Oktopost

SEPTEMBER 21, 2023

To avoid common pitfalls and excel in social selling, we’ve listed the key social selling mistakes to steer away from and shared some best practices for success. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 139

Youtube Analytics Video Marketing Optimization 139

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Your TikTok analytics page can give you demographic details about your viewers. Learn more here. Fourteen hours. Get to know your audience.

Campaigns 139

Campaigns Examples Design Planning 139

Hubspot

MARCH 3, 2020

We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI?

Social Media 101

Social Media Budget Programs Analytics Work Management 101

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. But is that enough?

Social Media 94

Social Media Media Lead Scoring Lead Ranking 94

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Merchandising 109

Merchandising Marketing Analytics Tools Conversion Lead Ranking 109

Marketing Insider Group

JULY 20, 2021

And this does not go unnoticed by social network algorithms that are designed to promote individual content, while burying corporate content. Because social networks give priority to content created by individuals, and because individuals will collectively have more followers, brand messaging will go farther and be seen by more people.

Distribution 348

Distribution Tips Peer-to-peer Marketing & Strategy 348

Webbiquity

MAY 9, 2023

Tools to Help Measure: You can track those KPIs using social media marketing tools like Hootsuite, Buffer, Sprout Social , and Statusbrew. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place. How do you know your tactics are working?

Social Media 315

Social Media Social Marketing Planning Tips 315

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same. Image Source 7.

Template 69

Template CMS Development Examples Marketing Proposals 69

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? ” You can find impressions in the “Reach” tab in YouTube analytics.

Youtube 95

Youtube Work Management Social Networks Eye-Tracking 95

Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 8 Examples in Application. 1 Social Network Analysis. 8 Examples in Application. Social Network Analysis. UCINET6 and NetDraw: While I do not have extensive experience mapping out social networks. From KM4DevWiki.

Social Networks 100

Social Networks Analysis Work Management Wiki 100

SWZD

AUGUST 10, 2017

Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Enjoy: Why is Google Analytics essential for optimizing not only your B2B website’s own performance, but also that of your overall demand generation program? Social Media Marketing.

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Webbiquity

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? What are your goals from social media marketing? Different goals mean different requirements.

Social Media 324

Social Media Tools Media Work Management 324

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Tools 234

Tools Social Media Social Networks Work Management 234

Crimson Marketing

APRIL 21, 2015

The proliferation and speed of unstructured data via blogs, news websites and social networks is now such that potential buyers passively receive information (or in some cases misinformation) about your products and your competitors’ products well before someone from your sales team ever has the chance to interact with them.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. View Conversions by Social Network.

Marketing Analytics Tools 150

Marketing Analytics Tools Social Media Marketing Report Analytics 150

Biznology

NOVEMBER 16, 2020

For example, some services offer customer relationship suites that integrate with your CRM. Your email support and live chat, for example, are a treasure trove of customer information. Modern call centers include call recordings, call transcripts, and AI-driven call analytics features, such as sentiment analysis.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. The idea behind this is to make the ordering process faster with little human intervention.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

JANUARY 24, 2024

According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social. Some of the most successful examples of influencer marketing campaigns center on authenticity. Several had never been on a brand trip before.

Brand Identity 98

Brand Identity Branding Advertising Agencies Paid Search Agency 98

Marketing Insider Group

JANUARY 24, 2023

One of the most important steps in building an influencer program is research and analytics. 82% of people trust social networks social networks to guide purchasing decisions. 86% of women use social media for purchase advice. And even if they did, it wouldn’t mean that they’d be crowned an influencer.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Webbiquity

JANUARY 24, 2019

The first step is to choose which social media sites on which to focus your activities. Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group. Let’s take the example of an online store selling custom made shoes.

Marketing Automation Services 239

Marketing Automation Services Social Media Marketing Automation Social Marketing 239

BOP Design

NOVEMBER 27, 2017

This article is a follow-up to Google Analytics Part 1: An Introduction for New Users. If you need a quick recap of Google Analytics (GA), check out Part 1 , otherwise, let’s dive in. For example, it may not provide a lot of value to your marketing strategy to know what other affinities your website visitors have.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Marketing Budget Creation 52

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92

API Ideal Customer Profiles Social Media Social Networks 92

Oktopost

MARCH 26, 2024

By offering a detailed analysis of the contributions of social media activities to sales, these reports provide teams with the ability to track the origin of opportunities within the sales pipeline back to specific social networks, and even posts. But what if you see that 25% of your influenced opportunities come from X?

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social.

Paid Content 127

Paid Content Tools Brand Identity Branding 127

Sprout Social

APRIL 16, 2024

In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). Social listening queries allow marketers to keep their finger on the pulse of what’s happening online. For example, if a marketer at Sprout Coffee Co.

Keywords 96

Keywords Template Analysis Barriers 96

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Brandwatch Marketing

FEBRUARY 23, 2024

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Example: Paul Dunay of Avaya closed a $250,000 sale by responding to a tweet that said “Time for a new phone system very soon.”

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

ClearVoice

JANUARY 31, 2024

Benefits: Suitable for e-commerce, social networking, and publishing sites. For example, you can use WordPress’s user-friendly interface to create and edit content. SEO and Analytics Content Operations Tools A well-crafted content strategy is incomplete without integrating SEO and analytics tools.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Benefits: Suitable for e-commerce, social networking, and publishing sites. For example, you can use WordPress’s user-friendly interface to create and edit content. SEO and Analytics Content Operations Tools A well-crafted content strategy is incomplete without integrating SEO and analytics tools.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Martech

JULY 28, 2022

from online paid media, from website analytics and from offline media or phone calls) are available for integration and for appending? How does the platform employ machine learning for data analytics, such as predicting customer journey trends and modeling out scenarios for future budget allocation? Do I need dedicated data scientists?

Enterprise Management 88

Enterprise Management Work Management Marketing Management Vendors 88

Oktopost

NOVEMBER 16, 2023

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

Analysis 70

Analysis Budget Programs Social Media Allocation 70

Oktopost

MAY 20, 2024

The truth is, social media networks prioritize posts that don’t take your followers, their users, out of the platform. Therefore, in order to get more impressions on social networks, it is ideal to create posts that don’t link to your website. That’s the job of PPC, not organic social necessarily.”-

Social Media 62

Social Media Media Allocation Digital Asset Management 62

Brandwatch Marketing

FEBRUARY 23, 2024

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Example: Paul Dunay of Avaya closed a $250,000 sale by responding to a tweet that said “Time for a new phone system very soon.”

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Work Management 109

Work Management Marketing AI Brand Identity Branding 109

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Tips 59

Tips Customer Satisfaction Merchandising Opinions 59