 14, 2022

We were talking more than listening and throwing more money at the problem to “drive” awareness and leads which would hopefully lead to business, eventually. More than ever, CMOs must be facile with left-brain (analytical) and right-brain (creative) thinking. The CMO should partner closely with key functional peers.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Vision Edge Marketing

FEBRUARY 27, 2024

When designing surveys, researchers may inadvertently frame questions in a way that leads respondents toward a particular response, thus reinforcing existing beliefs. Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs. This cognitive tendency is known as confirmation bias.

Marketing AI 229

Marketing AI Practices Lead Ranking Tips 229

Heinz Marketing

MAY 13, 2023

Video Marketing Analytics: A Comprehensive Guide to Measuring Your Success by Khoshant Lande As video content continues to dominate the digital landscape, businesses are increasingly leveraging this powerful marketing tool to engage with their target audiences. Great Sellers are Great Researchers. So, what research should you do?

B2B Sales 102

B2B Sales Peer-to-peer B2B Advertising Benchmark 102

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Engagement channels should have one of three goals: acquire, nurture, or convert leads. On average, customers engage with nine different channels in their buying process before making a purchasing decision.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 105

Social Media Advertisements Advertising Tools 105

Marketing Insider Group

JULY 20, 2021

In the era of social media, individuals increasingly trust the opinions of their online peers more than those that come from large corporation s. All of which leads toward one inevitable conclusion. It means that for companies to succeed with online content marketing, they have to adapt. Here’s why. Consumers want authenticity.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Vision Edge Marketing

AUGUST 17, 2021

The problem is that bad patterns lead to poor performance – or in my case, longer race times. All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Winning at a triathlon if you don’t know how to ride a bike or swim is quite a challenge. I know from experience.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. People are naturally curious about what they peers are thinking and doing. Image credit: Possessed Photography on Unsplash. Try these to surprise and engage your audience.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

JANUARY 24, 2022

Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

ClickZ

DECEMBER 3, 2019

30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close the deals. So how can you unlock the benefits of predictive analytics for your business?

Lead Ranking 76

Lead Ranking Analytics Lead Scoring Peer-to-peer 76

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. What is your current brand perception?

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

Televerde

AUGUST 23, 2021

Lead generation tools can help companies streamline the often-complex process of converting web visitors into viable leads. In order to reach out to potential leads, tools like automated lead gen triggers and web traffic trackers are needed. 9 Lead Generation Tools that Drive Results. Quick Takeaways. TrustPulse.

Sales Management 86

Sales Management Lead Generation Generation Tools 86

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Reimagining Analytics for the AI Era AI is changing everything. In fact, nine in 10 analytics and IT leaders say AI makes data management a top priority. In fact, nine in 10 analytics and IT leaders say AI makes data management a top priority. But professionals know that AI can only be as powerful as their data.

Peer-to-peer 105

Peer-to-peer Ethics Enterprise Management Merchandising 105

ViewPoint

FEBRUARY 23, 2018

What is a lead? While all of these scenarios have potential, none could be called a lead. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Which means those “leads” land in a black hole, and the money spent to generate them is wasted. Is this a person with authority to buy?

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Salesforce Marketing Cloud

JANUARY 12, 2024

Take stock and see how your business, and the potential for a new small business marketing strategy, stacks up with your peers. Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Martech

FEBRUARY 13, 2024

Are you looking to increase sales leads, make customers more valuable over time or break into new areas? This evaluation lays the groundwork for your roadmap, integrating advanced analytics and AI to fine-tune marketing strategies and improve efficiency. Which key goals will your marketing efforts affect?

Marketing Automation Services 91

Marketing Automation Services Work Management Lead Scoring Lead Ranking 91

Marketing Insider Group

JANUARY 4, 2021

We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams. In fact, I remember doing one of the earliest webinars at Compaq “way back” in the late 1990s.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Marketing Insider Group

FEBRUARY 22, 2023

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation. Understanding the needs of your customers is a vital element in the definition of content marketing. But how can you get to that point?

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

MAY 4, 2020

Why do content marketers working in the tech industry struggle with these aspects of content marketing more than their peers working in other industries? Content marketing and the technology industry are a natural fit for each other. Tech is a world that’s constantly changing and evolving, with news and new developments happening every day.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. Your leads are much more empowered and in control of the buying process than they were 10 years ago. Map the Customer Journey to Identify Touchpoints.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Lattice

OCTOBER 4, 2016

Peer Group Spend Analytics: Compares the amount of time a particular account spends with your product versus peer companies (e.g. Peer Group Spend Analytics: Compares the amount of time a particular account spends with your product versus peer companies (e.g. The same has been happening in the B2B world.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

ClickZ

AUGUST 29, 2020

Some other key findings from Gartner’s report were: Brand strategy beats analytics in the race to be a CMOs’ most vital strategic capability. Marketing analytics still makes it to the top-three list of CMOs’ most vital strategic capability. Interestingly, 33% of marketing budgets are allocated to marketing technology. Management.

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118