LeadsRX

NOVEMBER 30, 2021

LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events. Portland, Ore.,

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

JULY 31, 2014

One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Follower Wonk for network analysis.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. Twitter’s newly launched #ExtremeWeather project breaks down these findings, with data informed by Sprout Social.

Twitter 103

Twitter Communities Viral Marketing Analysis 103

Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. Cross-Promotion: Utilize social media to enhance and promote other marketing initiatives, such as email campaigns or events.

Social Networks 167

Social Networks Business Work Management Social Media 167

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Data-Led Analysis. The concept of your employees being influencers may sound odd to some. Description. Networkers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) X/Twitter: @simoahava ( 24.7K followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 92

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 92

Top Rank Marketing

SEPTEMBER 20, 2023

For the past 15 years top marketers from the world over have gathered for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded networking and learning. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C.

B2B Marketing 137

B2B Marketing Enterprise Management Content Marketing VALS 137

Webbiquity

MAY 16, 2023

Yes Yes No (planned) Historical Import from UGA Yes Yes Yes Yes Setup one line of embed code per event to track unknown two lines of embed code one line of embed code Visitor Tracking Yes unknown No No Traffic by source Yes Yes Yes Yes Traffic by channel (search, social, paid, email, etc.) Your Thoughts? And many thanks in advance!

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

nDash

AUGUST 6, 2019

In case you didn’t read 19 Content Marketing Conferences to Attend In 2019 and missed some of these events, we’ve compiled an updated list of upcoming fall 2019 and early 2020 conferences that you should check out! Google Ads / AdWords: Analysis, Creation and Conversion. Let us know on Twitter ! Pro Link Building.

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

illumin

APRIL 18, 2024

Effective marketing requires the collection and analysis of user data across digital platforms. By letting users determine which data they are willing to share, marketers ensure that in the event of a breach they have limited their liability. Data privacy is critical to successful marketing.

Privacy 108

Privacy Transparency Privacy Protection Ethics 108

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Semantic classification further ensures there are no duplicates.

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Zoominfo

FEBRUARY 22, 2021

Gary got his start by building one of the first ecommerce wine sites, WineLibrary, but has since made himself a household name by becoming a serial entrepreneur and early investor in companies like Twitter, Tumblr and Venmo. Though her book is a great introduction to her sales philosophy, it can’t hurt to follow her on Twitter as well.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. For folks who weren’t able to attend yesterday’s shindig in person or via live-stream, here’s a robust rundown of the day’s events. (We’ll 6sense on Twitter. The Revolution Is Now.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Marketing AI 98

Marketing AI Ideal Customer Profiles Allocation Analysis 98

Sprout Social

APRIL 16, 2024

It’s only natural that it might cause some analysis paralysis. These pre-built templates provide tips and examples for our five most popular Listening use cases: industry insights, competitive analysis, campaign analysis, event monitoring and of course, brand health.

Keywords 94

Keywords Template Analysis Barriers 94

Martech

MARCH 15, 2023

AI Sense monitors social media, blogs, reviews, podcasts and more, to detect key events about any brand or topic. This saves hours of analysis and allows our clients to react much faster by having an instant brief on the situation.” What it does. The new product combines Digimind’s AI Sense with OpenAI’s ChatGPT. Why we care.

Marketing AI 83

Marketing AI Social Media Product Media 83

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Twitter Brand Surveys. — Brooke V.

Customer Surveys 88

Customer Surveys Brand Identity Branding Paid Search Agency 88

Onalytica B2B

JULY 17, 2018

Key Topics: Power BI, SQL Server Reporting Services, Analysis Services. Having worked with Microsoft Business Intelligence products since 2005, he mainly focuses on Power BI and Analysis Services now. I also had exposure to SharePoint and Analysis Services, which included Power Pivot. I pay the most attention to Twitter.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Convince & Convert

AUGUST 18, 2015

We also meet potential sponsors at events where I am speaking like Content Marketing World , Social Fresh and beyond. Affinio collects and organizes insanely detailed information about your Twitter, Instagram, and Pinterest followers, giving you all-new insight into who these people are, and what they consume online.

