B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Google Analytics. Google Search Console (+ New Features). Track competitors’ rankings against your keyword list.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Webbiquity

MARCH 31, 2022

People now expect instant access to whatever information they need—the sooner they can find what they’re looking for at any given time, the better for your brand. With over 27% of the global online population using voice search, this is an emerging trend to build into your business marketing strategy.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

KoMarketing Associates

APRIL 3, 2018

At the beginning of the year, Google announced the beta release of a new Search Console experience. For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. This is Google’s search performance reporting.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. This helps you stay on top of the latest industry trends and identify untapped business opportunities.

Tools 112

Tools Brand Identity Branding Enterprise Management 112

Optinmonster

DECEMBER 20, 2023

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. You can go old school and just type your keyword into Google.

Keywords 95

Keywords Paid Content SEO Lead Ranking 95

Hubspot

JANUARY 29, 2020

That's why Google ads keyword planner is an important tool for marketers. Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. As you can see from the example above, Google gives you a wide range for the MSV.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Webbiquity

JUNE 5, 2019

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. Each tool offers a variety of data from rank based on geographic region to keyword information on both SEO and PPC campaigns. Serpstat provides information on over 180 million domains, compared to SEMrush’s 87 million. Comparing APIs.

SEO 159

SEO Tools Paid Search Agency API 159

SendX

SEPTEMBER 3, 2020

So when a shopper wants to find the best deal, comparison shopping engines like Google Shopping yield the results in seconds. Shoppers will feel more comfortable sharing personal data in the future 86% of shoppers say they’re willing to share relevant information in exchange for personalized discounts.

Personalization 195

Personalization Budget Programs Pricing Price 195

Biznology

OCTOBER 14, 2013

This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. billion searches for information are made per day?

Google 78

Google Adsense Tools Doubleclick 78

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. Improved search visibility on Google, both locally and internationally (if that’s what you’re optimizing for). The first page of Google search results gets 90% of the traffic. Google Analytics.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

FunnelEnvy

DECEMBER 11, 2023

Relying on your buyer persona information helps you develop a personalized approach that ensures higher engagement and a deeper connection with your messaging. For instance, IT professionals may appreciate videos on the latest tech trends or cybersecurity tips. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

KoMarketing Associates

FEBRUARY 25, 2016

Whether it’s checking player projections, injury reports, or scoring trends, you need to make sure you’re keeping tabs on your team at all times (unless you’re extremely lucky). Once trends start to formulate, you need to look to make the right adjustments, even if it may seem risky. Data Comparisons. 2) Raise max cpc bids.

PPC 120

PPC Paid Search Agency CPC Cost Per Click 120

BuzzSumo

MAY 2, 2019

Delivering a data analysis that both motivates and enables marketers to take action is where the rubber meets the road in analytics. It’s where analysts deliver marketing analytics value to our teams, clients or executives. It’s where we help them make informed marketing decisions that can lead to exponential growth.

Marketing Analytics Tools 92

Marketing Analytics Tools Comparison Allocation Analysis 92

KoMarketing Associates

MARCH 7, 2017

Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ). Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. SEO Trend Analysis.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Ranking Lead Scoring 120

Launch Marketing

MAY 12, 2021

Then, use this information to construct a timeline that includes pre-production (e.g., Data and Analytics. Look at daily view metrics for spikes or drop-offs and track total view trends over time. Collecting and analyzing engagement can inform actions that will drive higher viewer engagement. Engagement. Length of View.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Martech

MAY 6, 2022

But when you do reporting right, your reports can help you drive success in six ways: Track trends : Reporting, especially when done at several time intervals such as weekly, monthly, yearly, and year-over-year, will help you see where your numbers are trending up or down. Historical data and trends. Hypotheses to test.

