Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Are they showing us our “must-have” features?

Marketing Management 94

Marketing Management Vendors Analytics Ideal Customer Profiles 94

Sprout Social

APRIL 29, 2024

In comparison, a large fast-food chain may need software to handle a high volume of comments and reviews. Additional features like sentiment analysis, social listening and AI-powered workflows let users keep a close eye on their audiences and quickly jump into the conversation if needed.

Work Management 85

Work Management Marketing Management Service Brand Identity 85

Buffer

NOVEMBER 24, 2020

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Is there a trend?

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Martech

MARCH 11, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. Right now, Reddit Pro is still in the testing phase with more features expected to be added later this year.

Tools 81

Tools Brand Identity Branding Comparison 81

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Some of these tools will also help you identify trends and keep track of how your competitors are performing.

Twitter 104

Twitter Analytics Work Management Marketing Management 104

Webbiquity

MARCH 31, 2022

With over 27% of the global online population using voice search, this is an emerging trend to build into your business marketing strategy. Transparency can be as simple as offering an online product comparison tool. Predictive analytics are changing the B2B marketing landscape and for good reasons. Voice search is on the rise.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Parse.ly

OCTOBER 29, 2018

Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. Note: Your site traffic in Currents will not exactly match your traffic in the Analytics dashboard. You can also see trends for different types of content in U.S. Analytics credentials.

Advertising Benchmark 100

Advertising Benchmark Trends CMS Development Advertising Mediums 100

Go Beyond SEO

MARCH 13, 2024

Each platform offers unique features and channels to engage with your followers. Focus on showcasing the unique features of your products, sharing industry insights, and providing valuable information that positions your brand as an expert in your field. Scheduling: Consistency is key when it comes to posting on social media.

Social Media 78

Social Media Media Brand Identity Branding 78

Martech Advisor

JANUARY 21, 2020

Google Analytics’ ‘Ask Analytics Intelligence’, enables users to ask questions in natural language to get results via the search bar. Let’s understand how you can use this powerful feature for crucial insights in 2020. What Is Ask Analytics Intelligence? Ask ‘Why’ Questions.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Traffic 55

KoMarketing Associates

MARCH 29, 2018

Key features include the ability to discover broken links, see what redirects are in place or missing (301s, 302s, etc.), Google Analytics. This may go without saying, but Google Analytics is absolutely necessary to the work of search engine marketers on a daily basis. Google Search Console (+ New Features).

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Conductor

SEPTEMBER 30, 2020

More features available now. All-New Page Insights : Dig deeper into Organic Performance at the page-level across both trended analytics and keyword data, now with Year-over-Year comparisons and reimagined Content Activity Reporting. That’s not all.

Features 52

Features Amazon Enterprise Management Domain 52

Martech

JULY 11, 2023

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). GA4 is the predominant tool for measuring website performance and user behavior.

Marketing Analytics Tools 80

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 80

Webbiquity

JUNE 5, 2019

Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences which could impact both your search campaign and your wallet. Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. Rank Tracking Comparison.

SEO 159

SEO Tools Paid Search Agency API 159

Martech

MARCH 29, 2022

Mobile analytics provider data.ai, formerly App Annie, has announced the release of two new app-related solutions, App IQ and IAP (in-app purchase) SKU. It also provides dashboard insight into app capabilities allowing a granular comparison between competitor apps. Insights into consumer trends. A taxonomy for the app world.

Elasticity 89

Elasticity Mobile Advertising Mobile Marketing Comparison 89

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Use AI search, filters and engagement analytics to find the best influencers for your brand. Stay on top of trends. Does the tool have all the features you need? Key features.

Marketing Budget 112

Marketing Budget Budget Programs Enterprise Management Work Management 112

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. This helps you stay on top of the latest industry trends and identify untapped business opportunities. Sprout offers a 30-day free trial so you can test out its publishing and analytics capabilities.

Tools 111

Tools Brand Identity Branding Enterprise Management 111

Zoominfo

JANUARY 15, 2021

Also known as competitive intelligence, market intelligence refers to data that give insights into market trends. Negotiation and Solution Comparison Stage – After marketing gives their stamp of approval for being a potential customer, they’re handed off to sales. Features for Market Intelligence and Sales Intelligence Tools.

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

Optinmonster

AUGUST 23, 2023

Whether you’re a seasoned marketer or a business owner looking to dive into the world of content, understanding the latest trends and numbers is crucial. “Everything You Need To Know” titles and Comparison articles generate the most organic traffic, yet only 0.4% Writing, analytics, video, and SEO.

Statistics 74

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 74

B2B Digital Marketer

MARCH 28, 2024

Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success. How to set up a robust analytics foundation for your campaigns. Future trends in B2B paid advertising and how to stay ahead. Strategies for targeting high-ticket B2B transactions.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Conductor

OCTOBER 1, 2019

Today, we’re excited to release a new set of features in our platform, Conductor Searchlight, bringing new platform intelligence to our customers and helping marketers make a bigger impact. You can even define a competitor’s YouTube channel as part of a comparison domain to help you uncover their video strategy to get ahead.

