Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

KoMarketing Associates

AUGUST 31, 2022

Stressed out about the switch to Google Analytics 4? There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . What is a Conversion?

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Circle Studio

FEBRUARY 7, 2019

Landing pages are an essential part of lead generation, as they are a primary tool to gather contact information from visitors and increase conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page is key to its effectiveness.

Landing Pages 84

Landing Pages Design Lead Scoring Lead Ranking 84

ConvertKit

MARCH 25, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. Unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 72

Landing Pages Top of Funnel Opt-out Opt-in 72

SmartBug Media

OCTOBER 28, 2019

Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? PPC Landing Page Best Practices. Establish Landing Page Goals.

Landing Pages 56

Landing Pages PPC Optimization Conversion Rate 56

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards. In Google Analytics, you’ll find the data under “Users” on the Analytics home dashboard.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MAY 25, 2022

Booking a demo. For example, if this campaign is about getting demos, choose that option. Sitelink extensions : Send users to a specific page of your site, such as a product page, sale page, or store hours. Optimize Ad and Landing Page Copy . The most common campaign goals are: . Brand awareness .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Act-On

SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.” The answer is simple … not all traffic is good traffic.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Anyword

OCTOBER 5, 2023

By leveraging AI-powered analytics, you can uncover patterns and trends that will most effectively drive marketing results. What other pages on your site does the content link to? Are you achieving your goals of more signups, demos and leads? Website and Landing pages Landing pages often go hand-in-hand with paid ad campaigns.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

ConvertKit

MAY 2, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. And unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 75

Landing Pages Top of Funnel Opt-out Opt-in 75

SendX

JULY 30, 2021

You need attention-grabbing titles on both channels, whether you’re trying to get users to open an email or click on a page. A webpage that delivers customer value often leads to the user visiting additional pages. Some web pages share a similar purpose with emails since you want to get users to take action or make a purchase.

Email Marketing 209

Email Marketing SEO Work Management Marketing Management 209

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Envy

SEPTEMBER 30, 2022

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. What is a thank you page? A Thank You page is a page that aims to keep your audience engaged after they’ve completed a certain action. 3 reasons why thank you pages are essential for B2B marketing.

B2B Marketing 118

B2B Marketing Top of Funnel B2B Planning 118

SendX

JULY 29, 2021

You need attention-grabbing titles on both channels, whether you’re trying to get users to open an email or click on a page. A webpage that delivers customer value often leads to the user visiting additional pages. Some web pages share a similar purpose with emails since you want to get users to take action or make a purchase.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. For example, are you creating a brand awareness ad for Facebook or trying to drive demo requests on LinkedIn ? What else can predictive analytics do?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” This includes logos, landing page variations, and notification bars. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Act-On

DECEMBER 7, 2023

A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. Pre-built templates for emails and landing pages to create a consistent brand look. Okay, we’ll let that one slide.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Webbiquity

NOVEMBER 28, 2023

By using efficient website builders , B2B businesses can create specific landing pages tailored for distinct segments of their target audience. This not only delivers a tailored experience but also effectively filters prospects based on their interactions and interests on those pages. Now, apply data analytics.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Act-On

SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. Simple SEO Tip: Pay close attention to your page titles. It’s tempting to stuff pages full of keywords.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Webbiquity

OCTOBER 11, 2022

Success depends on getting the combination of backlinks, on-page SEO , and technical factors right. Monitor your analytics, tracking business metrics that can help you determine how well your product and service are performing. Monitor conversion rates to determine how customers respond to your CTAs. Incorporate Online Advertising.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Forecasting. Indicative.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Forecasting. Indicative.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

NuSpark Consulting

MAY 25, 2013

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Google analytics measures website activity, with the goal to track visitor behavior. Goals are typically separated into 3 buckets: Page URLs: . What is a Conversion.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Marketing Insider Group

NOVEMBER 9, 2020

The output for our clients is two articles per week, one long-form article, and one landing page per month. Landing page copywriting. Then we analyze your conversion paths and make sure we have enough offers, subscriber landing pages and calls to action. Let’s get them on the same page. Goal tracking.

Marketing Budget 290

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 290

Zoominfo

FEBRUARY 28, 2022

To get the most out of a chatbot, you’ll need data that can deliver personalized engagement and accurate analytics to measure what matters. They deployed automated dynamic chat interactions based on who was visiting their site and how those visitors were engaging with the pages. This generated a tenfold increase in website conversions.

Zoominfo 130

Zoominfo Customer Satisfaction Click Rate Lead Scoring 130

Vidyard

MARCH 6, 2015

Concerned that your latest landing page is more of a launching off page? Don’t worry, I’ve got a great way to help you turn landing page visitors into actual customers. Makes sense why videos on landing pages increase average page conversion rates by 86% ! Find out how.

Landing Pages 51

Landing Pages Video Marketing Optimization Buzz 51

Velocity Partners

JUNE 6, 2023

The reality is a lot of marketers never measure beyond the categories Google Analytics defined. New performance marketing metrics to model engagement against spend There’s nothing wrong with using out-of-the-box analytics metrics as a baseline. Analytical integration : This works in tandem with establishing the analytics.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

SocialPilot

JANUARY 15, 2024

Marketers land 66% more qualified leads through video marketing. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. Adding video content on full-page ads can increase engagement by 22%. Demo videos are preferred by about 12% of customers.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Hubspot

MARCH 27, 2023

For example, a website designed to sell online services needs to include: pages detailing the services available, CTAs, photos, and videos. The CMS tools include a theme library, drag-and-drop editor, premium cloud hosting, website analytics, and more. Perfect your landing page. Check out this post.

Service 87

Service Purchase Intent Landing Pages Psychographics 87

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

NetLine

DECEMBER 18, 2023

Fortunately, intent data has become a mainstay among business analytics to do just that. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Directive Agency

SEPTEMBER 12, 2023

’ Even Google Analytics data falls flat here. If you tell it to get page views, it’ll get a lot of page views at a low cost. Tell it to get people requesting a demo. It’ll try to get as many demos as possible at the lowest cost. This includes landing page content, creative elements, and copywriting.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Heinz Marketing

MAY 12, 2022

They have self-nurturing landing pages that surface relevant content to the prospect, therefore accelerating the buying cycle. For those operating from an ABM model, they have campaign pages that offer unique account experiences so you can meet prospects wherever they are on their journey. Hushly has a 4.8

Work Management 105

Work Management Marketing Management B2B Peer-to-peer 105

Televerde

APRIL 30, 2024

Networking and Trade Shows : Events where contact information can be directly collected from attendees in exchange for information, demos, or promotional materials. The aim is to create a working repository of individuals who have expressed interest in your products or services, enabling personalized and targeted campaigns that convert sales.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52