The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Directive Agency

JULY 31, 2023

Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. Similar to the very popular Spotify Wrap, it’s instead a round-up of the user’s LinkedIn analytics. Hubspot does this with its “Make My Persona” content.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Convince & Convert

APRIL 11, 2016

The antiperspirant company utilized Lightwave, a new bio-analytics technology that measured everything from reactions to buzzers, to the crowds doing the wave. ” For years, HubSpot has been praised for its laid-back, open-space culture.

Conversion 89

Conversion Hubspot Press Buzz 89

Convince & Convert

AUGUST 13, 2015

Creative content marketing creates buzz. This content generated a great deal of buzz, reaching 2.2 When analytics revealed that 16% of their website visitors were clicking the social content, FINIS realized that this form of on-demand social proof was just what they needed. Get Really, Really Creative Content.

Marketing Management 162

Marketing Management Content Marketing Marketing Automation Services Distribution 162

Tomorrow People

MARCH 13, 2018

As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. We appreciate it’s less fun than planning campaign concepts and writing marketing messages — but to get the most out of your agency relationship , make sure you’re up to snuff with the analytics.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools. HubSpot offers 4 questions to help you hone in on GTM: Product-Market Fit. If you’re looking for a CRM and marketing tool all-in-one, HubSpot is ideal.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hubspot

SEPTEMBER 7, 2011

Two weeks ago, HubSpot hosted the world’s biggest webinar , which attracted over 30,000 registrants and close to 11,000 attendees. The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Hashtracking.com allowed HubSpot to follow the effect of conversations surrounding the event.

Buzz 28

Buzz Twitter Event Marketing Generation 28

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. Access to these AI-powered smart analytics allows marketers to craft targeted and personalized campaigns that truly speak to consumers and reach them via the channels they use. Todd Grossman , Talkwalker CEO, Americas.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

KoMarketing Associates

APRIL 7, 2021

And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Hubspot

JANUARY 27, 2020

To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. According to a 2018 poll conducted by HubSpot via Lucid Software, 52% of consumers say they've used a voice assistant solely on their phone.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Hubspot

APRIL 25, 2023

Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Pricing: Free, with premium HubSpot features available Best for: Companies looking for a full-service AI platform for sales emails. ChatSpot is HubSpot's answer to automated customer messaging.

Tools 74

Tools Lead Ranking Template Outreach 74

B2B Marketing Directions

APRIL 16, 2023

More importantly, the buzz surrounding ChatGPT has ignited an arms race among tech companies to develop and roll out new or enhanced applications enabled by artificial intelligence. Google, Salesforce, Hubspot, and a host of other firms have also recently announced new or enhanced applications featuring generative AI capabilities.

Marketing AI 40

Marketing AI Marketing Automation Services Statistics Paid Search Agency 40

KoMarketing Associates

SEPTEMBER 14, 2015

– Dharmesh Shah (Founder / CTO of HubSpot). HubSpot 's @Dharmesh : "Market Unto Others As You Would Have Them Market Unto You." Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more. " #Inbound15 pic.twitter.com/hauAvPxSLd.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

KoMarketing Associates

AUGUST 19, 2013

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Add Michael: https://plus.google.com/110241925170552838764. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Hubspot

APRIL 2, 2021

It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. The answer is media buyers. Adobe Advertising Cloud.

Buy 88

Buy Work Management Cost Per Thousand Marketing AI 88

SnapApp

SEPTEMBER 9, 2016

Reaching new markets, building buzz, promoting new offerings, and initiating and nurturing customer relationships are just a few of the activities that demand-gen marketing takes the lead on. Demand Gen Skill to Master #1: Google Analytics. Only 21% of marketers are using analytics to measure marketing ROI for marketing engagement.

Demand 48

Demand Marketing Budget Budget Programs Marketing Analytics Tools 48

Hubspot

JUNE 26, 2020

Within the Studio, you'll find a Channel Dashboard, Analytics, Insights, Comment Filters and other tools that can inform your strategy. It also will inform you of trends, news, and comments that are buzzing on the YouTube platform. Channel Analytics. Channel Dashboard. Channel-specific views and subscribers.

Youtube 101

Youtube Features Keywords Click Rate 101

Webbiquity

MAY 31, 2016

Sample review: “Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics.” Sample review: “Popurls is a dashboard for the latest Web buzz. Track consumer and audience intelligence. ” — Online Marketing Institute. 6) Wunderlist.

Tools 100

Tools Best Practices Enterprise Management PR 100

Hubspot

FEBRUARY 24, 2020

As with any major shift involving privacy, data, and advertising, business experts and publications have been frantically buzzing about how this will change the way we do business online. On the other hand, if you're a marketer running a website on a CMS, you'll have access to analytics dashboards that track first-party cookie data.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Martech

APRIL 27, 2022

Data and analytics take the guesswork out of marketing. Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments. Businesses use marketing analytics tools to facilitate the collection, modeling, analysis, and visualization of marketing data.

