B2B Marketing Directions

OCTOBER 9, 2022

In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.) Spending on marketing analytics appears poised to increase. Spending on marketing analytics appears poised to increase. of respondents with B2B product companies and 67.3%

CMO 52

CMO Customer Surveys Analytics Research 52

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Competitive analysis. Attribution modeling.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

6sense

SEPTEMBER 29, 2021

6sense, the leading Account-Based Orchestration Platform , powered by AI, announces its rating as a leader in Forrester Research’s The Forrester Wave : B2B Customer Analytics, Q1 2019 report. The post 6sense Named A Leader in Forrester’s B2B Customer Analytics Report appeared first on 6sense.

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Analytics Forrester Marketing Management B2B 48

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Competitive analysis. Attribution modeling.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Heinz Marketing

DECEMBER 26, 2023

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Data Analytics and Metrics The role of data analytics in shaping an effective strategy is very beneficial for collecting valuable insight.

Business 104

Business Analysis Work Management Forecasting 104

Content Marketing Institute

AUGUST 21, 2018

Look at how your analytics create a narrative over time, says @ahaval. I look at my search analytics report inside of Google Search Console to see what people are searching for to find my site (search impressions) and to land on my site (search clicks). Your analytics can give insight into which pages you can (and should) improve.

Analytics 100

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Webbiquity

NOVEMBER 15, 2022

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms.

Social Media 308

Social Media Work Management Marketing Management Media 308

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. In-House Expertise and Opinion: To Cultivate Brand Authority Teams that build innovative products often brim with expertise and creativity. Amplitude’s thought leadership pieces aren’t just opinions.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Martech

NOVEMBER 15, 2023

Articles or posts that challenge popular opinions, backed by data or unique insights. It helps stand out against the sheer volume of content Generative AI excels at creating explainer articles on well-trodden topics but can’t offer fresh, informed opinions. Why is human thought leadership so valuable right now?

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Thought Leadership Work Management Marketing Management Opinions 129

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Tony Zambito

JANUARY 21, 2022

The last two decades have seen a rapid rise in multiple forms of analytics and intelligence applications. In what seems like a century ago, I opinioned in 2018 that human-centric insights will become a matter of survival in 2020. Starting with simplified data software programs to burgeoning artificial intelligence capabilities.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Those with strong opinions or points of view will be the best to work with.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Marketing Insider Group

APRIL 5, 2023

There’s a risk of the language models being used to spread misinformation and distort public opinion. This includes using predictive analytics to identify trends and patterns, personalize customer experiences , and track customer behavior and preferences. This situation can make it even harder for those striving to be authentic.

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

Webbiquity

JULY 21, 2020

to extract insights from analytics or generate leads). PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually. Fortunately, no!

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Marketing Insider Group

MAY 2, 2023

Some common examples of first-party data include: Purchase history Website analytics Social media interactions Email interactions Customer feedback What Is Zero-Party Data? Featuring a poll or quiz on Instagram or LinkedIn is a great (and free) way to gain insight on consumer opinions. Take social media polls. Run email campaigns.

ROI 232

ROI Webinar Metrics Privacy Content 232

Martech

AUGUST 11, 2021

For this reason, it’s critical for brands, institutions, and agencies to listen and understand consumers as they share their opinions on social media. These opinions are a valuable resource to protect your brand health, detect emerging trends, and keep a watchful eye on competitors’ performance with consumers. NetBase Quid.

Social Media 133

Social Media Marketing AI Media Brand Identity 133

LeadSloth

FEBRUARY 10, 2010

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? I’d love to have Google Analytics for Marketing Analytics. What I Want.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

Vision Edge Marketing

JANUARY 11, 2022

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” Qualitative research provides one of the best analytical methods to inform and create this connection with customers.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Content Standard

JANUARY 4, 2024

How often does your marketing team produce content based on internal opinions or requests? Frustrated with opinion-based strategies, he gravitated towards the analytical nature of product marketing, merging creativity with a reliance on hard facts.

