| |  Analytics + Leads |
| Page 1 of 21 | Previous | Next | GREAT B2B MARKETING AUGUST 29, 2012 Marketing Analytics – Measuring What Matters in B2B One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. This may sound heretical to some marketing analytics proponents, but I don’t think it matters all that much. There is no way to truly know where the buying motivation originated or which lead source pushed a specific deal over the line. Create a dashboard to showcase your marketing analytics. Carpe Occasio. | | | | | | |
| | | FIFTH GEAR ANALYTICS MAY 29, 2012  Applying the Lessons of “Simplify and Repeat” to Analytics was intrigued about how the lesson of simplicity could be applied to Marketing Analytics. In the world of analytics, we tend to deal with complex datasets and analyses. Select the right analytical tools given the business application. About the Author: Vida Tamoshunas is the Director of Marketing Analytics at SIGMA Marketing Group. Vida Tamoshunas. | DIANNA HUFF - B2B MARCOM APRIL 11, 2012  Six DIY Google Analytics Fix-Its for Small Businesses Tweet I’ve recently run into a slew of “small” Google Analytic (GA) problems with my clients / prospective clients — enough that I realized I should write about them as these “small” problems often impact business in a huge way. business owner will rely on an agency, Web designer or SEO / marketer to set up Google Analytics — which is fine. | IT'S ALL ABOUT REVENUE FEBRUARY 1, 2013  A 101 in Marketing Analytics by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. But numbers don’t have to be afraid of numbers. | | | | | | | |
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THE EFFECTIVE MARKETER | WEDNESDAY, DECEMBER 14, 2011 Inbound Marketing Analytics 101
With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Lead Nurturing & Marketing Automation. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteEmail Marketing. Paid Search. MORE >> -
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 18, 2013 What Web Analytics Don’t Tell You
by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. They can’t tell you how leads or customers are interacting with your website, your landing pages, etc. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. What’s not to love? Page Depth. Page depth is a lovely metric to have. MORE >> -
NUSPARK | SATURDAY, MARCH 9, 2013  Custom Reports: Measuring Lead Generation Conversions with Google Analytics
Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. This is a pure visit to your site, triggered by the Google Analytics tracking code. Pay-Per-Click Analytics. Visits. Visitors. Podcasts. MORE >> -
LEAD VIEWS | TUESDAY, JULY 3, 2012  7 Lead Nurturing Myths
Lead nurturing requires lead scoring. Some people believe that marketers cannot nurture leads without scoring them. The sales organization doesn’t have a role in lead nurturing. Nurturing ends when a lead moves to the CRM system. Although we agree that “hot” leads need prompt action to close a sale, more often than not the nurturing continues in the sales organization. Startups or small business don’t need lead nurturing. Lead nurturing requires no human intervention because it’s automated. Nurturing leads doesn’t cost anything. MORE >> -
BIZNOLOGY | THURSDAY, MARCH 14, 2013  Using Web Analytics and Search Marketing for Better Decision Making
Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan? How leading organizations assess their search marketing. How is your search marketing working? Are you getting the results you want? Maybe you don’t even know how to measure results. Why social media is important to search marketing. MORE >>
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- No Lead Left Behind LEAD VIEWS | TUESDAY, AUGUST 21, 2012
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- Web Analytics 2.0 – It’s Not All About the Web. FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 13, 2010
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- Intro to Lead Generation: How to determine if a lead is qualified B2B LEAD GENERATION BLOG | MONDAY, JANUARY 14, 2013
- Make Marketing More Efficient by Embedding Analytics on Top KPIs VIEWPOINT | WEDNESDAY, MAY 1, 2013
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- Lead Generation: Are You Using Marketing Analytics? FIFTH GEAR ANALYTICS | TUESDAY, FEBRUARY 8, 2011
- My Secret Methods for Turning Marketing Leads into Qualified Sales Leads MODERN B2B MARKETING | WEDNESDAY, MARCH 9, 2011
- Why You Need Marketing Analytics, Not Web Analytics HUBSPOT | THURSDAY, MARCH 8, 2012
- Future of Marketing Automation: Grow or Die LEAD VIEWS | TUESDAY, DECEMBER 18, 2012
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- We need a chief marketing analytics officer CHRIS KOCH | FRIDAY, FEBRUARY 11, 2011
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- Lead Nurturing: Market to personality and behavior, not job title B2B LEAD GENERATION BLOG | SUNDAY, APRIL 1, 2012
- B2B Marketing Analytics: Miscommunication Can Lead to Faulty Conclusions FIFTH GEAR ANALYTICS | FRIDAY, SEPTEMBER 9, 2011
- Open Research: A Framework for Social Analytics DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011
- Marketing Analytics Deep Dive: Bounce Rates and Why They Matter MODERN B2B MARKETING | MONDAY, MARCH 28, 2011
- Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing NUSPARK | SUNDAY, JULY 15, 2012