Marketing Attribution 128

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 128

Webbiquity

OCTOBER 18, 2010

Google Analytics ) to the lesser-known (e.g., 4 Business Blogging Best Practices by HubSpot Blog. Post on Google Buzz. Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Share this on Bebo. Share this on Mixx.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Launch Marketing

AUGUST 14, 2019

Growth marketers should feel completely comfortable working with marketing tools like Google Analytics, HubSpot, Bizible or any of the popular platforms that collect and help analyze marketing data. While growth hacking is also a topic that’s been buzzing, many don’t realize that growth hacking and growth marketing are not synonymous.

Growth Marketing 67

Growth Marketing Paid Search Agency B2B Marketing Companies 67

Hubspot

OCTOBER 3, 2011

Facebook also announced that all the existing and new metrics available in Facebook Insights will now also be available through the Facebook Insights API, which is available to the analytics developer community. Connect with HubSpot : Marketing Takeaways. What do you think of Facebook's new announcements?

Buzz 28

Buzz Facebook Features Ads 28

Biznology

JUNE 25, 2014

However, despite all the buzz about this topic, it’s still important to keep basic principles and good sense in mind when crafting your content marketing strategy. Have you invested seemingly endless hours poring over website analytics, while forgetting to check in on what your audience is actually saying about your webpage?

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Hubspot

JUNE 1, 2021

Use Google My Business and Google Analytics. Owners can also use the service in collaboration with Google Analytics to track data and see where people are accessing content. For instance, Mwangi says that Google Analytics has helped her learn that people come to her website based on the content she posts on her Instagram Stories.

Marketing Strategy 94

Marketing Strategy Marketing & Strategy Work Management Effectiveness 94

Hubspot

OCTOBER 23, 2018

In partnership with the World Bee Project , an organization dedicated to the preservation of bees and pollination ecosystems, Oracle Analytics created a VR experience to help users understand seasonal bee behavior. Buzzing around with the "Nature of Data" VR experience at Oracle OpenWorld. The "Nature of Data". Oracle_Barry).

Barriers 68

Barriers Analytics Buzz Advertising Agencies 68

Hubspot

NOVEMBER 11, 2020

Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. Blog Analytics Metrics and Insights. Below are blog analytics tools that can help you gather and analyze blog data. Google Analytics. Google Analytics can help you understand: Audience - Who came to your site?

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

SnapApp

JANUARY 10, 2012

Google did one thing right from the start: The company managed to create a tremendous amount of buzz and anticipation prior to the official launch, even restricting initial access to a small group of beta testers by invitation only. Awesome analytics. Custom code to integrate websites into analytics. More control.

Facebook 48

Facebook Google Ideal Customer Profiles Social Networks 48

Metadata

SEPTEMBER 1, 2022

According to HubSpot , customer marketing is the art of marketing to your existing customers (rather than to new potential customers). Your B2B demand generation strategy should be in place by the time you get to launch, if not before — and you can use the buzz surrounding your product launch to build demand in anticipation of the launch.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Hubspot

MARCH 17, 2011

Yes, I work at HubSpot, and yes, we educate our customers and community about how wonderful social media is and how you're missing out if you're not using it. Buzz (Mentions) : More mentions means more people talking about you means more awareness of your company and product among a greater audience. Leads: HubSpot. Next Steps.

Social Media 28

Social Media Social Marketing Paid Search Agency Planning 28

Hubspot

AUGUST 16, 2018

Using Google Analytics conversion paths to find their route to purchase. Agility PR Solution s : Provides powerful yet easy-to-use media database, monitoring, and analytics solutions to help identify and connect with influencers, capture coverage, and measure impact. It’s fantastic for in-house teams who’re doing their own PR.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Hubspot

MAY 24, 2017

It's a win-win situation, as brands greatly benefit from the buzz. For instance, some have extensive communications, search and analytics functions. 80% of brands say that their community building efforts have resulted in increased traffic ( HubSpot ). For the users, they create UGC to express themselves and gain recognition.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Hubspot

SEPTEMBER 13, 2012

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. At least, that's how a lot of marketers feel.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

LeadSquared

OCTOBER 6, 2016

Better for you if the blogs have anchor text CTAs like the HubSpot blogs we see posted on their page. Go a step further and optimise your blogs based on HubSpot’s Inbound guidelines before posting them on Facebook to add fuel to your organic lead generation engine.

Facebook 52

Facebook Paid Search Agency Ads Generation 52

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX! Don’t miss out!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX! Don’t miss out!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Hubspot

AUGUST 1, 2011

Also, use behavioral analytics to get the right info to the right contact at the time of need. Download the free ebook to energize your lead generation efforts and build more buzz around your business. Connect with HubSpot : Communicate with respect and humanity. Don't send your contacts information they don't want.)

Top of Funnel 28

Top of Funnel Buzz Marketing Funnels Contact Marketing 28