Marketing Insider Group

SEPTEMBER 9, 2020

Leaders are looking beyond engagement numbers and qualified leads. Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance. Qualified Lead Rate. Cost Per Lead (CPL). The Basics of Marketing Metrics.

Cost per Lead 254

Cost per Lead ROMI CPL Churn Rate 254

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. The way many CMOs (and the CEOs who hire them) define the scope of the role, how they rationalize their organization and programs and the skill set they seek out to fill the role … are all fundamentally flawed.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

PureB2B

FEBRUARY 8, 2022

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. Behavioral analytics for business application. Companies that can ensure sales and marketing alignment can bolster user satisfaction.

Marketing Management 62

Marketing Management Analytics Resource Management Campaigns 62

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. The easiest way is through social media.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Marketing Insider Group

JULY 20, 2021

They have trouble reaching an organic audience with an authentic tone by doing what they’ve always been doing. Consumer mistrust limits organic reach. In the era of social media, individuals increasingly trust the opinions of their online peers more than those that come from large corporation s. What does this mean?

Distribution 340

Distribution Tips Peer-to-peer Marketing & Strategy 340

InsightSquared

JANUARY 8, 2021

We’re thrilled to announce we have entered into a strategic partnership with Revenue Collective , an incredible membership organization bringing together more than 4,000 sales, marketing and operations professionals. What are the lead sources that convert most effectively? Big news for revenue leaders! Why Revenue Collective.

Peer-to-peer 156

Peer-to-peer Top of Funnel Marketing Analytics Tools Digital Marketing Funnels 156

SalesIntel

MARCH 31, 2022

To end the month, we wanted to share three lessons from two women we admire, the Lead(HER)Ship Panel- Learning From Women Who’ve Made It recording, and additional resources provided by our wonderful participants the WiT Network. We talked to Susan Kuruvilla and Sabine Gedeon during our hosted Lead-Her-Ship event, LetHerSpeak.

Peer-to-peer 91

Peer-to-peer Lead Scoring Lead Ranking Enterprise Management 91

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Engagement channels should have one of three goals: acquire, nurture, or convert leads. The unknown is the biggest roadblock to diversifying engagement channel mix for most organizations.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. Quick Takeaways.

Paid Search Agency 311

Paid Search Agency Content Marketing Companies Case Study 311

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. People are naturally curious about what they peers are thinking and doing. Image credit: Possessed Photography on Unsplash. Try these to surprise and engage your audience.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Heinz Marketing

MAY 13, 2023

How to Measure the Effectiveness of Your Sales Process by Tristen Taylor Keeping tabs on the effectiveness of your sales process is critical to helping you gauge the health of your sales organization and ultimately learning how to sell better. Great Sellers are Great Researchers. So, what research should you do?

B2B Sales 98

B2B Sales Peer-to-peer B2B Advertising Benchmark 98

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 108

Social Media Advertisements Advertising Tools 108

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Reimagining Analytics for the AI Era AI is changing everything. In fact, nine in 10 analytics and IT leaders say AI makes data management a top priority. In fact, nine in 10 analytics and IT leaders say AI makes data management a top priority. But professionals know that AI can only be as powerful as their data.

Peer-to-peer 105

Peer-to-peer Ethics Enterprise Management Merchandising 105

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Trade Press Services

MAY 6, 2024

While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. Do you want to launch a new product or service, gather industry insights, generate leads, or educate attendees? The B2B trade show market was $10.2

Trade Show 82

Trade Show Marketing Management Planning B2B Thought Leadership 82

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. What is your current brand perception?

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

Marketing Insider Group

JANUARY 4, 2021

We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams. A: Organization and attention to detail are both critical success factors to me. I drank the “webinar Kool aid” long ago.

Webinar Metrics 313

Webinar Metrics Webcast Digital Transformation Peer-to-peer 313

Vision Edge Marketing

AUGUST 17, 2021

The problem is that bad patterns lead to poor performance – or in my case, longer race times. All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Winning at a triathlon if you don’t know how to ride a bike or swim is quite a challenge. I know from experience.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Martech

FEBRUARY 13, 2024

This blueprint provides actionable steps for martech alignment within your organization. Are you looking to increase sales leads, make customers more valuable over time or break into new areas? Your martech decisions must align with and advance your company’s core business goals for the next one to two years.

Marketing Automation Services 96

Marketing Automation Services Work Management Lead Scoring Lead Ranking 96

Marketing Insider Group

FEBRUARY 22, 2023

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation. Understanding the needs of your customers is a vital element in the definition of content marketing. But how can you get to that point?

Top of Funnel 252

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 252

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

ClickZ

DECEMBER 3, 2019

30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close the deals. So how can you unlock the benefits of predictive analytics for your business?

Lead Ranking 76

Lead Ranking Analytics Lead Scoring Peer-to-peer 76

Vision Edge Marketing

APRIL 25, 2023

Organic growth is a key objective for any business, and a business imperative in challenging economic times. It paves the way to expand your customer base, increase revenue, and gain a competitive advantage. This strategy is about keeping business you have with customers you already have. Some customers cost more than others to service.

Work Management 179

Work Management Marketing & Strategy Marketing Management B2B 179

ViewPoint

FEBRUARY 23, 2018

What is a lead? While all of these scenarios have potential, none could be called a lead. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Which means those “leads” land in a black hole, and the money spent to generate them is wasted. Is this a person with authority to buy?

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

NOVEMBER 18, 2020

It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

Marketing Insider Group

MAY 4, 2020

While many organizations start out producing their own content, most soon realize that using a professional content marketing service is a wise investment. Why do content marketers working in the tech industry struggle with these aspects of content marketing more than their peers working in other industries?

Enterprise Management 319

Enterprise Management Paid Search Agency Work Management Traffic 319

Martech

FEBRUARY 21, 2024

In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues. Defining the retention stage To start, let’s more clearly define what we mean by retention.

Marketing AI 95

Marketing AI Optimization Allocation Customer Satisfaction 95

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Madison Logic

JUNE 15, 2023

“Madison Logic leads the way in helping enterprise B2B marketers prioritize accounts, drive higher account engagement across multiple channels, and accelerate conversion across the sales cycle,” said Tom O’Regan, CEO of Madison Logic. “Our

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

“Madison Logic leads the way in helping enterprise B2B marketers prioritize accounts, drive higher account engagement across multiple channels, and accelerate conversion across the sales cycle,” said Tom O’Regan, CEO of Madison Logic. “Our

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

B2B Marketing Exchange

JANUARY 12, 2024

In the B2B arena, skills in data analytics, artificial intelligence, and account-based marketing are becoming increasingly valuable. Establishing relationships with peers, mentors, and industry influencers not only enhances your knowledge but also opens doors to new opportunities and collaborations.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

Marketing Insider Group

MAY 26, 2020

Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit. The late Jack Welch used to say: If the rate of change on the outside is greater and faster than the inside, then the end is near.

Webinar Metrics 236

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 236

6sense

DECEMBER 15, 2021

6sense, the market-leading account engagement platform, today announced it has been named a Leader across 11 categories in the G2 Winter 2022 Grid Report. Both 6sense and Slintel are named Leaders in the Lead Intelligence Grid Report. Both 6sense and Slintel are named Leaders in the Lead Intelligence Grid Report.

Marketing Management 62

Marketing Management Lead Scoring Lead Ranking Peer-to-peer 62

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation. Understanding the needs of your customers is a vital element in the definition of the content marketing. Quick Takeaways.

Top of Funnel 276

Top of Funnel Buyer's Journey Trends Lead Scoring 276