Lead Forensics

APRIL 16, 2024

AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Contently

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. A buyer persona is a detailed profile of a company’s ideal customer. Sometimes, knowing your customers can enact social change as well as increase brand affinity.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

SendX

MARCH 18, 2021

Building an email database can be a long, arduous process, especially if your business sells a niche product. Purchasing email lists is against email marketing best practices. Frequently, a high portion of a purchased list is fake or hasn’t been used in a long time. Why it’s Dangerous to Buy an Email Database?

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Hubspot

NOVEMBER 29, 2019

Targeted content is an opportunity to reach audiences with a custom experience that's personalized to their interests. This shopping experience, making re-ordering a quick and painless process, is another example of smart targeting. That's smart targeting at work. The website changed based on my past behavior. What is Smart Targeting?

Marketing AI 99

Marketing AI Rules Amazon Marketing Qualified Leads 99

Hubspot

DECEMBER 14, 2022

Apps like Coinbox implement a POS functionality to make the payment process easier for both businesses and customers. Plus, businesses can process transactions without having to buy traditional payment hardware. All they have to do is set up QR codes that will take customers to their web payment form. ACH Bank Transfers.

POS 80

POS Enterprise Management Tools Work Management 80

Hubspot

SEPTEMBER 27, 2023

The initial response is promising, with customers signing up left and right. Customers are complaining about billing errors, experiencing delays in service activations, and struggling with subscription changes. They're spending hours manually managing subscriptions and dealing with frustrated customers.

Work Management 57

Work Management Budget Programs Churn Rate Allocation 57

Hubspot

JUNE 30, 2016

What’s better than acquiring a new customer? If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI. Image Credit: AskMen.

Amazon 52

Amazon Brand Identity Branding Marketing & Strategy 52

Spiralytics

NOVEMBER 17, 2022

Because you assume that all those people lining up in front of it vouch for the quality of the product and customer service. And this is the reason why social proof – evidence that other people purchased and liked a product or service – is so powerful. And not just by regular customers. Source: Brakes To You.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Hubspot

JANUARY 27, 2020

Each morning, I wake up to my Amazon Echo's alarm and ask Alexa about the weather. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. In 2018 mobile VR made $3 billion globally, in part due to purchases related to the mobile app Pokemon Go.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.".

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Martech

JANUARY 3, 2022

Marketing operations provides a 15% to 25% improvement in marketing effectiveness, as measured by ROI and customer engagement, according to McKinsey. The model is helpful for understanding the breadth of marketing operations responsibilities, whether internally or externally focused, and process or technology-oriented.

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” Clean and streamline navigation that helps visitors easily view site pages, shopping carts, and whatever customer support offers (email, chat, phone numbers) all help keep users on a site to complete what they came to do. So do most people.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Hubspot

APRIL 2, 2019

Your partners will then send you custom links to their product pages that can track customers referred by your website. Amazon Associates. HubSpot's Affiliate Program. Amazon Associates. One of the most popular affiliate marketing programs around is Amazon Associates. Best Affiliate Programs. Google AdSense.

Paid Content 101

Paid Content Adsense Enterprise Management Advertising Agencies 101

Hubspot

JULY 29, 2019

A platform makes it possible to connect tools, teams, data, and processes under one digital roof — it creates that tool belt we discussed above. Take a look at HubSpot’s Integrations and Applications Marketplace to see some of the integrations that work with your HubSpot software. What’s even more fascinating?

Work Management 76

Work Management Marketing Management Contingency Planning Business 76

Hubspot

OCTOBER 29, 2019

The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. My buyer's journey is not unique.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. Contrarily, only 20% of underperformers use AI to automate internal processes and improve customer experience. But what changes will it bring to the sales industry? AI augments lead scoring and qualification.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Hubspot

FEBRUARY 20, 2020

My parents, with the power to make purchase decisions, were ultimately the primary audience. If you're thinking: "But wait, aren't primary audiences the customer to whom you're marketing? If parents or caregivers aren't convinced a toy seen in a commercial is a useful product, the toy isn't going to be purchased. I hear you.

Amazon 91

Amazon Marketing Management Buyer's Journey Segmentation 91

Hubspot

AUGUST 28, 2019

At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly. If you're a frequent online shopper like I am, you're likely already well-acquainted with order confirmation emails.

