Lenny's Newsletter

AUGUST 29, 2023

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. data warehouse, GitLab) Type of business (e.g. Okay, now let’s help businesses provide benefits. Art by Natalie Harney.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Salesforce Marketing Cloud

NOVEMBER 29, 2023

This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Distributors buy directly from the businesses, then market and sell to customers in their operating regions. One way around this is to use product registration. Franchisees. Amplified reach.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Customer Experience Matrix

APRIL 24, 2015

Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data. So last November is spun off the data piece as Madison Logic Data,, keeping Madison Logic as the media business. Bombora’s core business is assembling data about B2B companies and individuals. Fair enough.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. Indirect business impact. The danger of email analytics. Direct business impact.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Hubspot

APRIL 13, 2021

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. Best webinar software for small businesses. Ability to add up to six co-presenters, making it easy to produce a collaborative and high-value presentation. Image source. WebinarGeek.

Webinar Metrics 90

Webinar Metrics Enterprise Management Budget Programs Work Management 90

Convince & Convert

MAY 7, 2013

Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.”

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. Make sure that your format and delivery invite conversation with co-hosts, panelists and attendees. Squeeze every ounce of knowledge out of your analytics. Analytics provide a roadmap to improvement. The title matters.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

sagefrog

FEBRUARY 7, 2024

As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. Businesses are leveraging AI to streamline operations, analyze data, and automate processes. However, in 2024, there’s a shift towards targeting the upper funnel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. In general, this means it’s supporting your marketing and business goals. e-books, our blog, webinars, co-registration opportunities, etc.).

Webinar Metrics 108

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 108

LeadSquared

JULY 20, 2022

The CRM has also played a critical role in our decision-making with its advanced reports and analytics.” . In addition to business incorporation, the firm offers accounting, feasibility studies, and software consulting services to several enterprises in private, government, and academic sectors. . Previous Next. Book a Demo.

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

Sprout Social

NOVEMBER 11, 2021

These principles inform how Sprout builds integrations to help our users work smarter, more efficiently and collaboratively across their business. Which integrations are right for my business? . Win new business by generating leads from social and capturing existing contacts’ social interactions. Lead management & CRM.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Vidyard

APRIL 10, 2019

From within the EveryoneSocial web and mobile apps reps can quickly select or record a Vidyard GoVideo, share it with prospects and connections, and get detailed analytics on who and what is driving results. Registration is free and available now. Reply.io : Use the Vidyard GoVideo and Reply.io

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

ClearVoice

FEBRUARY 4, 2020

Andy’s been offering digital marketing advice to well over a thousand businesses for 20+ years. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. A digital business card. Pause your advertising. What happened?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Martech

AUGUST 7, 2023

This involved information from external websites, registrations, player sheets, player reviews and more. Path-to-pro could be you become a doctor or a small business owner. Something we’re dealing with now with this Microsoft [AI-powered] Co-Pilot technology is having to sit down and say, ‘How far are we gonna push this?

Campaigns 94

Campaigns Co-Registration Marketing AI Cable 94

SocialPilot

JANUARY 31, 2024

Imagine the profit you can generate by combining these two different segments of businesses. Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Salesforce (#CNX23) Salesforce is a prominent name in the technology and B2B SaaS business world.

Case Study 88

Case Study Case Studies Work Management Studies 88

Vidyard

APRIL 10, 2019

From within the EveryoneSocial web and mobile apps reps can quickly select or record a Vidyard GoVideo, share it with prospects and connections, and get detailed analytics on who and what is driving results. Registration is free and available now. Reply.io : Use the Vidyard GoVideo and Reply.io

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

BDB

JANUARY 12, 2024

We all lead busy lives, so enabling remote access helps to promote participation– anybody can attend, wherever they live. Why not incorporate AI-powered recommendation engines, which can suggest relevant networking connections aligned to strategic business goals between sessions and exhibits?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Top Rank Marketing

AUGUST 14, 2023

Harvard Business School) Without question, B2B marketing is both art and science. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase. Check out the rates and registration info here. I really do hope to see you there!

