Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS. FREE MONITORING SERVICES.
Analytics CEO makes a passionate case against marketing attribution
OCTOBER 30, 2016
Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Social trends run counter to a single identity. But what about new models combining deterministic information (truly integrated at granular level) with probabilistic data? BLACK HOLE.
3 Technology Trends Powering Account-Based Marketing
Modern B2B Marketing
MARCH 16, 2016
ABM is an effective account-centric approach that targets high-yield accounts, and while it’s not a new concept (it’s a practice followed since the 1990s), it’s receiving renewed interest among B2B marketers due to technology trends that are digitizing the execution of ABM strategy. Big data analytics can help marketers achieve this goal. Visibility of Digital Footprints .
5 Essential Insights You Can Uncover Using Twitter Analytics
JANUARY 7, 2015
When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Exporting Data: How to Discover Even More Twitter Trends. Analytics Social Meda Daily
Useful Google Analytics: Goals and Attribution Models
JUNE 2, 2014
Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals. All rights reserved.
Marketing Vendor Selection: Trends You'll Need to Support
Customer Experience Matrix
NOVEMBER 18, 2011
Here are some trends I expect will be important. Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. Benchmarking requires standard definitions to allow comparisons across program types, funnel stages, responses, and industry groups. Analytics. Social Media. Mobile. Video.
Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
NOVEMBER 13, 2014
Research shows that businesses effectively using customer analytics enjoy 10.5% Failing to understand and address the voice of the customer: As the HBR article notes: Tesco had committed to customer research, analytics, and loyalty as its marketing and operational edge. purchase history), feedback, and sentiment to maximize the benefits of customer analytics. annually.
A Simple Guide to Choosing the Right Chart for Your Data
MAY 10, 2015
How do you visualize and analyze the data so you can extract insights and actionable information? Charts and graphs should clarify information. Yet, it is easy to understand, and it clearly highlights interesting trends. To create a comparison chart, use these types of graphs: Column. Bar. 4) Are you interested in analyzing trends in your data set? Circular Area.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
Ran a number of tests that compared multiple data points against each other to find correlation trends. As you can see, the trend largely supports that of the organic traffic vs. word count chart -- higher word count is correlated with more social shares. To find this information out, I had to add to the previous analysis. SEO Analytics Content Marketing Daily Weekly Canonica
10 things you need to know NOW about OmniChannel Marketing
grow - Practical Marketing Solutions
SEPTEMBER 2, 2014
The future belongs to wearable technology, augmented reality, and advanced filters to help us deal with overwhelming information density , a fourth digital layer. Devin Wenig, the president of eBay Marketplaces described it this way in a McKinsey interview : “I think e-commerce for many years was an interesting trend, but … today we don’t even know what e-commerce means.
4 Trends Impacting Ecommerce Marketing in 2011
FEBRUARY 11, 2011
An audience member raised an interesting point regarding the privacy of these new payment methods during Q&A: with each of your purchases on a coupon site comes a ton of information about you. Over time, this information is radically valuable to advertisers and other companies as a lifetime of purchases at multiple companies emerges. We hope you enjoy! 1. Marketing takeaway.
This Week in Content Marketing: Upworthy’s Big Move Combining Content and Data
JULY 18, 2015
Why Americans are secretly furious with marketers (30:35): Marketers are misrepresenting a large majority of Americans by claiming that they willingly provide personal information as a trade-off for benefits they receive. Using a proprietary linguistic analytics engine, its software reviewed 150,000 individual, public-facing web pages from 340 companies around the world. Image source.
The 3 Mistakes Every Marketer Must Avoid When It Comes To Data Driven Marketing
It's All About Revenue
JULY 8, 2016
However, as with any marketing technology, trend or strategy, mass adoption does not necessarily indicate effectiveness. Those numbers may seem impressive, but they pale in comparison to the connectedness of today’s world. How Big Data Analytics Can Improve Your Marketing. Read the full story on Data-Informed. This time around it's Data Driven Marketing.
The Big List of (Not Provided) Search Recommendations for B2B Marketers
SEPTEMBER 25, 2013
The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis. estimating percentages moving forward and 2.)