Features 40

Features Comparison Multi-Channel Youtube 40

Marketing Insider Group

SEPTEMBER 9, 2020

Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Perform A/B split testing of new checkout systems and set up Google Analytics goals to improve website performance, site speed, landing page, and mobile optimization. Website Traffic. Time to Payback CAC.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Webbiquity

NOVEMBER 19, 2019

It’s clear from my analytics that this blog has the smartest readers on the planet. You come here for the latest trends and critical insights for B2B digital marketing. Netpeak Software develops SEO tools: Netpeak Spider (SEO audit, comprehensive analysis, website scraping) and Checker (SERP scraping, bulk URL comparison).

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Heinz Marketing

SEPTEMBER 25, 2022

It’s easier than ever to find reviews and comparisons with a simple search. As with most applications, there’s a free version and of course more tiers with more features. Insightful analytics delivered in beautiful and actionable PDF and CSV reports that reveal what’s working — and what isn’t.

Paid Search Agency 65

Paid Search Agency Comparison Advertising Agencies Social Media 65

Customer Experience Matrix

NOVEMBER 18, 2011

Here are some trends I expect will be important. The first wave of marketing automation features for social media is now several years old. Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. Social Media.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

Analysis 92

Analysis Marketing AI Examples SWOT 92

Sprout Social

AUGUST 15, 2016

For some businesses, it’s hard to stay up to date on the latest Instagram features. Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. Users also have access to a small set of Instagram analytics.

Features 96

Features Brand Identity Branding Tagging 96

Martech

JANUARY 25, 2022

Positive trends for email performance. Hanson points to a recent email analytics study announced by email optimization company Litmus that showed that ROI for U.K. & It’s not an apples-to-apples comparison, but that’s significantly higher than the EU and North American average open rates in the Smart Insights study.

Privacy 94

Privacy Email Marketing Privacy Protection Open Rate 94

Optinmonster

DECEMBER 20, 2023

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. You can use these for SEO, content development, and digital marketing.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

FunnelEnvy

MARCH 18, 2024

For example, if your buyer persona is a “Cost-Conscious CFO,” your email content could highlight features that demonstrate cost savings and ROI, like reduced subscription costs or improved lead generation efficiency. This targeted approach resonates more deeply with the recipient, increasing engagement and conversion rates.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Tomorrow People

JUNE 7, 2021

year-on-year in comparison with 16.8% Typical restrictions on the freemium offer may be: Limited features. It’s not the result of reading white papers or attending conferences to discuss a hot new trend or grand concept. Part of the reason for the hype behind PLG is that it’s delivering some incredible results. Limited support.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Martech

MARCH 7, 2024

The latest steps back have featured an evaluation of the proposed Privacy Sandbox protocols by the IAB Tech Lab. In comparison to managing the digital advertising ecosystem without cookies, however, GDPR seems to have been relatively straightforward. Another is marketing analytics firm ChannelMix. Remember FLoC ?

Privacy 114

Privacy Advertising Agencies Work Management Marketing Management 114

DealSignal

FEBRUARY 1, 2024

ZoomInfo provides standard features comparable to other lead-generation tools, including access to details like job titles, email addresses, and phone numbers. Beyond our focus on data integrity, we distinguish ourselves with several exclusive features that are not found in other lead generation platforms.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

SmartBug Media

DECEMBER 18, 2019

Price Comparison. At first glance, CTM is cheaper in certain price categories, but make sure you take into account the all-inclusive features from CallRail and Marchex. In a G2 head-to-head comparison, CallRail came out on top in every category , from quality of support to product direction. All CallTrackingMetrics Packages.

CAN-SPAM 92

CAN-SPAM Comparison Paid Search Agency Lead Scoring 92

FunnelEnvy

DECEMBER 11, 2023

For instance, IT professionals may appreciate videos on the latest tech trends or cybersecurity tips. Retention Stage Training and tutorial Videos, customer success stories, updates, and new features videos. YouTube’s detailed analytics can be invaluable for understanding audience engagement and refining your strategy.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

NetLine

JULY 5, 2023

They may be comparing features, pricing, etc. For instance, going back to the hard water problem, they might turn to comparison guides, check out reviews, and seek out customers for references. Evaluation During this stage, the person is evaluating different potential solutions.

Intent 98

Intent Work Management Marketing Management Business 98

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. Our #1 Most Requested Feature is Here. Here are a few of the main differences: Business accounts get access to business tools like ads and analytics. Here, you’ll be able to see trending hashtags, sound bytes , accounts and more.

Brand Identity 89

Brand Identity Branding Advertising Agencies Paid Search Agency 89