Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

DealSignal

MARCH 17, 2023

Table of Contents [Open] [Close] In A Nutshell DealSignal vs. ZoomInfo: Make the Right Choice DealSignal: Overview ZoomInfo: Overview Features Differences Data Accuracy: Dynamic vs. Static DealSignal’s Dynamic Data ZoomInfo’s Static Data Who Has Better Data, DealSignal or ZoomInfo?

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 207

Marketing Analytics Tools Class Budget Programs Analytics 207

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. Be strategic before starting your virtual event platform comparison. Then we will draw up a list of critical features for your next tool. As you use this virtual event platform comparison guide, you may consider the needs of your users.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Martech

APRIL 4, 2024

Enhanced forecast accuracy insights with AI Comparison. This feature streamlines the process of analyzing email strategies and enables quick adjustments to improve engagement and effectiveness. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Improved file management within the CRM.

Enterprise Management 53

Enterprise Management CMS Development Work Management Marketing Management 53

SendX

JUNE 12, 2020

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. Once you choose a time period, then stick to it to make accurate comparisons each time.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Are they showing us our “must-have” features? Click here to download!

Marketing Attribution 111

Marketing Attribution Work Management Marketing Management Vendors 111

Customer Experience Matrix

AUGUST 5, 2014

But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented. In fact, if you count lead scoring and content testing as part of analytics, seven of the dozen items fell into that category.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Phone numbers.

Marketing Automation Services 88

Marketing Automation Services Enterprise Management Work Management Marketing Management 88

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Are they showing us our “must-have” features?

Marketing Management 95

Marketing Management Vendors Analytics Ideal Customer Profiles 95

Anyword

MARCH 14, 2024

Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. Customizable Comparisons for Tailored Insights Understanding that not all content serves the same purpose, Anyword introduces a level of customization in benchmarking that is unparalleled. What’s Benchmarking?

Advertising Benchmark 90

Advertising Benchmark Lead Scoring Lead Ranking Comparison 90

Optinmonster

AUGUST 13, 2021

This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. Before we dive into the list, though, let’s take a quick look at what ActiveCampaign has to offer so we can do a true comparison. Now where OptinMonster really stands out is its powerful targeting features.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

TrustRadius Marketing

DECEMBER 9, 2019

Key features of email marketing software are subscriber and list management, contact segmentation, email marketing templates, a WYSIWYG interface, and spam testing. . On TrustRadius, Mailchimp’s highest-rated features are its support and usability. Users also highly rate ReachMail’s mobile optimization features.

Comparison 52

Comparison Enterprise Management Marketing Automation Services Work Management 52

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Buffer

NOVEMBER 24, 2020

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Webbiquity

AUGUST 4, 2020

Actually, there are a growing number of compelling alternatives that offer unique features and potentially a differentiating experience for your attendees. A quick note on the ranking methodology: These 10 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Parse.ly

DECEMBER 7, 2022

reports is available in the analytics dashboard. In addition to showing the top 10 evergreen stories in a time period, the evergreen report features something not available in the dashboard: a content comparison among topics and writers of evergreen content with everything else on your site. Most of the information in Parse.ly

Analytics 52

Analytics Comparison Custom Publishing Stats 52

Martech

NOVEMBER 20, 2023

This will help you avoid choosing a vendor that doesn’t offer the critical features you need. This is a personal preference, but ensure that each vendor receives the same list of capabilities for fair comparison. Set up demos with these vendors to make relevant comparisons. Remember, this is just a starting point.

Enterprise Management 107

Enterprise Management Marketing Management RFI RFP 107

Sprout Social

FEBRUARY 8, 2024

Comparing your product to your competition highlights areas to improve whether it’s adding additional features or using better quality materials. Consider brand perception in comparison to your competitors. A competitor map can be visualized in a variety of formats such as comparison charts, pie charts, scatter graphs and bubble maps.

SWOT 106

SWOT Comparison Peer-to-peer Analysis 106

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Pull up custom analytics reports for any date range to understand how your posts are performing.