How RightWave Solves the Marketing Automation Skill Shortage
Customer Experience Matrix
AUGUST 6, 2013
Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. RightWave staff also helps with data quality and analytics, two other areas where many marketing departments lack expertise.
20+ Metrics for Measuring B2B SEO Performance
AUGUST 26, 2014
Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. SEO Trend Analysis. Provided): 10 Ways to Prove SEO Value in Google Analytics.
Five Areas Where B2B Marketers Can Leverage Big Data
JUNE 18, 2015
The one I like most in the context of marketing is as follows: “Big data is extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.” ( Oxford English Dictionary ). and behavioral information (web pages visited, emails opened, etc). What is Big Data? Go beyond the obvious.
The Three Pillars of Predictive Marketing
MARCH 28, 2016
By extracting information from your internal sales data, combining it with external third-party data and signals from the web, and applying predictive analytics and machine learning, you can identify patterns, gain valuable insights, and predict future outcomes and trends with extreme accuracy. Predictive marketing is all about data. Marketing Automation System.
Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
AUGUST 26, 2015
Let’s face it; no one likes to get overloaded with emails regardless of how good the information is. Why Pay – Comparisons/Differentiators. The first is informational, the second is a differentiator and the final two are converters. With the 30-day trial, there is double the number of emails as we have more days to work with including additional informational and differentiator messages. Interested in SaaS marketing trends? Today, I am delving into how to best leverage email campaigns with those in the free trial. Cater to the Length of Your Free Trial/Demo.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Though limited (in terms of filters, number of search terms and results) in comparison to the fee-based version of the tool, SM2 Freemium is still an excellent tool for getting a snapshot of your social media landscape—discovering who’s talking about you, your competitors and your industry, what they’re saying, and where they are saying it. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., simple tool like Google Alerts would pick up most stray citations. No more. Vocus.
How to Play PPC Like Fantasy Football
FEBRUARY 25, 2016
Whether it’s checking player projections, injury reports, or scoring trends, you need to make sure you’re keeping tabs on your team at all times (unless you’re extremely lucky). Take a closer look at the comparisons below: Drafting Your Fantasy Football Team vs PPC Campaign: Of course, the initial paid search build is what some may consider the easy part. Data Comparisons.
Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
MAY 3, 2016
When traffic is down from week to week or even month to month, it might be easy to jump to the conclusion that overall performance is trending downward as well. Once this was explained and trends were monitored over the next few weeks, trends returned upward as expected. Factors such as site mergers and information architecture transitions may impact performance too.
Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
FEBRUARY 1, 2016
What better content to offer a consideration-stage buyer than a comparison chart between your services and your competition’s? Whether you leverage your own data (like OKCupid ’s fascinating dating trends blog) or tell stories using data collected by others, finding the right numbers can be a treasure hunt. App Annie : Mobile app ranking, analytics, market intelligence.
5 New Year’s Resolutions for Marketers
JANUARY 1, 2016
If you want more information on ways to improve the levels of collaboration and integration of your teams, read this white paper on sales and marketing alignment. Make Google Analytics my home page. Update it weekly. I’ll also make it a habit to check out industry trends to find out what’s top-of-mind for today’s marketers. Hope springs eternal. Create More Data-Driven Content.
20 Experts Provide Their Content Marketing Predictions For 2016
B2B Marketing Insider
OCTOBER 19, 2015
The leading marketing trend of 2016 will be the maturing of the age of ad blocking. You can draw many comparisons to the rise of podcasting for marketing to the past rise of blogging. By far the biggest issue facing any content marketer is the explosion of information density we’re competing against. think we’ll see a massive correction in the advertising market.
47 Essential Social Media Tools for Content Marketers
FEBRUARY 1, 2012
Google Trends – Love this tool! See where keyword trends are heading. It will help you tell better stories. About.me – Great way to share the information that is all about YOU. Google Analytics - I recommend using Google Analytics even if you have a paid analytics service (courtesy Cim Buser ). The Basics. Conversations and Listening. Yahoo!
Google took my keywords. 10 resources to get them back
OCTOBER 14, 2013
This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google Google gave us Google Analytics for free but 96% of Google revenue is from ads. Among the information they report is top keywords for your site as well as your competitors. Image via CrunchBase. It is rich with insights.
