Salesforce Marketing Cloud

MAY 17, 2023

Because ecommerce content marketing differentiates your brand, brings traffic to your digital storefront, and drives engagement on every channel. Cool, but are they buying? Here are some of the most common metrics that ecommerce content marketers track, all available for free in Google Analytics. Traffic source.

eCommerce 52

eCommerce Buy Marketing Budget CTR 52

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . Or they target broad, high intent keywords like “buy <main keyword.>” If you’re hoping to drive traffic to a lead magnet or webinar, choose the traffic option. Booking a demo.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Marketing Insider Group

DECEMBER 18, 2023

Its analytics also allows real-time monitoring of time spent with your brand’s content. Targeting a Specific Audience: Nativo Image Source: Nativo Nativo is an alternative native advertising solution to Sharethrough, but doesn’t work with as many premium brands and works primarily through agencies. Why Nativo?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Navigate the Channel

JANUARY 10, 2024

Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback. Traffic This KPI measures the number of visitors to your website or the specific content piece. No deep dive. No second page.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. The first page of Google search results gets 90% of the traffic. Google Analytics offers a myriad of insights into your existing audience. Users looking to buy products or services. Algorithms.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Unbounce

FEBRUARY 23, 2022

When you’re looking for a product to buy, what’s the first thing you do? These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other helpful information—all the stuff you want to know before you buy. You Google it. Pretty nifty, huh?

Ads 115

Ads Optimization Product Mobile Advertising 115

ClearVoice

MARCH 26, 2024

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. Without a content marketing strategy , it’s impossible to follow the tenets of the discipline and expect to drive traffic and convert leads. Image: ANA.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Kevin Indig

JULY 3, 2023

GA4 has rolled out, and Google officially retired Universal Analytics - holy smokes! Not getting buy-in and funding from leadership is a guaranteed fail state for SEO - and any other marketing discipline. Funding and buy-in from leadership are critical because most impactful activities are not free. Because how could you?

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Sprout Social

SEPTEMBER 13, 2022

After all, half of TikTok users buy from brands they see on the platform. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Analyze data and metrics from all your social accounts and your posts’ impact on traffic to your website. TikTok analytics tools. Sprout Social.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

seo.co

JUNE 7, 2021

Many digital marketers struggle to boost traffic to their sites, and there are many ways to get that done. Getting organic traffic hinges on understanding the terms that your prospects and customers use to search. It also pays to look at your site analytics to find where the visitors are coming to your site.

Organic Leads 100

Organic Leads Lead Ranking Lead Generation Lead Scoring 100

Envy

FEBRUARY 13, 2021

When customers cancel subscriptions or stop buying from your company, they've churned. Generally, the Chief Information Security Officer makes the decision about buying new tech or software to use, so if you're a B2B marketing agency, they are good people to get to know. CTAs should be loud and clear, to tell visitors what to do next.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Launch Marketing

JANUARY 27, 2021

It’s important to frequently assess your analytics to make sure the campaign is on track and make ongoing changes to improve performance. Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. What was the CTR? Download the Next-Level Marketing eBook!

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

KoMarketing Associates

APRIL 18, 2017

Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. Percentage of blog traffic from organic search.

B2B 121

B2B Top of Funnel Keywords CTR 121

SmartBug Media

MAY 19, 2022

Like buying or selling a home, there are certain things both parties take into consideration before making—or accepting—an offer. Gather Analytics. Presenting the perfect marketing analytics stack to a prospective buyer will increase the likelihood of closing the deal, and at a much higher rate. Is the foundation solid?

Ad brokers 52

Ad brokers SMS Business Transparency 52

seo.co

SEPTEMBER 13, 2021

However, the best marketing experts run SEO and PPC together and combine their results with driving more traffic and conversions for their brand. PPC generally involves number-crunching and analytics, while SEO is more geared towards subjective content, especially for on-page SEO. Running SEO and PPC Together.