- Is Your Funnel Sick? – Part 3 of Funnel Series LEAD VIEWS | TUESDAY, APRIL 24, 2012
- 3 Marketing Analytics Tricks MODERN B2B MARKETING | MONDAY, MARCH 14, 2011
- How to clean up a cluttered website? Content analytics is the answer BIZNOLOGY | MONDAY, MAY 7, 2012
- Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take. BUYEROLOGY | THURSDAY, APRIL 19, 2012
- The New Revenue Engine and the Role of Marketing Analytics FIFTH GEAR ANALYTICS | FRIDAY, FEBRUARY 10, 2012
- SEO analytics data to pay attention to BIZNOLOGY | MONDAY, APRIL 8, 2013
- Is Your Industrial Website Leaking Leads? INDUSTRIAL MARKETING TODAY | SUNDAY, JULY 8, 2012
- Manufacturers: Don’t Start a Lead Generation Campaign Without Sales INDUSTRIAL MARKETING TODAY | FRIDAY, FEBRUARY 24, 2012
- B2B Marketing Automation [INFOGRAPHIC] LEAD VIEWS | SATURDAY, AUGUST 4, 2012
- LeadForce1 Adds Mind Reading to Marketing Automation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 18, 2010
- Dialogue: A Perspective on Nurturing and Lead Management FIFTH GEAR ANALYTICS | TUESDAY, MAY 22, 2012
- Decode Your Online Leads LEAD VIEWS | SATURDAY, AUGUST 7, 2010
- When Can CI Professionals Actually Get to Deliver Customer Intelligence? FIFTH GEAR ANALYTICS | MONDAY, JUNE 11, 2012
- 5 Ideas and More to Improve B2B Marketing Strategy FIFTH GEAR ANALYTICS | TUESDAY, JULY 20, 2010
- Pinterest: Who Pins Your Content & How Much Traffic Do They Drive DIGITAL B2B MARKETING | TUESDAY, MARCH 13, 2012
- Stage by Stage: Revenue Cycle Analytics Best Practices MODERN B2B MARKETING | SUNDAY, JULY 11, 2010
- The 6 Step Inbound Marketing Process [Infographic] PUZZLE MARKETER | TUESDAY, JUNE 26, 2012
- Is Your Funnel Sick? – Part 2 of Funnel Series LEAD VIEWS | FRIDAY, APRIL 20, 2012
- “Why B2B Leads from Social Media Are More like Joe Biden than Lady Gaga” LEAD VIEWS | THURSDAY, AUGUST 12, 2010
- Using E-mail Marketing for Lead Generation INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 26, 2011
- Numbers Game: Putting Analytics into Perspective WEBBIQUITY | TUESDAY, MAY 8, 2012
- 12 B2B Marketing Predictions for 2012 DIGITAL B2B MARKETING | THURSDAY, DECEMBER 22, 2011
- Selling Marketing Automation to the Executive Suite LEAD VIEWS | TUESDAY, JUNE 26, 2012
- Marketing Analytics Drill Down: What Referring Sources Can Tell You MODERN B2B MARKETING | MONDAY, JUNE 27, 2011
- Ten Simple Steps to make Twitter your Business Leads Machine INBLURBS | TUESDAY, SEPTEMBER 6, 2011
- My Leads Went Where??! – Lead Generation Horror Story #1 B2B LEAD BLOG | TUESDAY, SEPTEMBER 25, 2012
- B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content B2B LEAD GENERATION BLOG | THURSDAY, NOVEMBER 10, 2005
- The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways MARKETING FINGER | SATURDAY, JULY 30, 2011
- 9 Ways to Make Your Marketing Analytics Actionable HUBSPOT | FRIDAY, FEBRUARY 17, 2012
- Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps VIEWPOINT | THURSDAY, FEBRUARY 2, 2012
- SAL is the Glue that Binds Sales and Marketing in Lead Generation INDUSTRIAL MARKETING TODAY | SUNDAY, DECEMBER 12, 2010
- Quantivo Offers High-Volume Customer Analytics at a Modest Price CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 21, 2012
- 10 Tips to Help You Become a ‘Superhero’ Marketer IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 27, 2013
- Is Google Analytics Right For Your Business? PWB MARKETING BLOG | FRIDAY, JULY 22, 2011
- Adapting Analysis and Visualization to Our Fast and Slow Brains FIFTH GEAR ANALYTICS | FRIDAY, MARCH 9, 2012
- Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings VIEWPOINT | THURSDAY, FEBRUARY 9, 2012
- Online Display & Social Media, Branding & Attribution- Affects on Conversions NUSPARK | MONDAY, JULY 2, 2012
- Online Display & Social Media, Branding & Attribution- Affects on Conversions NUSPARK | MONDAY, JULY 2, 2012
- A Lead Generation Plan Begins With Content Marketing Strategy NUSPARK | FRIDAY, JULY 15, 2011
- A Lead Generation Plan Begins With Content Marketing Strategy NUSPARK | FRIDAY, JULY 15, 2011
- Can You Predict Your Ideal Scenarios For Lead Nurturing? BUYEROLOGY | SUNDAY, APRIL 29, 2012
- Old CMOs, New CMOs and Broken Marketing Organizations LEAD VIEWS | TUESDAY, APRIL 10, 2012
- Social media monitoring tool video: Why should I monitor social media? SAZBEAN | WEDNESDAY, MARCH 28, 2012
- Gut Feeling or Analytics – which is better? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 8, 2012
- Five Steps To Better B2B Lead Generation B2BBLOGGERS | WEDNESDAY, NOVEMBER 9, 2011
- How Banks Use Data Mining to Answer the Big Marketing Questions. FIFTH GEAR ANALYTICS | FRIDAY, JULY 16, 2010
- The Secret Sauce for Successful Marketing Campaigns FIFTH GEAR ANALYTICS | MONDAY, AUGUST 9, 2010
- How Customer-Centric Analytics Will Change the Future of Marketing HUBSPOT | FRIDAY, JANUARY 20, 2012
- 10 Amazing Blogging Insights Your Analytics Can Tell You HUBSPOT | FRIDAY, JANUARY 13, 2012
- LinkedIn Launches Analytics Tool for Groups HUBSPOT | FRIDAY, NOVEMBER 11, 2011
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- Announcing the Definitive Guide to Marketing Metrics and Analytics MODERN B2B MARKETING | WEDNESDAY, JULY 13, 2011
- 4 Ways to Improve Your Online Marketing Funnel IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 21, 2013
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