Budget Programs 105

Budget Programs Work Management Marketing Management Planning 105

Exo B2B

MARCH 6, 2024

Which led me to the following: a comparison between two texts generated by AI and one by a human (yours truly), all three answering the same “prompt” : “What are the most important tips to have an effective B2B marketing blog? 2- Offer quality content: Make sure your content is informative, relevant and engaging.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

KoMarketing Associates

MAY 3, 2016

When traffic is down from week to week or even month to month, it might be easy to jump to the conclusion that overall performance is trending downward as well. Once this was explained and trends were monitored over the next few weeks, trends returned upward as expected.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

SalesIntel

JANUARY 26, 2023

B2B data (also known as Business-to-Business data) is information about other companies. Creating your Ideal Customer Profile (ICP) , demand development, lead generation, outbound sales, analytics, and other activities fall under this category. It is critical to have accurate information on your prospects and leads.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

PureB2B

MAY 30, 2022

Intent data is information collected about a person’s behaviour online. Product comparison and review pages. How many times have you been served an ad on Facebook, Google or LinkedIn that manages to reach you at exactly the right time? What is intent data? Giving you an understanding of their perceived intent. Traffic sources.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SalesIntel

JANUARY 15, 2024

B2B data (also known as Business-to-Business data) is information about other companies. Creating your Ideal Customer Profile (ICP) , demand development, lead generation, outbound sales, analytics, and other activities fall under this category. It is critical to have accurate information on your prospects and leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

NetLine

JULY 5, 2023

Going back to the baby example, Google found that around 40% of baby product purchases are made by households without children. For instance, going back to the hard water problem, they might turn to comparison guides, check out reviews, and seek out customers for references. They may be comparing features, pricing, etc.

Intent 98

Intent Work Management Marketing Management Business 98

KoMarketing Associates

AUGUST 26, 2014

Now pulled through Google Webmaster Tools search query reports. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. SEO Trend Analysis. Provided): 10 Ways to Prove SEO Value in Google Analytics. Guide To Tracking Multiple Subdomains In Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Ranking Lead Scoring 120

KoMarketing Associates

JULY 3, 2018

Nearly 72 percent of respondents claimed that the use of data and analytics is helping with smarter targeting. Our VP Marketing and I find there’s a gap in the way the media promotes “trends of importance” and the information out there that shows you how to be an active part of a trend.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

Brandpoint

JUNE 17, 2020

Sometimes, it comes down to asking a few common-sense questions: Is this information timely? It should help you think of fresh ways to present brand content that makes sense among the huge wave of coronavirus information. Now is the time to exercise diligence and build a deeper understanding of what your site analytics are telling you.

Work Management 105

Work Management Marketing Management Lead Ranking Planning 105

Hubspot

OCTOBER 31, 2019

Fortunately, there are dozens of analytics tools for marketers with the ability to collect data from different sources, crunch it effectively, and deliver helpful campaign analysis. Calendar offers analytics of a slightly different sort -- productivity. Disclosure: I’ve invested in Calendar).

Marketing Analytics Tools 76

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 76

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy. .

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Sprout Social

NOVEMBER 21, 2019

Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. It’s the process of gathering information surrounding your business opportunities. By monitoring market trends through research, you can figure out the best tactics for reaching your target audience.

Paid Content 98

Paid Content Research Ad Frequency Demographics 98

BenchmarkONE

AUGUST 19, 2020

We like that you can optimize by platform, keywords for Google, Bing, YouTube, or Amazon. Type in a keyword, and in just a few seconds, you’ll have hundreds of ideas based on that term using Google autocomplete suggestions. Google Ads Editor. Google Ads Editor allows you to create and edit ads all in one place.

PPC 65

PPC Budget Programs Marketing Budget Tools 65

Adobe Experience Cloud Blog

APRIL 20, 2020

Based on the answers you give back, the algorithm analyzes its database, searches for more of your online information (such as your social media channels), compares its data with your responses, and creates a “draft” site you can review – all in a few minutes. . Google recognizes PWAs as well, so they may very well be here to stay.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

SalesIntel

JULY 21, 2023

Here’s more information on how to improve your B2B SEO strategy by collaborating with sales. They may focus on pinpointing the product’s best points and what your B2B solutions can do for clients, follow and try to keep up with current market trends, and achieve set goals.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

CoSchedule

JULY 25, 2022

By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. A Guide to Financial Governance in the Cloud (Google) White Paper Example. Website URL. Download Now.

Paper 52

Paper Examples Marketing & Strategy Terms and Conditions 52

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Openprise also integrates today with Google Apps and the Amazon Redshift database.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Parse.ly

MARCH 7, 2019

Family & Parenting, Pregnancy, Family & Parenting and Pregnancy articles trend very, very heavily toward celebrity births, with the Royal family having a big year. But perhaps this data shows us that while people were happy to consume that information from passive sources but not compelled to share it themselves.

Product 107

Product Traffic Facebook Content 107