Paid Content 121

Paid Content Organization Campaigns PPC 121

seo.co

JULY 26, 2023

You can increase your click through rate (CTR) by leveraging Schema markup. Four free SEO tools you’ll need to use are Google Analytics , Google Search Console , Bing Webmaster Tools and Google Keyword Planner. Tracking your search data will give you a heads up about traffic drops and other issues so you can address them immediately.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Convert

AUGUST 20, 2020

They report that: “87% of consumers say it’s important to buy from a brand or retailer that “understands the real me.” Benefit #2: Higher CTR of Ads and Content. If you know how an audience engaged with content in the past, you can replicate these patterns for higher CTR. Benefit #3: Higher Conversion Rates.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Martech Advisor

NOVEMBER 22, 2019

Driving traffic to the website is a straightforward process, although not easy. Step 1: Identify Website Traffic Drivers. Unless people are aware of your brand, they’ll mostly land on your website via search engine queries, social media updates, paid ads, third-party website backlinks among other traffic sources.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

Hubspot

NOVEMBER 24, 2017

We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. You'll need access to Google Analytics and SEMrush to follow these steps. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it.

Lead Ranking 78

Lead Ranking Lead Scoring CTR SEO 78

BenchmarkONE

FEBRUARY 28, 2019

Generating Traffic is Simple. Paid search advertising is a very attractive option for marketers because of conversion tracking and detailed data analytics. And, on the flip side, if you don’t compete for those top spots, you’ll have a much slimmer chance of converting any paid search traffic. Metrics are Easy to Track.

Display 76

Display Cost Per Click Ads Campaigns 76

Moz

MAY 17, 2020

During the last few months we have seen more desktop traffic, but in general users are moving to mobile. These are the typical estimations coming from CTR benchmark studies. But in reality, for competitive queries, the right CTR will be much lower, which means that you could be basing your business case on the wrong numbers.

Case Studies 73

Case Studies Case Study Studies SEO 73

Convert

APRIL 12, 2021

Better still, we’ll help you go from data anxious and not wanting to check your analytics, to being confident in sharing your results with your peers. It’s about buying data. The sheer scale of just a 1% lift can be a huge impact on your business, both now and with all future traffic. How do you know when to end a test?

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Common tool used: Google Analytics . . . #2: Top level traffic, before and after. These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Directive Agency

JULY 31, 2023

Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. Similar to the very popular Spotify Wrap, it’s instead a round-up of the user’s LinkedIn analytics. Shield is a great example of this.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Moz

JUNE 10, 2020

It’s not as simple as, “Which one gets more organic traffic?” Therefore, you have to create a projection of organic traffic for each variation based on the pages that exist within it, and then compare the actual data to your projections. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console).

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

It’s not as simple as, “Which one gets more organic traffic?” Therefore, you have to create a projection of organic traffic for each variation based on the pages that exist within it, and then compare the actual data to your projections. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console).

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Envy

SEPTEMBER 11, 2019

You also need to intersect the persona with the stage of their buying journey. Committing to the persona plus buying stage nexus is essential for offering attractive content that will generate leads in your marketing campaign. Because these aren't grouped in the known advertising space, they often have higher CTR rates than ads.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

KoMarketing Associates

FEBRUARY 18, 2016

In other words, are they visiting for the first time (which would mean they are new to your business and probably don’t know much about it) or have they been there before (meaning they’re likely familiar with your business and may be more ready to buy)?

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

Huptech Web

SEPTEMBER 23, 2022

Utilizing Analytics. Optimization of a PPC campaign revolves around targeting relevant keywords for bids, increasing click-through rates (CTR) while minimizing costs, improving conversion rates, and maximizing returns on investment (ROI). Utilizing Analytics. Analytics plays a major role while optimizing a campaign.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Factor in that 26% of social media users say they’re inclined to buy brands they see advertised , and the value of making sure they’re seeing your brand (instead of your competitor) cannot be overstated. High click-through rates (CTR) : With a CTR of.88%

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ). 2) Why is SEO Important.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Valasys

AUGUST 14, 2020

The engagement metrics such as the Click-Through Rate (CTR) and Cost-per-Click (CPC) and the conversion metrics such as Visit Conversion Rate and Visitor Conversion Rate are the ones that can be directly aligned with your business bottom-line goals, and reflect on the true value. alt – Employ web analytics to boost your social content).

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Valasys

MAY 15, 2020

Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time. Read more on 5 Reasons to Use Emotional Analytics in B2B Marketing. Ways Video Content Boosts Organic SEO Rankings.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Outbrain

AUGUST 19, 2019

You can check metrics on Google Analytics and the social media reporting platforms of your choice on a regular basis. Gather Google Analytics data that show traffic sources and destination pages for all the URLs you want to track. If you aren’t, then your analytics aren’t going to show you the full picture.

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38