Hubspot

FEBRUARY 26, 2015

To register for that webinar, click here. When you first hear about it, open rate seems like a great metric to track -- it''s the percentage of people opening your emails. When you first hear about it, open rate seems like a great metric to track -- it''s the percentage of people opening your emails. 1) Email Opens.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

NOVEMBER 24, 2017

You'll need access to Google Analytics and SEMrush to follow these steps. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. Click the small box in the lower right-hand corner to apply the formula to the remaining rows. CTR: Clicks divided by impressions. A:B, 2, FALSE).

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

SEPTEMBER 21, 2015

In other words, people weren't reading my post, or even clicking into it. So while I'll still measure social shares, they probably don't have a place in the more analytical reports I deliver to my boss. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

OCTOBER 17, 2013

While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 2) Your open rates are taking a dive. 3) Your overall clickthrough rates are dismal. Wait, wait, wait. Need help getting started?

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. When deciding on prioritising your phrases and pages you must consider three things: How many extra clicks will I get if I move up in Google’s results?

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. It could make your email seem more personal, improving clickthrough rates.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

OCTOBER 24, 2012

Imagine clicking on a search engine result and actually finding what you'd hoped. Time on Site: Keeping track of time on site using a web analytics tool like Google Analytics is a good way to get insight about whether people like consuming your content. Some pages will naturally have higher rates than others, and that’s okay.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

SEPTEMBER 9, 2013

When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? Where do users go to gather information about HubSpot? What information is missing for users to make an informed decision about the HubSpot software? Basic Analytics.

Product 28

Product Ad Building Work Management Case Studies 28

Hubspot

OCTOBER 19, 2012

Use your landing page analytics to determine which of your top-performing offers have the best mass appeal and popularity, and feature CTAs for those offers on your blog's homepage. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best. Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

MAY 28, 2015

These all play their parts, but there’s far more to consider in designing your site; so let’s talk about content best practices, inbound marketing, analytics, and making a profit. Metrics and Analytics Matter. Low Views with High Conversion Rates : In many ways the ideal scenario; your content is focused and effective.

Advertisements 28

Advertisements Advertising Marketing Websites Design 28

Hubspot

AUGUST 19, 2014

Over time, it gets shared, linked to, and clicked on, boosting its search engine rankings and thus continuing to generate traffic long after it was originally published. And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. And, whaddya know?

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

SEPTEMBER 30, 2013

Google Analytics might not give us the answers we desire but, if parsed through with a discerning eye, Google Webmaster Tools can provide a wealth of valuable insight to marketers looking for confirmation that they’re putting their optimization efforts in the right places. We recommend sorting the data by clicks.

Keywords 28

Keywords Google Tools CTR 28

Hubspot

APRIL 10, 2013

I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. And the most important element of optimizing landing pages is conversion rate optimization. How’s that for user intent?

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

JANUARY 14, 2013

Experience using social media analytics tools and the ability to tweak social strategies based on findings. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Creating and evaluating social media strategies.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

DECEMBER 10, 2013

According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. If you''re one of those marketers who isn''t satisfied with your conversion rates, keep reading. If you''re trying to fix your visitor-to-lead conversion rate, I''d recommend trying some landing page, email, or call-to-action A/B test.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

MARCH 19, 2014

1) Clickthroughs. One of the reasons you''re sending an email newsletter in the first place is to get people to click on something (or a few things). so tracking the number of clicks you get on newsletters over time is a great way to judge if your newsletter is useful. Or maybe just click on a CTA in a blog post?

Newsletter 28

Newsletter Eye-Tracking Click Rate Clickthrough 28

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% 6) Open rates for triggered emails hit 49.8%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

AUGUST 24, 2016

My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Keep up with HubSpot on Snapchat (@hubspotinc) to see what we're saying, too.). How to Create a Snapchat Story.

Press 28

Press Custom Publishing Social Media Clickthrough 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Similar to the point above, optimizing an email before hitting send could increase open or clickthrough rates immensely.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JANUARY 29, 2015

They see them, click back to your website, and then (hopefully) convert. Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting. Consider HubSpot. You can then include these in your retargeting ads.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

FEBRUARY 19, 2013

In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. Web analytics fueled a revolution in marketing based on data, but it was marketing in aggregate. First, a Brief History of Data-Driven Online Marketing. The Early Days of Online Marketing. A Modern Marketing Era.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

JUNE 1, 2015

To do this, dive into your website's analytics. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). You can click links to older pieces of content related to your keyword or phrase to see the backlinks for that piece of content. These are evergreen posts. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Tomorrow People

MARCH 22, 2018

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. If you start to think of that single action as one link in a chain of events, it’s a lot more insightful: that well-written idea may be hitting the visitor at the wrong moment, as Hubspot suggests. What drop-off rate should you expect between stages?

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. You can also use a social media report to report on campaign-level analytics. You can also track engagement as a percentage of your audience to determine engagement rate. Clickthrough Rate.

Social Media 93

Social Media Template Media Contingency Planning 93

Hubspot

DECEMBER 13, 2012

PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. You can set up a campaign , and within a few hours, people will be able to see your ads and click through to your website. You guessed it. What Is PPC?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. So when we say dynamic CTAs -- or Smart CTAs , as we refer to them at HubSpot -- we're simply applying the concept of dynamic content to the calls-to-action on your website or in your emails. Opportunity.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Hubspot

MARCH 22, 2013

In the case of email marketing, you can test two variations of a subject line to see which email gets the most opens or clicks to measure which resonates best with your audience. I would venture to guess that they see pretty high engagement rates with this email. 2) Engagement Through Personalization. and a Smidge of Negativity.

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Tomorrow People

JANUARY 7, 2021

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Hubspot

MAY 29, 2020

Most email template builders also feature built-in analytics , which you can use to study your past email marketing efforts and make improvements to your approach. HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. Ability to run A/B tests to improve open-rates and clickthroughs.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. So in your next SlideShare, try opting for the "worst" angle instead of the "best" -- it could give you a boost in clicks.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. What's the rate of growth? What's your fan/follower churn rate? Social media continues to rain data onto the market. 2) Improve your overall content strategy.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

JULY 10, 2019

Marketers spend a lot of time drafting poignant email copy , designing wonderfully branded email templates , and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. To learn more about email deliverability test tools, click here. Don't include attachments to your emails.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

Hubspot

MAY 6, 2021

Your job here isn’t to promote your brand but to make a purchase as seamless as possible, so it’s simple for people to click “Buy.”. Save time with HubSpot's Marketing Automation Software. Research shows that online retailers improve conversion rates by about 8% when personalizing the customer experience. Conversion.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Instead, focus on finding someone who is both creative and analytically minded to manage your presence -- with a flair for dealing with people, of course.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

FEBRUARY 26, 2018

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. If you're a HubSpot Enterprise customer, you'll have some help determining the size of your sample group using a slider.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. In fact, perfecting your subject lines is the single most important way to increase your email open rates. Write Like a Person Talking to Another Person If you really want readers to click, then you have to sound like a real person.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Hubspot

MAY 17, 2021

Ashley Riordan, growth marketing manager at HubSpot says nowadays, users expect more. That could be a missed opportunity as competition for subscribers' attention is at an all-time high, and marketers report seeing a 200% improvement in click-through rates when using interactivity.". So, why the push for interactive emails?

Webinar Metrics 99

Webinar Metrics Examples Tips Ad Exchange 99