KoMarketing Associates

SEPTEMBER 14, 2015

What happens when more than 14,000 marketing and sales professionals come together under one roof? Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. and “ What can she teach us about B2B marketing? ”. That’s pretty amazing!

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Hubspot

FEBRUARY 24, 2020

What do marketers and Sesame Street monsters have in common? But the way we use cookies could change dramatically with Google's announcement that it will phase out the third-party cookie on Chrome browsers by 2022. In late 2019, Google Chrome made up more than 56% of the web browser market. They LOVE cookies.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Launch Marketing

AUGUST 14, 2019

“Growth marketing” sound enticing–who doesn’t want marketing that leads to growth? While growth marketing has gained a lot of recent attention, it can be hard to know the potential it has for your specific organization. The Makeup of Growth Marketing. Testing, failing and succeeding. Digging into data.

Growth Marketing 67

Growth Marketing Paid Search Agency B2B Marketing Companies 67

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. What is marketing analytics?

Marketing Attribution 131

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 131

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Google Display & Video 360. Inside the Google Marketing Platform, you'll find Display & Video 360.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

Webbiquity

OCTOBER 18, 2010

Google Analytics ) to the lesser-known (e.g., Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. 4 Business Blogging Best Practices by HubSpot Blog. Post on Google Buzz. Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Tweet This!

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. Blog Analytics Metrics and Insights. Why they matter.

Analytics 101

Analytics Click Rate Lead Ranking Lead Scoring 101

Hubspot

AUGUST 16, 2018

You likely already know that paying to promote your content is pretty standard in the marketing world. Influencer marketing. Public relations and inbound marketing are closely related and using them together drives the best results. Marketing and PR … they’re a perfect match! That’s no different when it comes to PR.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Hubspot

MARCH 17, 2011

With social media being the hottest topic on the marketing block these days, companies are finally jumping into this hugely valuable channel. Yes, I work at HubSpot, and yes, we educate our customers and community about how wonderful social media is and how you're missing out if you're not using it. Leads: HubSpot. Next Steps.

Social Media 28

Social Media Social Marketing Paid Search Agency Planning 28

LeadSquared

OCTOBER 6, 2016

10 new ways to generate Facebook leads: Based on Vaynerchuk’s expertise and our own experience in the industry, we have collated a list of ways in which marketers can generate Facebook leads without being repetitive and boring. Sometimes, nothing works as well as a direct marketing strategy. Add a track-able CTA on your Facebook page.

Facebook 52

Facebook Paid Search Agency Generation Ads 52

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools? Pricing Free.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Hubspot

JANUARY 12, 2012

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. We're going to focus on those companies who are big enough to warrant a dedicated marketing resource. Here's how: Talent.

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Work Management 28

ClickZ

NOVEMBER 20, 2019

New products are introduced in the market almost every day, but not much is heard of the majority after the initial buzz surrounding their launch. Marketing should be a part of the product prototyping and development stage and not an afterthought. It’s too early to classify a product as “good” when no one is buying it yet.

Marketing Analytics Tools 77

Marketing Analytics Tools Product Enterprise Management Startups 77

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Marketing Insider Group

APRIL 21, 2020

It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Coming up with these juicy blog topics can be a huge roadblock that prevents your content marketing taking off and delivering the returns you expect. What is Google Auto-Suggesting to Searchers? Auto-Generator Tools.

Resources 258

Resources Tips Lead Scoring Lead Ranking 258

Hubspot

FEBRUARY 14, 2012

This is a guest blog post written by Brian Honigman, the social media account manager at LunaMetrics. As a Google Analytics certified partner, LunaMetrics also specializes in social media, search engine optimization, and PPC. Conduct Market Research. You can follow him on Twitter as @Brian_Honigman or @LunaMetrics.

Social Media 28

Social Media Media Work Management Conference 28

Oktopost

JULY 13, 2023

Remember those long-gone days when marketing teams would be wrapping up a productive meeting – maybe checking their Blackberries for IMs or tapping a couple closing notes into their palm pilots – when the plucky new intern would say, ‘Hey, what about this social media stuff?’ You know, sites like Myspace.

