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Email marketing data to track and manage for success

illumin

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR. Open rate Open rate is another critical and popular metric among marketers.

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics. After all, what’s the ultimate goal of content marketing?

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. At least, that's how a lot of marketers feel.

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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

more social shares than other types of headlines (Backlinko) Email Marketing 95% of marketers who use generative AI for email creation rate it effective, with 54% rating it very effective (HubSpot’s State of Generative AI) 99% of email users check their inbox every day, with some checking 20 times a day.

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Download this ebook for an in-depth explanation of Vaughan's research. ).

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Which Marketing Analytics Should You Be Looking At?

Hubspot

Access to so much data has made marketing analytics overwhelming for many a marketer. With that in mind, I tried to think through some common scenarios marketers find themselves in, and what data they''d want to pull from their marketing analytics solution to help guide their decision-making. the list goes on. Look at traffic.

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8 Snapchat Mistakes to Avoid (and How to Fix Them)

Hubspot

The solution: Track Story clickthrough rates to analyze how viewers like your Snaps. Snapchat's analytics leave something to be desired for marketers wanting to track growth and engagement. Story clickthrough rate change. The problem: You’re only recording Story views and screenshots.