Salesforce Marketing Cloud

JUNE 12, 2023

AI is the future of work A new Salesforce study on digital skills in the workplace concluded, “The path forward is upskilling. Natural Language Processing Basics : Learn the basics of Natural Language Processing (NLP), from tokenization to sentiment analysis. AI isn’t for someone else. If you’re in business, AI is for you.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% To support the first study, HBR looked further into a new data set. Last, the authors correlate the results of the acquisition trend.

CMO 333

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 333

Vision Edge Marketing

NOVEMBER 2, 2021

In a different study, McKinsey found a strong correlation between innovation and performance. Capture and provide examples/case studies/testimonials of successful implementation especially by influential peers. This requires research and data analysis skills. Create safe and easy ways to trial/learn.

Peer-to-peer 176

Peer-to-peer Work Management Marketing Management Planning 176

Binary Demand

FEBRUARY 23, 2024

AI-enhanced insights for data-driven decisions “ Artificial Intelligence + Data Analytics = AI-Powered Insights ” The technology possesses the ability to discern patterns, trends, and correlations within data that might elude human observation, revealing invaluable insights that steer astute business deliberations.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Sprout Social

MARCH 19, 2024

The visualization helps strategists find hidden patterns, trends and correlations. Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. This empowers you to proactively tailor your offerings and marketing communication.

Marketing AI 117

Marketing AI Work Management Marketing Management Customer Satisfaction 117

SalesGrape

SEPTEMBER 14, 2023

This can be done through surveys, interviews with existing customers or prospects who didn’t convert, and analysis of competitor offerings. Create buyer personas: Based on the information gathered from your analysis and market research, create detailed buyer personas that represent different segments within your target audience.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Martech

APRIL 19, 2023

Decision intelligence (DI) is an evolving discipline that combines data, analysis, AI, automation, and experience to make better decisions. DI helps guide decision-makers with actionable insights using optimization, simulation, and decision-analysis techniques. In such cases, technology limitations may prevent a solution.

Allocation 120

Allocation Marketing Attribution Enterprise Management Marketing AI 120

Vision Edge Marketing

MARCH 17, 2020

The Corporate Data Literacy study found that “even companies that have data literate employees across every business unit are not likely to be turning data into useable information as effectively as they could.” Acquire and analyze the data necessary to construct a business case.

Enterprise Management 206

Enterprise Management Statistics Gartner Correlation 206

Heinz Marketing

OCTOBER 1, 2019

Thus, we started a multi-year study of productivity and accountability. Then we began the process to validate (or invalidate) what we were finding in the field with a global research study on productivity. In fact, each of the 9 Habits of Extreme Productivity positively correlate with happiness. But look at how much!

Product 92

Product Correlation Case Studies Advertising Benchmark 92

B2B Marketing Directions

AUGUST 1, 2021

In my experience, most unjustified conclusions arise from blurring the lines between correlation and causation. One of the fundamental principles of data analysis is that correlation does not establish causation. Note: To see this and other examples of nonsensical correlations, take a look at the Spurious Correlations website.)

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Zoominfo

FEBRUARY 7, 2023

For example, you export and analyze data on your best customers and notice a correlation between average deal size and lead source. Find case studies Perhaps you don’t have a ton of sales data at your disposal. Prioritize data collection and analysis Data is a key component of any successful sales strategy.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Ranking Lead Scoring 130

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Spiralytics

FEBRUARY 12, 2024

Proficiency with Ahrefs, SEMrush, Google Search Console, and Google Analytics is essential for competitor analysis, keyword research, and website metrics monitoring. Deep comprehension of content marketing SEO success directly correlates with content marketing, which involves producing valuable material that appeals to the target audience.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Convert

OCTOBER 2, 2024

In this article, I pull insights from 64 interviews in Convert’s ‘Think Like a CRO’ series with top experts in the field, paired with real-world case studies to show how these thinking tools can transform your approach to experimentation. The best optimizers also tap into real user feedback to get smarter with each iteration.

Lead Ranking 52

Lead Ranking Work Management Case Studies Case Study 52

Binary Demand

FEBRUARY 23, 2024

AI-enhanced insights for data-driven decisions “ Artificial Intelligence + Data Analytics = AI-Powered Insights ” The technology possesses the ability to discern patterns, trends, and correlations within data that might elude human observation, revealing invaluable insights that steer astute business deliberations.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SalesIntel

MARCH 14, 2024

Continuous Data Analysis: Regularly analyze integrated data sets to identify trends, patterns, and correlations that inform sales strategies and decision-making. Tools such as business intelligence software, data visualization platforms, and predictive analytics software can aid in data analysis.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. We also included examples from brands to inspire your strategy.

Public Relations 118

Public Relations PR Thought Leadership Advertising Agencies 118

nDash

SEPTEMBER 29, 2021

After creating that foundation, we’ve moved on to having nDash freelancers handle virtually all of our content needs from case studies and customer testimonials to blog posts, social media captions, and SEO. Gradient is a cybersecurity products and services company that visualizes an organization’s cybersecurity health.

Work Management 52

Work Management Marketing Management Paid Search Agency Deliverability 52

Tiecas

MAY 17, 2024

How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Engineers might need quick access to technical specifications, while plant managers and executives might prioritize case studies showcasing ROI.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

DAGMAR Marketing

DECEMBER 31, 2019

This was the culmination of a case study he did after offering to work pro-bono for a business with no internet presence whatsoever. Do you know of a business that could participate in this case study? Takeaways from the case study: Track from multiple zip codes/areas around the client’s city/location.

