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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. It does have to be a power user of your system or someone supporting the group utilizing the software. That’s great and exciting.

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Competitive Analysis is Customer Analysis

Brandwatch Marketing

Social media analysis showed that, though the conversation about iced green tea was dominated by Panera and Starbucks, customers of neither were talking about a mango flavor. On the other hand, the lock-in some customers feel to some carriers means that they are constantly infuriated by the service, and are willing to tell everyone about it.

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PPC Management Software for Law Firms

DAGMAR Marketing

How Law Firms Can Benefit from PPC Management Software. However, PPC management software isn’t necessary for every law firm, and you won’t see the full benefit of these tools unless you’re looking at more than clicks and the overall return on your PPC investment. But, PPC management can be a daunting task if you’re new to PPC.

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5 Key Technologies That Are Boosting Small Business Success

Aberdeen

Watch the video with Aberdeen’s Principal Managing Director Mike Lock walking through these findings. Financial Planning and Analysis for Operations and Software Solutions Financial planning and analysis tools are the top technology for operations and software solutions.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going.

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Why we care about B2C marketing: A guide for marketers

Martech

B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses. Whereas, B2C transactions are often instantaneous or close to it.

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The average enterprise uses 91 marketing cloud services

chiefmartech

In retrospect, my post from three years ago hypothesizing that marketers regularly use over 100 software programs — even if they don’t consciously identify them all — seems like it has now been confirmed with empirical data. The big revelation: the average enterprise uses 91 marketing cloud services. A few points worth making: 1.