Twitter 104

Twitter Analytics Work Management Marketing Management 104

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 101

Social Media Analytics Media Work Management 101

Martech

MARCH 11, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. Right now, Reddit Pro is still in the testing phase with more features expected to be added later this year.

Tools 79

Tools Brand Identity Branding Comparison 79

Sprout Social

APRIL 29, 2024

In comparison, a large fast-food chain may need software to handle a high volume of comments and reviews. Additional features like sentiment analysis, social listening and AI-powered workflows let users keep a close eye on their audiences and quickly jump into the conversation if needed.

Work Management 90

Work Management Marketing Management Service Brand Identity 90

Conductor

SEPTEMBER 30, 2020

More features available now. All-New Page Insights : Dig deeper into Organic Performance at the page-level across both trended analytics and keyword data, now with Year-over-Year comparisons and reimagined Content Activity Reporting. The post Conductor New Feature Roundup | Summer 2020 appeared first on Conductor Spotlight.

Features 52

Features Amazon Enterprise Management Domain 52

Conductor

MAY 12, 2020

There are 50+ Partner Offerings to choose from in Marketplace, everything from content creation, to paid media, to technical SEO, to supporting your analytics. Even stay ahead of the competition by defining and tracking comparison content. That’s Not All: Even More Features Released. Want to see our new features in action?

Features 59

Features Blogspot Work Management SERP 59

Customer Experience Matrix

NOVEMBER 3, 2018

Decision systems include several categories such as marketing planning and content management, but the most relevant here are analytics, including segmentation and predictive models, and personalization*, which selects the best message for each individual. A complete architecture has entries in each of these five categories. But I digress.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Act-On

SEPTEMBER 24, 2023

Seed keyword Long-tail keyword Marketing automation How to purchase marketing automation tools Email marketing platform Email marketing platform demos Marketing analytics How to buy a marketing analytics platform In addition to choosing long-tail keywords, you’ll also want to look for words that signal intent to purchase.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Martech Advisor

JANUARY 21, 2020

Google Analytics’ ‘Ask Analytics Intelligence’, enables users to ask questions in natural language to get results via the search bar. Let’s understand how you can use this powerful feature for crucial insights in 2020. What Is Ask Analytics Intelligence? Ask ‘Why’ Questions.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Traffic 55

Webbiquity

MARCH 31, 2022

Product team : Having insight into which features and functionalities are most important to specific account types allows product managers to build a roadmap that will not only delight current customers but also attract new ones. Transparency can be as simple as offering an online product comparison tool.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Conductor

OCTOBER 1, 2019

Today, we’re excited to release a new set of features in our platform, Conductor Searchlight, bringing new platform intelligence to our customers and helping marketers make a bigger impact. You can even define a competitor’s YouTube channel as part of a comparison domain to help you uncover their video strategy to get ahead.

Features 40

Features Comparison Multi-Channel Youtube 40

Martech

JULY 11, 2023

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). GA4 is the predominant tool for measuring website performance and user behavior.

Marketing Analytics Tools 80

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 80

Webbiquity

JUNE 5, 2019

Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences which could impact both your search campaign and your wallet. Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. Rank Tracking Comparison.

SEO 161

SEO Tools Paid Search Agency API 161

TrustRadius Marketing

FEBRUARY 28, 2020

It is easy to get lost in the abundance of information that comes with identifying and understanding the most important contact center software features. Some features may appear very similar to others, while others may appear highly complex and unclear. Dozens of features make up a strong contact-center solution. Call Parking.

Work Management 52

Work Management Marketing Management Contacts Software 52

Go Beyond SEO

MARCH 13, 2024

Each platform offers unique features and channels to engage with your followers. Focus on showcasing the unique features of your products, sharing industry insights, and providing valuable information that positions your brand as an expert in your field. Table: A comparison of social media advertising platforms for manufacturers.

Social Media 78

Social Media Media Brand Identity Branding 78

ClearVoice

FEBRUARY 11, 2019

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Which Google Analytics WordPress plugin should I use? Following the Google Analytics WordPress plugin space was no easy task, especially as new plugins came along to unseat previous incumbent winners.

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69