Top of Funnel 89

Top of Funnel Planning Content Buyer's Journey 89

SmartBug Media

JULY 4, 2023

Public Relations Messaging Effective public relations messaging helps shape public perception, manage reputation, and influence opinions about an organization or individual. It aims to shape public opinion and maintain positive relationships with various stakeholders.

PR 98

PR Planning Marketing Management Public Relations 98

SmartBug Media

FEBRUARY 16, 2024

Analytics tools : HubSpot Analytics, Google Analytics , Lucky Orange, and Hotjar are all programs that can offer you more direct usage data. Analyzing Customer Feedback One inherent challenge when analyzing feedback is differentiating between general or nonspecific opinions and constructive criticism.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Litmus

OCTOBER 24, 2023

They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. These ESPs are the best of the best, and all ranked highly in the opinions of you all, our dear audience. Basically, love ‘em or hate ‘em, we need our ESPs. Drumroll, please! And for good reason.)

Service 95

Service Peer-to-peer Eloqua Opinions 95

ERDM

MAY 15, 2018

His points about the need for improved customer journey analytics is critical for all marketers. Customer/donor journey analytics is a hot topic in marketing right now and rightly so. Journey analytics removes any kind of bias or opinion and focusses solely on what actually happened and what is happening in the moment.

Loyalty 67

Loyalty Analytics Lead Scoring Lead Ranking 67

Top Rank Marketing

NOVEMBER 15, 2023

In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions. Expect platforms to integrate AI for content optimization, predictive analytics, and compliance, elevating campaign strategies. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Sprout Social

JANUARY 24, 2024

It’s a great way to contribute in-depth insights and opinions to trending discussions and topics. Use LinkedIn analytics to refine your hashtag strategy Improve your strategy over time by understanding how the hashtags you’re currently using are contributing to your brand’s visibility and engagement on the platform.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

SocialPilot

APRIL 15, 2024

These analytics do not just represent numbers; they are high-powered guides that help you strengthen your social media plan of action. The results of the analytics could be surprising as well as interesting. Here again, social media analytics could be vital. Tip – Display the customer feedback and queries publicly.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Marketing Insider Group

JANUARY 16, 2020

For example, a topic such as analytics might lead to a blog post with the title The Role of Data and Research in Content Engagement. Use the advantage of online platforms and social media to gauge opinions and understand pain points – there’s always a discussion going on related to your industry somewhere on the internet.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Marketing Insider Group

JULY 20, 2021

In the era of social media, individuals increasingly trust the opinions of their online peers more than those that come from large corporation s. And back up those systems with concrete analytics, so all employees can track their development and performance. Consumer mistrust limits organic reach.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Webbiquity

AUGUST 13, 2019

Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers. Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Scoop.it

APRIL 11, 2024

For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. Moz develops SEO software tools and regularly hosts webinars to train business owners on web development, SEO, and analytics.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Aberdeen

JUNE 9, 2017

Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Software usage analytics can help provide a boost to your marketing technology stack, leading to deeper customer engagement and real business results. Supercharge Web Analytics. Let’s take a look at how. Here’s how it works.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

Martech

MAY 11, 2023

platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals. Logiq ’s programmatic ad platform has AI-powered fraud detection and analytics. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0 Get MarTech!

Features 101

Features Click Fraud Product Advertising Agencies 101

Contently

JANUARY 31, 2023

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors. Let’s look a bit deeper into where they are showing up.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Marketing Insider Group

JULY 15, 2020

You can use your virtual event platform as an opinion sampling center to gather feedback and opinions from past event attendees about event topics and focus areas for future events. Virtual platforms offer deep data analytics that you can use to determine user interests and behavior during your events. Post-Event Follow-Up.

Sales Qualified Leads 319

Sales Qualified Leads Budget Programs Conference Marketing Budget 319

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167