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

ClickZ

NOVEMBER 6, 2020

Our latest Tech Talk features the Co-founder of Mopinion, Udesh Jadnanansing who shares insights into how the feedback process works and also how to take the necessary actions to provide meaningful change. Udesh Jadnanansing, Chief of Revenue and Growth, and the Co-founder of Mopinion talks about how you can improve your digital channels.

Enterprise Management 51

Enterprise Management Work Management Advertising Channels Marketing Management 51

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? Jody has served on the ABA Bank Marketing School Advisory Board since 2017 and has also served as Co-Chair for the ABA Bank Marketing Conference in 2020.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Content Marketing Institute

FEBRUARY 2, 2018

Is it great for business too?”. The simple answer is high-quality content serves both audience and business. To track these, we use a combination of Google Analytics and Looker (with the help of our data team). HANDPICKED RELATED CONTENT: 4 Google Analytics Reports Every Content Marketer Should Use. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Vidyard

APRIL 10, 2019

From within the EveryoneSocial web and mobile apps reps can quickly select or record a Vidyard GoVideo, share it with prospects and connections, and get detailed analytics on who and what is driving results. Registration is free and available now. Reply.io : Use the Vidyard GoVideo and Reply.io

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Clearly identify KPIs aligned with business mission.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

InsightSquared

MAY 6, 2019

Attendees can see how teams are leveraging InsightSquared’s sales and marketing analytics and helping them measure the SiriusDecisions Demand Unit Waterfall , enabling data-driven decisions around marketing-sales handoff, program ROI, and future spend. Registration is required at: [link]. Registration is not required.

Marketing Attribution 29

Marketing Attribution Demand Account Based Marketing Co-Registration 29

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Churn is inevitable in SaaS business, and as long as it’s within the 2-8% range , you don’t have to worry. Follow the tutorial on creating a user registration form to create a free trial signup form easily. Are you struggling to convert free users into paid ones?

Conversion Rate 84

Conversion Rate Conversion Examples Marketing Analytics Tools 84

Porch Group Media

OCTOBER 22, 2020

Transcript from our video discussion regarding the demise of the cookie with Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12’s President, Anders Ekman. Joining me to talk about this today is Dan Scudder, CEO of Highland Math and Todd Dziedzic, who is SVP of Digital and Analytics at V12.

Advertising Agencies 52

Advertising Agencies Top of Funnel Paid Search Agency Privacy 52

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

SEPTEMBER 30, 2014

“We recognize the importance of non-profit organizations and the incredible impact they have on communities around the world,” said Michael Litt, CEO and Co-Founder of Vidyard. “With Vidyard, we have the tools and data we need to get the most out of our video content.

Marketing Automation Services 51

Marketing Automation Services Video Marketing Work Management Co-Registration 51

Vidyard

SEPTEMBER 30, 2014

We recognize the importance of non-profit organizations and the incredible impact they have on communities around the world,” said Michael Litt, CEO and Co-Founder of Vidyard. Increase their reach by easily publishing videos to their own website as well as YouTube, Facebook, Twitter and other social media channels.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Work Management Co-Registration 50

Marketing Insider Group

JUNE 9, 2010

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. The final component is installing proper measurement tools to track the success of your campaign.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Churn is inevitable in SaaS business, and as long as it’s within the 2-8% range , you don’t have to worry. Follow the tutorial on creating a user registration form to create a free trial signup form easily. Are you struggling to convert free users into paid ones?

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 138

Social Media ROI Media Correlation 138

LeanData

NOVEMBER 8, 2016

Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. When you look at these videos,” Birkett added, “you’re going to take away actionable ideas that can help your business.”. Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

Outbrain

JANUARY 27, 2019

One of my favorite activities is combining a great business trip with the opportunity to see real-life influencers in action, on stage! What’s more, it’s a chance to meet great people, plan co-marketing activities for our brand, and try out new tools and platforms. There’s an option for boot camp and workshop registration only.

Conference 40

Conference Paid Search Agency SEM Co-Registration 40

LeanData

NOVEMBER 8, 2016

Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. When you look at these videos,” Birkett added, “you’re going to take away actionable ideas that can help your business.”. Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40