Vidyard

NOVEMBER 11, 2020

Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. For example, you may find that holding a whiteboard with your prospect’s name on it increases meeting bookings by 50 percent. Include their LinkedIn profile picture in your video in a creative way.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. LinkedIn: Simo Ahava (24.8K followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider.

Marketing Analytics Tools 93

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 93

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Martech

JANUARY 4, 2024

She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. LinkedIn: Marsha Collier (12.8K LinkedIn: Amy Porterfield (28K followers) Instagram: AmyPorterfield (405K followers) YouTube: AmyPorterfield (28.7K In your inbox.

eCommerce 109

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 109

Martech

FEBRUARY 14, 2023

Zeeshan Usmani Zeeshan is director, data science and marketing analytics for WALEE and also serves as senior advisor artificial intelligence for CodeNinja Inc. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k

Advertising Agencies 108

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 108

Vision Edge Marketing

APRIL 19, 2022

As a result, for years, I’ve positioned myself in LinkedIn as a data-vangelist (DV). . It includes the ability to analyze data and derive insights from the analytics. I know first-hand, that the world needs, values, and rewards people – marketers and others – who can truly transform businesses and our lives with data.

Marketing AI 206

Marketing AI Work Management Marketing Management Paid Search Agency 206

Martech

OCTOBER 23, 2023

LinkedIn: Tim Crawford (5.9K LinkedIn: Shelly DeMotte Kramer (14.7K LinkedIn: Maribel Lopez (2.3K He’s the author of seven Amazon bestselling books about digital transformation, customer engagement and leadership. LinkedIn: Daniel Newman (27.7K LinkedIn: Ted Schadler (4.6K followers) Get MarTech!

Digital Transformation 114

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 114

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

JUNE 8, 2020

Q: You wrote the best-selling book “ Mean People Suck ” that details how empathy always defeats mean in any situation and can lead to bigger profits and a better experience for all involved. A: It is the most common question I get and in the book. A: So, you asked first about the first step and analytics is absolutely the last step.

Thought Leadership 244

Thought Leadership Content Marketing Work Management Marketing Management 244

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. If you sell to other businesses, advertise online through Facebook and LinkedIn. On LinkedIn, target people by job title, function, or industry. Don’t get too broad with your focus. Image Source 7.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Martech

JULY 19, 2023

Payments and Subscriptions releases Better understand customer conversion and engagement to get a more complete view of the buyer’s journey now that Google Analytics accounts show data from the HubSpot payments checkout page. Content Assistance has been available for social media since May.

Data Hygiene 89

Data Hygiene Privacy Landing Pages CAN-SPAM 89

ClearVoice

APRIL 30, 2020

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. It’s time to make the most of yours — have a look at the LinkedIn summary examples and expert advice below to find out how. Figure out why you’re on LinkedIn: What are you trying to accomplish?

Linkedin 102

Linkedin Work Management Enterprise Management Ideal Customer Profiles 102

Vidyard

FEBRUARY 2, 2021

Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. For example, you may find that holding a whiteboard with your prospect’s name on it increases meeting bookings by 50 percent. Include their LinkedIn profile picture in your video in a creative way.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Thinkers360

MARCH 31, 2024

Thinkers360 In-Depth Profile & Portfolio: Gijs van Wulfen Social Media: LinkedIn | X | Instagram Books: The Innovation Maze , The Innovation Expedition , Inspiration for Innovation: 101 Lessons for Innovators. His book, ‘The Innovation Maze’ , was crowned recently as Management Book of the Year 2017 in The Netherlands.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Opt-in 52

Vidyard

NOVEMBER 11, 2020

Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. For example, you may find that holding a whiteboard with your prospect’s name on it increases meeting bookings by 50 percent. Include their LinkedIn profile picture in your video in a creative way.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Heinz Marketing

MAY 26, 2021

While there are probably some tools and techniques you already use in your free time, here are five additional resources that can help contribute to professional development: LinkedIn Learning. Probably one of the most popular and well known tools for growth is LinkedIn Learning.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Crimson Marketing

AUGUST 6, 2015

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.” So what separates the ‘movers’ from the ‘shakers’?

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Marketing Insider Group

APRIL 12, 2021

The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. Set up a quick consultation , and I’ll send you a free PDF version of my books. Image: CMI.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Marketing Insider Group

MAY 16, 2023

Although he didn’t write a book titled “The Empathy Imperative” – Chat-GPT you are such a pretty little liar.) Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”. Optimize landing pages for SEO, include CTAs, and track analytics to identify areas of improvement.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Webbiquity

NOVEMBER 16, 2021

And though it can work for companies of any size, Sparrow has been embraced primarily in smaller companies and agencies to date, rather than large enterprises which may employ business analysts and use sophisticated analytics platforms. Probably work on… I’ve been reading a book recently about blog content and SEO.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

InsightSquared

FEBRUARY 20, 2020

Learn top sales ops best practices directly from LinkedIn in this video , “How LinkedIn Does Sales Ops Differently.”. According to LinkedIn, 30% of its North America bookings came from warm introductions. . This means a well-nurtured relationship from LinkedIn can open the door to more than one organization.

Top of Funnel 156

Top of Funnel Tools Cold Calling Linkedin 156

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

MARCH 29, 2021

Social media analytics can provide deep insights into online behavior. For instance, if you were strictly a B2C company and have opened up a new B2B market, you should brush up on LinkedIn content best practices since your business executive prospects will probably look for LinkedIn posts.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Thinkers360

MARCH 15, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 61

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards. In Google Analytics, you’ll find the data under “Users” on the Analytics home dashboard.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Martech

DECEMBER 15, 2023

Scheduling pages allow additional guests in meetings (beta) All necessary meeting attendees can now quickly receive a calendar invitation by prompting your customers or prospects to include up to 10 additional attendees when booking time on a scheduling page calendar (also known as a meeting link). You can watch a demo here.

Top of Funnel 108

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 108

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Oktopost

AUGUST 12, 2021

Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. His book ‘The Creative Curve’, came out in June 2018 from Currency, a division of Penguin Random House. Catch all episodes here. Meet Allen Gannett. and Forbes.

B2B Thought Leadership 118

B2B Thought Leadership Transparency Thought Leadership Click Rate 118

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Vidyard

DECEMBER 10, 2020

Watch the LinkedIn Live Event LIVE STREAM playback now! Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

The Forward Observer

FEBRUARY 9, 2024

The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel About the Book In his bestselling first book, Eric Siegel explained how machine learning works. Beyond detailing the practice, this book also upskills business professionals—painlessly. The greatest tool is the hardest to use.

Click Rate 339

Click Rate Case Studies Paid Search Agency Amazon 339

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

SocialPilot

DECEMBER 6, 2023

When someone looks you up on Twitter, they should see insightful questions, on Linkedin find impressive articles and displays of your work and not find anything damaging on Facebook. You can use a Facebook analytics tool to see what’s working for you. I recently started to see someone pop up on my LinkedIn feed a lot.

Personalization 89

Personalization Brand Identity Branding Tips 89

Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Onalytica B2B

APRIL 5, 2018

He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. Almost immediately I realized that I needed to understand search and analytics or we’d never get results for our clients. At the time, there weren’t many classes or conferences or books. Tom Bowen (Analytics).

Social Media 180

Social Media Network Marketing Conference Work Management 180

Thinkers360

MARCH 8, 2024

Her book, The Knowledge Management Memory Jogger, was published in February 2023. Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52