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How to plan the digital engagement of your content marketing strategy

Tomorrow People

Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Use more storytelling.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. That's why media planning is such an important step, as it helps you get the most out of your ads.

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5 Skills Every Demand Gen Marketer Should Master

SnapApp

With strong demand-gen leadership, many other marketing specialties can thrive. Reaching new markets, building buzz, promoting new offerings, and initiating and nurturing customer relationships are just a few of the activities that demand-gen marketing takes the lead on. Demand Gen Skill to Master #1: Google Analytics.

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Marketing analytics: What it is and why marketers should care

Martech

Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments. Data and analytics take the guesswork out of marketing. They help you get more value from your marketing budget (e.g., Key points covered include: What is marketing analytics?

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How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

Let's face it, most brands don't have the resources or expertise to compete with larger, more established companies with bigger marketing budgets. Different types of media can be utilized to improve your organization's value creation initiatives. It's a win-win situation, as brands greatly benefit from the buzz.

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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. They want to craft the marketing budget and put their dollars toward the activities that make the most difference to the bottom line. Blog Analytics Metrics and Insights. Why they matter. What metrics to measure.

Analytics 101