Social Media 62

Social Media Marketing AI Work Management Tools 62

Outgrow

SEPTEMBER 23, 2020

The biggest challenge of being a content marketer is finding out what your audience likes. The word ‘keyword’ could be the holy grail marketers have been after, possibly since the 13th century. During this research process, you realize what your users are actually searching for and basically what’s available in the market.

Outgrow 72

Outgrow Content Keywords User-Generated Content 72

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Is Your Online Marketing Strategy All Tweet and No Meat?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Google Review Count: 345. Google Review Count: 188. Google Review Count: 181.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Hubspot

MARCH 29, 2011

But have you considered Google’s power apart from its function as a search engine? Google has many assets that businesses can overlook or forget about. But as a marketer, you cannot afford to make this mistake. That is why we created a comprehensive list of Google's properties that could be used for marketing: 1.

Budget Programs 28

Budget Programs Google Effectiveness Tools 28

Webbiquity

JANUARY 31, 2011

As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. 20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 8 Ways to Not Get ReTweeted by HubSpot Blog. 4 Rules for Marketing on Twitter by Practical eCommerce.

Twitter 100

Twitter Tools Tips Best Practices 100

Hubspot

SEPTEMBER 19, 2012

The concept of "agile" anything is kind of used as a business babble buzz word. It's really just a frame of mind anyone -- marketers included -- can adopt that makes them quicker to respond to things. See how that kind of mentality -- if everyone in your organization adopted it -- would make you a way more effective marketer?

Marketing Analytics Tools 28

Marketing Analytics Tools Work Management Marketing Management Landing Pages 28

Hinge Marketing

JULY 21, 2022

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. This comprehensive approach is called integrated marketing communications. What is integrated marketing communications?

Paid Content 95

Paid Content CMS Development Lead Ranking Work Management 95

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Google Analytics. Published by Hubspot, May 2010.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

ClearVoice

JULY 22, 2022

Email marketing is an integral part of any digital marketing strategy. It can help you generate heaps of engagements, leads, and sales without spending boatloads of cash. Sadly, not all email marketing campaigns are equal. What is an email marketing campaign? email marketing is projected to generate $12.33

Email Marketing 52

Email Marketing Campaigns Planning Marketing Analytics Tools 52

Hubspot

MAY 30, 2014

The Dropbox product created a heap of referral signups because people wanted to get more space. This created a lot of buzz around Evernote. Lesson: Exclusivity creates buzz. Content marketing accounted for over 70% of their daily signups. Leverage your customers for marketing real estate. 11) HubSpot. (A

Work Management 28

Work Management Brand Identity Branding Marketing Management 28

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing. Account Based Marketing. Video Marketing. Marketing Technology.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

OCTOBER 31, 2016

Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. If you’ve never used Google Trends, then you’re in for a treat. Alright, so what if you don’t have a lot of content to work with?

Viral Marketing 28

Viral Marketing Outreach Blogger Design 28

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Biznology

APRIL 21, 2014

71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Bit.ly : The dominant URL shortener also has analytics and tracking to show what where traffic is coming from and how many click and save messages. Klout : Is probably one of the most controversial social media analytics tools.

Social Media 80

Social Media Enterprise Management Media Budget Programs 80

Martech Advisor

JANUARY 21, 2020

Digital experience platforms are the latest buzz in the martech space. The convergence of omnichannel marketing and customer experience makes DXP a potent solution to deliver both. Similar to email marketing, you can schedule social media posts for newly published content. But what are they? Multiple User Roles.

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

Optinmonster

MARCH 5, 2020

Do you know the right content marketing tools to use to achieve success with your content marketing strategy ? According to the research , 32% of marketers rate their management of content creation as fair or poor, and only 8% think they’re doing an excellent job. Email Marketing Tools. Social Media Tools.

Marketing Automation Services 108

Marketing Automation Services Paid Content Budget Programs Work Management 108