How to Find the Best Keywords for Optimizing Your Website Content
DECEMBER 3, 2014
Keyword research has become harder and harder as Google continues to hide more information from webmasters. Unfortunately, more than 90% of that information is now presented to webmasters as simply “(not provided).” You can also see the content that has driven the most traffic to your site over the same amount of time. 5) Google Trends. On Google+ or LinkedIn?
The Most Important Force for Increasing Leads and Sales
MAY 13, 2014
While there’s no questioning these trends, it may be more powerful from an analytical standpoint to step back and ask exactly what “consumerization” means in a business context: what is it precisely about consumer marketing and sales that b2b professionals are seeking to emulate? Compared to the typical b2b purchase—there is no comparison. Mixed messages.
Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
Customer Experience Matrix
OCTOBER 29, 2015
When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. It plans to add connectors for Dun and Bradsteet , Zoominfo and Data.com to verify and enhance customer information. There also a free trial.
How to Use Quizzes to Ramp Up Your Lead Database
Modern B2B Marketing
DECEMBER 11, 2015
Celebrity Comparison: “Which celebrity do you have more things in common with?” was set up on iPads at the event and acted as a way of drawing in passersby and then collecting lead information. Gather Information about Your Website Visitors. Quiz analytics can reveal extremely useful data about your web visitors. So where do you start? Pick the Right Topic.
29 Guides to Beautiful and Effective Website Design
MAY 20, 2014
cool web design trends to watch by iMedia Connection. ” She takes a closer look at how design trends like parallax design, infinite scrolling, alternative navigation, and responsive design work and what they help accomplish, along with examples of each. Long gone are the days when websites were essentially static online brochures. Offer an optimal mobile experience? ”).
Adaptable, Curious, Empathetic & More: 7 Traits of Valuable Teammates
NOVEMBER 15, 2015
always talk to digital veterans -- people who’ve built lots of things, lived through all the design and tech trends (remember 'write once, run anywhere?' You have to be hungry for information and driven to find answers. Toby Krout | Executive Director, Boomtown Accelerator. 5) Discriminating: differentiating, analytical, and mindful. So what do you do? Change is omnipresent.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
handy way to supplement your email contact list with information about those prospects from the most popular social networks. Discover what information is available about a potential future boss or employee. Actionly also includes Twitter account management and analytics tools. Supplement your email list with your contacts’ social network info? Create video emails? Klout.
The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
OCTOBER 31, 2016
Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. recommend that you head over to Google Trends , Google’s Keyword Planner , HubSpot's Keywords App , and/or BuzzSumo to research what’s being searched for and shared most often. Great. Introduction.
5 Brands That Are Marketing Smarter with Machine Learning
NOVEMBER 30, 2016
With the advent of AI and its warm welcome as a new form of marketing technology , we’ve had a lot of information and potential thrust at us in a seemingly short period of time. The company’s suite of AI tools, which includes Adobe Analytics’ Segment IQ and Segment Comparison for Analysis Workspace, has a primary focus on audience insight. Hello, freedom.
Customer Obsession Is Now Essential – Part 2
APRIL 6, 2016
This new era of empowered customers is the very trend we talked about in the first blog in our series— Who Survives and Thrives in the Age of the Customer? In our survey, 86% of respondents agreed that information access and power have shifted to the customer and that marketing has to evolve and expand in order to lead this change. Customer obsession requires a reliance on marketing.
Staying Ahead of the Personalized Marketing Curve
MARCH 8, 2016
Does this mean that people are trending backward and have stopped their personalized marketing efforts? It can be achieved only by collecting data and information about a particular customer, or small group of customers, and then creating products and/or advertisements of special interest to that individual…Personalized marketing is the most extreme form of target marketing.
Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
JULY 22, 2013
Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? Website Comparisons. What About SWOT Analysis? Business Strategy.
Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
MARCH 30, 2011
Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. On Facebook, Zarrella says, the effect is even more pronounced: Facebook participation on weekdays is infinitesimal in comparison. (He thinks it might be because so many companies block Facebook at the workplace.) Zarrella’s analysis found.