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The 10 Best Webinar and Webcasting Tools

Webbiquity

Email will likely be your primary medium for driving registrations. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics.

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The Race to a Cookieless Future

Opt Intelligence

The biggest benefit of third-party cookies is tracking, AKA, analytics. But if you’ve got a large database of your own (see above) you can run robust analytics and learn a lot about your customers and potential customers yourself. Build a Co-Registration Strategy. Analyze Your Own Data.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. The following are some important data to make available to your event partners during or after your event: Access to Live Event Analytics. Registration/Ticket Sales.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Event Registration, Marketing, and Promotion. Event Registration, Marketing, and Promotion. To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. Those topics are outlined below: Task Organization and Prioritization. Event Budget Management.

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How to Use Your Analytics for Smarter Content Decisions

Content Marketing Institute

Look at how your analytics create a narrative over time, says @ahaval. I look at my search analytics report inside of Google Search Console to see what people are searching for to find my site (search impressions) and to land on my site (search clicks). Stephan Spencer , co-author, The Art of SEO. CMWorld Click To Tweet.

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How to drive engaging brand experiences with co-innovation

Martech

But if brands want to have better things — like increased engagement — marketers would be wise to adopt what’s called ‘co-innovation.’ Mankowski invited marketers to focus on three core components to help drive engaging brand experiences through co-innovation. It’s about being collaborative,” Mankowski said.

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. Finally, since you are hosting a virtual event, let your packages include access to event analytics. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows.

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