Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Optinmonster

JUNE 22, 2021

Are you looking for the best 4th of July promotion ideas to celebrate this independence day and increase your online sales? Plus, we’ll share the tools you need to run each type of promotion. 7 Profitable 4th of July Promotion Ideas. Otherwise, let’s dive straight into our list of 4th of July promotion ideas.

Promotion 68

Promotion Landing Pages Template Budget Programs 68

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Way 1: Leveraging Social Media for Content Promotion Choosing the Right Platforms Understanding the nuances of each social media platform is critical.

Social Media 65

Social Media Media Blogger Demographics 65

Hubspot

JUNE 1, 2021

Since then, Black-owned businesses have been proactive in increasing their visibility and accessibility through marketing strategies to optimize their outreach. Marketing Strategies for Black-Owned Businesses. Marketing Strategies for Black-Owned Businesses. Use social media platforms to connect directly with your consumers.

Marketing Strategy 94

Marketing Strategy Marketing & Strategy Work Management Effectiveness 94

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Of course promote it via social media.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? The Rise of AI in Marketing AI has the value it does in marketing because it gets us automated.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

accelerate agency

OCTOBER 1, 2020

The first post in this series talked in general terms about SaaS marketing strategy. To help you get more early adopters we created a shortlist of 15 of the best sites for promoting your startup. Social media platforms are a great place to promote your startup. You can’t simply promote your SaaS site on Reddit.

Promotion 52

Promotion Paid Search Agency Companies Startups 52

SnapApp

JULY 26, 2018

In the last five years as marketing has rapidly evolved as a field, so have the kind of skills and jobs available to marketers. Gone are the days where a generic marketing professional could walk into a company and perform just about any marketing function. So You Want To Be A Demand Gen Marketer? Not convinced?

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

KoMarketing Associates

JUNE 13, 2017

And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space. Recognize the Need.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Optimizing your pages, site, or brand offline means that you’re tapping into proven techniques that most marketers have been using for decades.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

SnapApp

SEPTEMBER 9, 2016

With all the tools and technology we now have at-hand, it’s a great time to be a demand-generation marketer. With strong demand-gen leadership, many other marketing specialties can thrive. Success in those areas trickles down to almost every other marketing sphere, from PPC to inbound marketing to conversion optimization.

Demand 48

Demand Marketing Budget Budget Programs Marketing Analytics Tools 48

Launch Marketing

AUGUST 14, 2019

“Growth marketing” sound enticing–who doesn’t want marketing that leads to growth? While growth marketing has gained a lot of recent attention, it can be hard to know the potential it has for your specific organization. The Makeup of Growth Marketing. Testing, failing and succeeding. Digging into data.

Growth Marketing 67

Growth Marketing Paid Search Agency B2B Marketing Companies 67

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Huptech Web

APRIL 14, 2023

Boosts Market Share When a company invests in brand awareness, they create a positive perception of its product or service in the minds of the consumer. Brand awareness increases the likelihood of a consumer purchasing their product or service, increasing the company’s market share and value.

Ad Building 52

Ad Building Brand Identity Branding Customer Satisfaction 52

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' Amazon DSP.

Buy 87

Buy Work Management Cost Per Thousand Marketing AI 87

Marketing Insider Group

APRIL 4, 2024

It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. Any merchant can promote their store without an expensive agency.

Paid Content 144

Paid Content eCommerce Marketing & Strategy Marketing Strategy 144

KoMarketing Associates

MAY 15, 2014

While I had aspirations of becoming a world-famous sports writer (far-fetched), I didn’t realize the potential of applying my journalistic skills to B2B marketing until I interviewed for a content role here at KoMarketing, and then the light bulb lit up. Bonus tip: When possible, set up Google Authorship. Aggregating Resources.

Process 120

Process B2B Guidelines Paid Search Agency 120

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. You don’t have a physical, tangible product, after all, to show off and promote. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers. How is SaaS marketing different?

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Hubspot

AUGUST 16, 2018

You likely already know that paying to promote your content is pretty standard in the marketing world. It’s common practice to use this to promote owned media, and can be done through: Social media advertising. Influencer marketing. Marketing and PR … they’re a perfect match! Common Skills of PR Managers.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Content4Demand

DECEMBER 13, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. Survey: “Best in Class” Marketing Jargon “Disrupts” Real Message. You just might create more buzz without the buzzwords. for Content Marketers. Lose the Buzzwords, Win Credibility. An AI Primer.

Marketing AI 46

Marketing AI Marketing Attribution Content Buzz 46

DivvyHQ

NOVEMBER 17, 2020

Physical events have always been a sure-fire way to generate awareness and buzz, but we're stuck with mostly virtual events right now. So, how can you get the most out of virtual events? And more specifically, how can you convert event attendees to leads? Here's a quick guide from guest contributor, Tim Guga.

Leads 67

Leads Lead Marketing Qualified Leads Buzz 67

Biznology

DECEMBER 4, 2012

These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. This makes it easy to add and remove different buttons as social networks go away (good bye, Google Buzz!)

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

LeadSquared

OCTOBER 6, 2016

But with careful planning, you can “go for the ask” by squeezing in some promotional content between your informational content calendars in innovative ways to generate more Facebook leads than before. Sometimes, nothing works as well as a direct marketing strategy. Post links to your offer landing pages directly on your page.

Facebook 52

Facebook Paid Search Agency Ads Generation 52

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? The business marketer needs to build a deeper relationship with their prospect or buyer. Why would this be useful?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. Blog Analytics Metrics and Insights. Why they matter.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Lenny's Newsletter

SEPTEMBER 5, 2023

Therefore, we initially launched a freemium beta product, promoted it across open-source project maintainers and in dev communities, and didn’t have a paid version for nearly a year. My approach was to inundate the market with content—write interesting content, post on Hacker News, post on Twitter, etc.)

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. However, some brands don’t know how to measure influencer marketing ROI effectively. Let’s take you through it all.

ROI 92

ROI Top of Funnel Planning Work Management 92

Single Grain

FEBRUARY 24, 2020

We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. That’s where content promotion gives you a boost.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools? Pricing Free.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Outbrain

NOVEMBER 29, 2020

This is what every marketer aims for with their brand awareness activities. They have to work less hard to get the same kind of name recognition in the market. A brand that is well known, easily identifiable, and has a strong voice in the market naturally radiates a sense of authority and leadership. It promotes shared values.

Brand Identity 49

Brand Identity Branding Paid Search Agency High Quality Lead 49

Sprout Social

APRIL 19, 2017

ROI has always been one of the most debated topics in the marketing department. The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. The problem is some marketers aren’t sure how or where to start when it comes to proving the value of social.

Social Media 103

Social Media Paid Content Lead Scoring Lead Ranking 103

Hubspot

MARCH 17, 2011

With social media being the hottest topic on the marketing block these days, companies are finally jumping into this hugely valuable channel. Select Your Key Social Media Marketing Metric. Buzz (Mentions) : More mentions means more people talking about you means more awareness of your company and product among a greater audience.

Social Media 28

Social Media Social Marketing Paid Search Agency Planning 28

Single Grain

FEBRUARY 24, 2020

We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. That’s where content promotion gives you a boost.

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Sprout Social

MARCH 4, 2020

At a glance, product launches are all about buzz and hype. When you launch a product, you’re responsible for aligning your social media marketing strategy with other channels and initiatives. Marketing emails. As you map out your content, keep in mind what your goals and KPIs are when promoting new products.

Social Media 122

Social Media Product Media Terms and Conditions 122