Lead Ranking 64

Lead Ranking Lead Scoring Peer-to-peer PPC 64

Martech Advisor

OCTOBER 18, 2019

As data is never in a ready state for analysis, data scientists spend a lot of time collecting, cleaning, and munging data, essentially transforming and mapping data from one raw data format into another, with the intent of making it more appropriate and valuable for a variety of downstream purposes, such as analytics.

Marketing AI 52

Marketing AI Work Management Marketing Management Correlation 52

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. The tests were run on desktop, although in the future we have plans to expand the study on mobile. Eye tracking Facial expression analysis Galvanic skin response (GSR).

SERP 66

SERP Google Purchase Intent PPC 66

Hinge Marketing

JANUARY 30, 2017

We’re pleased to announce the release of our 2017 High-Growth Study. This annual study is part of our commitment to the ongoing study of the world’s fastest growing and most profitable professional services firms. This year’s study does not disappoint. The report explores why this is the case. At a Glance.

Peer-to-peer 48

Peer-to-peer Research Case Studies Buyer Personas 48

The ABM Agency

MAY 26, 2023

Using Data Analysis for Account Selection Data analysis plays a crucial role in selecting the right target accounts for your ABM strategy. Publish case studies showcasing how similar companies have benefited from using your product or service. How effective is account-based marketing?

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

QuanticMind

JUNE 16, 2020

Data analysis on a massive scale is only valuable if you can accurately and effectively attribute key audience behaviors back to the channels and content that moved them down the sales funnel. Unified data analysis means gaining more relevant insights than ever before. Sophisticated Attribution. Intelligent Automation Processes.

Enterprise Management 57

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 57

Anyword

MARCH 2, 2022

In each case, the power words are in bold. In their copy for the Max air purifier, Oransi states: Rated #1 in Only Comprehensive University Study for the Performance You Need. Anyword’s technology is based on the analysis of about $250 million dollars’ worth of advertising spots. Product Descriptions that Use Power Words.

Product 52

Product Urgency Marketing Copywriting Funnel Advertising 52

Convince & Convert

OCTOBER 23, 2011

Our analysis finds no statistical basis for tweeting more on any particular weekday , with only very slight increases in engagement on Monday and Tuesday (and those increases are correlated with increases in volume of tweets sent on those days). The Right Answer is No Answer. For those, you’ll need to tune in on Thursday.

B2B 117

B2B Correlation Social Media Case Studies 117

Contently

APRIL 18, 2016

First, as I pointed out in this recent data study on the Oscars , the films nominated for Best Picture by the Academy are never the highest earners. In most cases, spending more on big sequels is a safer bet than trying to drum up publicity for an original. In fact, most winners don’t crack the top 50 in a given year.

Correlation 111

Correlation Case Studies Television marketing Buzz 111

B2B Marketing Directions

OCTOBER 9, 2016

The PA report then provides data that shows the correlation between the use of predictive analytics and demand generation performance. For example: "Overall, less than one-third of study participants report having a B2B demand generation process that meets objectives well. The following chart illustrates why this principle matters.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

seo.co

NOVEMBER 17, 2020

And as is the case with any product or service, this finite supply coupled with increasing demand impacts valuations and creates a marketplace for buying and selling domains. This has been the case since 1997.). In almost all cases, the.com domain extension is going to command the highest valuation. Do a Comparative Analysis.

Domain 69

Domain Automation Pricing Price 69

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. MarketingSherpa Members can view the case study at length. 

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Atomic Reach

FEBRUARY 15, 2019

A study by Salesforce revealed that 62% of consumers expect companies to send personalized offers or discounts based on items they have already purchased. According to Hubspot, an analysis of 330,000 CTAs over six months found that personalized CTAs converted 202 percent more than non-personalized versions.

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

Adobe Experience Cloud Blog

JUNE 23, 2016

Calculate their profit margin, customer lifetime value, and retention rate and consider added value such as client referrals, joint marketing, case studies, and reference. A past study by Zuberance revealed that brand advocates are worth five typical customers, significantly multiplying the overall customer value.

Segmentation 92

Segmentation Ideal Customer Profiles Best Practices SMB 92

Moz

AUGUST 12, 2019

I’ve just completed a study of consumer behavior as it relates to negative reviews becoming positive ones and I believe this blog post will hold some very welcome surprises for concerned local business owners and their marketers — I know that some of what I learned both surprised and delighted me. Stats to start with. percent to 12.8

Ideal Customer Profiles 62

Ideal Customer Profiles Case Studies Outreach Work Management 62

DealSignal

FEBRUARY 28, 2018

Case study: TAM analysis in action. We were able to correlate the likelihood of response and conversion to the relevance score. Read the full case study. Find out with a free TAM analysis! We’re now able to identify, target and engage with these buyers very early in the process.” CLICK HERE.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

Marketing Craftmanship

JANUARY 16, 2013

Be ruthless in your tactical assessment and focus on marketing initiatives that demonstrate a direct correlation between activity and a measurable business outcomes. White papers and case studies become quickly outdated. Calculate the value received from the marketing activity.

Tactics 100

Tactics B2B Marketing Cost per Acquisition CPA 100