Chris Koch

JANUARY 22, 2010

For example, being listed on the blogroll of a highly respected blogger, analyst, or journalist not only generates traffic; it also establishes you as an authority among the people who care most about the subject you’re blogging about. One of the cornerstones of social media is sharing. RSS+comments=VIP.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Webbiquity

DECEMBER 5, 2011

Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Social media. Add social media buttons to your blog to encourage readers to share your content.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Biznology

JUNE 23, 2015

Google has deep access to a large handful of social networking and bookmarking platforms, including reddit, Facebook , and others. But now, Google has the same all- access keys to back-end data on all your favorite social sites as they do now to your site. Google+, reddit, and Disqus, for example).

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

SmartBug Media

MARCH 19, 2020

The Video Brewery blog focuses on different types of video marketing content and gives awesome examples of video done well. Wistia is a professional video hosting platform with analytics and video marketing tools (it also has HubSpot integration). You have to subscribe to the blog via RSS, but it’s worth it.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Martech Advisor

JANUARY 24, 2020

The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics. Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning. Google Analytics for Beginners - Google.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

LeadSloth

FEBRUARY 17, 2010

After some initial research, start interacting on the preferred Social Networks and measure the results: add tags to your social media interactions, so you see if it drives new people to your site. If you incorporate Social Media interaction in your lead score, you can measure the effectiveness of these Social Media activities.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. You can use these tools to gather a wide variety of insights from your social pages. These are designed to help improve forecasting as well as freshness and precision for analytics data.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

B2B Marketing Savvy

AUGUST 31, 2009

Twitteranalyzer Google Analytics for Twitter users. Useful if, for example, there’s news being dropped during the same time period and/or an event/tradeshow and you want to compare message volume/activity around keywords or companies. Twitter.com on Analytics Twitter themselves, on Twitter.

Twitter 40

Twitter Analytics Advertising Agencies Tools 40

EveryoneSocial

APRIL 26, 2021

EveryoneSocial allows content to be shared to all of those mentioned platforms and supports links from other social networks that allow employees to “engage” with it to boost reach. When you work with EveryoneSocial, for example, you are in control of who is invited and has access to the platform.

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Hubspot

JANUARY 13, 2014

Analytics, my friends. For example, is January typically a strong month for your blog? Google Analytics is another option for non-HubSpot users. Social media? Of those sources, which social networks, keywords, and websites are sending visitors your way? 15 Blogging KPIs You Should Be Tracking.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Outbrain

JANUARY 29, 2020

For example, let’s say you run an ecommerce store that sells pet products, and one of your popular products is a dog collar. It’s also important to remember that there are some great ways to improve your content’s reach beyond search and social. So, focus on keywords that attract more buyers. You Aren’t Promoting Your Products Smartly.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

For example, “content creation.” Share customer stories or provide examples to make it more interesting and help your readers connect with their own situation. For example, no software in the world can flag the error between their and there. REVEAL Adding a personal experience helps to humanize your content.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

While it isnt always practical to set up a knowledge exchange, especially if youre communicating with a large and diverse group (the "general public," for example), a two-way flow of information is widely accepted to be most effective. Subscribe to this posts comments using RSS. Easy RSS Updates with PingShot. Google Analytics.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Example: yourblogname.blogspot.com. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Industrial Marketing Today

JUNE 29, 2010

Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.” Analytics is the new marketing creative! Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. What has been your experience with building a B2B or industrial brand?

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

NOVEMBER 18, 2011

To be honest, it's very difficult to find many examples of companies using LinkedIn Company Pages to their fullest potential. You Haven't Enabled the Blog RSS Feed: Feature your business' blog content automatically by adding your business blog's RSS feed to your company page.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Hubspot

FEBRUARY 10, 2014

2) RSS Feed (Must-Have). While RSS subscribers tend to be a little bit more passive than email subscribers, there are many people who prefer RSS subscription to email, and they can be beneficial in the same ways as email subscribers. Above is an example of Outbrain''s related content widget on Outbrain''s own site.)

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Information to inform their buying decision, such as media coverage, customer reviews, social networks, blog posts and more all exist and are easily accessible. For example, email technology alerts sales whenever prospects open email marketing campaigns. Faster response.

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Adobe Experience Cloud Blog

APRIL 26, 2011

Be Social: Social media is growing and changing at top speed, and for some marketers, it can be hard to keep up. For now, evaluate your company and pick a short list of social networks that fits your target demographic. Using every new social network out there can be confusing and spread you too thin.

Class 48

Class B2B Marketing B2B BtoB 48

Adobe Experience Cloud Blog

MAY 30, 2010

For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach. Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. 1 marketing initiative for 2010.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Hubspot

MARCH 20, 2012

Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. Blog RSS Feed. What can I say? News Module.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

B2B Marketing Savvy

JULY 30, 2009

RSS and email subscriptions are growing, but slowly. S)ubscriptions: I monitor RSS feed requests as well as subscriptions by email. There’s also recent discussion about a decline overall in RSS feed importance, as well as some inconsistencies in Google Feedburner reporting. Measurable site hits have grown to 1000+/week; .

Advertising Agencies 40

Advertising Agencies RSS Ning Blogger 40

Hubspot

OCTOBER 19, 2012

Use your landing page analytics to determine which of your top-performing offers have the best mass appeal and popularity, and feature CTAs for those offers on your blog's homepage. Link some of the keywords to relevant landing pages, as you can see in the first example below, which links to the landing page for our ebook on dynamic content.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JUNE 26, 2012

Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). Check social monitoring tools (e.g. Review monthly reports and analytics dashboards.

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. For example, when a prospect clicks on a specific link, a sales rep logs a call, or a lead score goes above a certain threshold, you can automatically send the right message at the right time. Architecture. Number of user seats.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? With roughly 2.3

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). The RSS feed is: [link]. Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. I mean, there are so many examples of this.

Social Media 115

Social Media Media API Twitter 115

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. Avatar - An Avatar is an image or username that represents a person online within forums and social networks. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

NOVEMBER 8, 2010

Along with these social accounts, the “ Win an Office &# sweepstakes was a great source of leads, as well. The one embedded above, for example, currently has more than 33,000 views. The resulting report, Social Success? Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

OCTOBER 24, 2012

Granted, there are people who are spammers in social media, too, but those people are usually a different type of spammer -- their end goal is not to get their website ranking higher in search results. Spammers simply don’t dedicate the time to build relationships with people and, thus, are rarely found in social networks.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Buffer

FEBRUARY 11, 2019

Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. Tools for content curation, discovery, scheduling, publishing, analytics, and more can be used to enhance your effectiveness. 9: Native Analytics. #10: 2: Google Trends. #3: 3: Buffer Publish. #4:

Paid Content 111

Paid Content Social Media Tools Media 111