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Time Efficiency: How Content Curation Helps Businesses Generate Smarter Social Engagements

Scoop.it

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

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Authenticity in The Age of AI

Marketing Insider Group

There’s a risk of the language models being used to spread misinformation and distort public opinion. Utilize Automation Tools: Automation tools can help streamline processes, such as content curation and creation. This situation can make it even harder for those striving to be authentic.

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5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy

Scoop.it

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. In addition, 99% of marketers cite webinars as key to their plans.

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How to Use Zero-Party Data to Level Up Your Content ROI

Marketing Insider Group

Some common examples of first-party data include: Purchase history Website analytics Social media interactions Email interactions Customer feedback What Is Zero-Party Data? Featuring a poll or quiz on Instagram or LinkedIn is a great (and free) way to gain insight on consumer opinions. Take social media polls. Run email campaigns.

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This week’s AI-powered martech features, products and platforms

Martech

platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals. Logiq ’s programmatic ad platform has AI-powered fraud detection and analytics. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0 Get MarTech!

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Rethinking Marketing through Just-in-Time Content Operations

Content Standard

How often does your marketing team produce content based on internal opinions or requests? Frustrated with opinion-based strategies, he gravitated towards the analytical nature of product marketing, merging creativity with a reliance on hard facts.

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From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source

Animalz blog

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. Curate and analyze data to showcase your in-depth understanding of your industry. But, the analytics and data expertise found within the Amplitude team doesn’t just go into the product. Showcase your expertise.

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