Paid Content 142

Paid Content Paid Search Agency Analysis Domain 142

Marketing Insider Group

NOVEMBER 23, 2023

Follow Whole Foods on Twitter for a constant stream of ideas and recipes. This is where you should hear about social media strategies (linked to the buyer persona’s habits and usage), marketing automation workflows, email newsletters, guest posting, speaking events, etc. Read the QuickBooks blog.

Content Marketing 208

Content Marketing Work Management Paid Search Agency Marketing Management 208

Parse.ly

OCTOBER 18, 2023

Our 2016 data analysis showed, however, that if you use Facebook news feeds alone to judge what types of news people consume, you’ll end up with a distorted picture. When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Be sure to post event updates and ask followers to join in.

Webinar Metrics 98

Webinar Metrics Tips Marketing AI Social Media 98

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. highlight to tweet). Analyzing #FIFAWWC Mentions.

Social Media 154

Social Media Analytics Campaigns Media 154

chiefmartech

DECEMBER 6, 2022

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. I also want to thank Goldcast for being our virtual event platform sponsor. An opportunity for disruption?

Work Management 93

Work Management Marketing Management Startups Classified Ads 93

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Hinge Marketing

FEBRUARY 27, 2020

Tweets — I love Twitter because it forces marketers to refine messages and get their point across in 280 characters. Pulse articles can be used to post opinions or analysis of key research findings. Live Events. Print copies of your research report, spiral bind it together, and hand them out to target accounts at live events.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Sprout Social

OCTOBER 4, 2021

You could say that (in general) Twitter is more focused on pithy, short-form comments or conversations with a real-time cadence, while LinkedIn is focused on quality, long-form content targeted to a business-minded audience. Sprout’s tagging feature makes this type of analysis easy. Assess performance by network.

Advertising Agencies 118

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 118

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. This is especially important for brands with multiple events or locations. You can even compare themes against each other.

Social Media 114

Social Media Examples Work Management Media 114

Bannerflow

MARCH 11, 2022

Virtual events. Virtual Events. A study by Bizzabo found a 34% increase in virtual event attendance in 2021 and a more than 250% increase in live-streaming attendance. People appreciate and enjoy the opportunity to attend events that may be impossible to access in person. Content is still king. Social media content.

Trends 111

Trends Planning Work Management Marketing Management 111

Hinge Marketing

DECEMBER 16, 2020

Moreover, you can start using the research right away — there is no waiting for results and analysis. You used to be able to gain trust by speaking to people in person at conferences or events. Both organizations will promote the event and you will get a list of registrants and attendees – new names to add to your database.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Biznology

JUNE 8, 2017

I’ve been having an ongoing discussion with Kristina on Twitter , and I think we made a breakthrough together. Search query analysis is a representative sample of audience intent. In our analysis, 95 percent of search demand is unbranded. The vast majority of queries are unbranded.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? Here is the reality: the amount of analysis and research that you can do depends on your budget. Your budget will dictate your analysis and research efforts. I am ready!

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Sword and the Script | B2B

MARCH 23, 2021

Last year, 65% of Google searches did not result in a click, according to an analysis of data more than five trillion searches. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”. It’s 100% bad news for digital marketing.

Ad Building 82

Ad Building Brand Identity Branding CMO 82

Sprout Social

MARCH 9, 2023

host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. Here's a version that's Twitter-friendly. Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips.

Public Relations 107

Public Relations PR Thought Leadership Advertising Agencies 107

Top Rank Marketing

AUGUST 11, 2023

Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 94

Buying Cycle B2B Marketing Demand Generation Agencies Studies 94

PureB2B

APRIL 29, 2022

Given its ubiquity in both our personal and professional lives, it’s easy to fall into a rhythm with social media, taking a “set it and forget it” attitude and only changing tack when reacting to current events, declining metrics, or requests from colleagues. Conducting Social Sentiment Analysis. What is Predictive Analytics?

Social Media 62

Social Media Media Ideal Customer Profiles Forecasting 62