Order 93

Order Template Examples Effectiveness 93

Hubspot

APRIL 2, 2021

It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Let's dive into this process of which so many of us are on the receiving end. Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' That's where media buying comes in.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

SmartBug Media

APRIL 29, 2021

With this honed attention on websites and user experience (UX) emerged a plethora of new opportunities to serve customers and create a unique digital storefront. Your customers are your biggest asset—don’t overlook their value. During the worldwide lockdown, we were all forced to depend on the web far more than ever before.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Hubspot

JANUARY 15, 2016

By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews. Remember that Amazon is often the leader in the ecommerce world. So, what happens now?

Amazon 28

Amazon Transparency eCommerce Leads 28

Convert

MAY 24, 2022

I’m not disputing that growth demands a healthy traffic pipeline with the ability to turn visitors into customers. To secure a significant market share and kill off competition (think Amazon). Increasing customer acquisition costs. Repeatable testing process. There’s another issue with much of the existing advice online.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

SmartBug Media

DECEMBER 11, 2020

Guest author Irina Nica is a Senior Marketing Manager at HubSpot , Customer relationship management (CRM) software empowers sales teams to manage customer interactions and data. It also offers a set of related tools such as marketing automation, customer success software, and analytics. No two customer journeys are alike.

Enterprise Management 97

Enterprise Management Marketing Automation Services Work Management Marketing Management 97

Golden Spiral

APRIL 1, 2022

But today’s process is in for a revamp. The funnel is stretching, as customers dart in and out of the awareness/consideration/decision stages of the buying process. The B2B Customer: Change that Singular to a Plural. In addition, companies should be taking a closer look at: Customer retention vs. customer acquisition.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Hubspot

NOVEMBER 26, 2018

It has brick-and-mortar locations that offer its branded, on-site "Genius" consultants that help customers pick products and troubleshoot technical issues. But enough people purchase Apple products from the company's website, it seems, to rank it as the #3 online retailer in the U.S., Amazon Continues to Take the Lead.

eCommerce 69

eCommerce Emarketing Lead Ranking Amazon 69

Porch Group Media

NOVEMBER 14, 2019

Email Reactivation – Strategies to Win Back Dormant Customers. As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. Acquiring new customers will always be a goal but focusing on retention is key. 65% of a company’s business comes from existing customers.

Webinar Metrics 40

Webinar Metrics Marketing & Strategy Case Study Case Studies 40

Hubspot

DECEMBER 11, 2020

After all, these are the areas of your company that prospects and customers might see most. On the other hand, when brands use tactics that feel unethical, consumers lose trust in the brand which could lead to less brand loyalty or purchases. Ultimately, every aspect of your brand's design contributes to the message you're putting out.

Ethics 100

Ethics Design Guidelines Amazon 100

Hubspot

MAY 1, 2017

Those habits aren’t just limited to my writing process. The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. Let your customers know that you understand them, without being intrusive. 1) Target.

Personalization 100

Personalization Brand Identity Branding Planning 100

Hubspot

FEBRUARY 4, 2020

That means, if your marketing content excludes people living with a disability, you could be losing out on the potential of converting 61 million people into customers. Amazon: A desktop site that does not support people who need to purchase through voice. Because of this, Christina makes a majority of her purchases on Jet.com.

Design 98

Design Paid Search Agency Work Management Amazon 98

Navigate the Channel

SEPTEMBER 25, 2023

Your domain name is probably the first thing customers or prospects see when they encounter your company. It is not recommended that SEO-conscious webmasters purchase low-quality TLDs such as.biz,info,ws,name, etc. Before you start the process of building your site and creating marketing materials, do your research.

Domain 65

Domain Tips Work Management Copyright 65

Hubspot

JUNE 3, 2020

The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. For instance, when I check Amazon's site, I can find numerous personalized recommendations just for me, and it still feels like a delight, every time. Smart content delights customers.

Personalization 65

Personalization CMS Development Work Management Marketing Management 65

Hubspot

MARCH 16, 2020

I didn't want to pay for shipping and item tax without even knowing if I was going to love my purchase. During the checkout process, I kept thinking about how much I wanted to try the leggings on before I bought them, just to make sure I was making a good choice. The fear of not knowing made me hesitant to spend money online.

Buy 89

Buy Product Budget Programs Brand Identity 89

Hubspot

APRIL 11, 2019

And the best way to get started is by turning to the maker of Alexa itself -- Amazon. In 2014, Amazon introduced the Echo, which was the first standalone device devoted to a smart voice assistant. By making it more convenient for customers to manage their finances, your brand obtains a reputation for being innovative and helpful.

Planning 75

Planning Amazon Marketing Management Loyalty 75

SmartBug Media

APRIL 2, 2020

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. All customers take a journey when making a purchase. Today, this journey often involves the use of search engines.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

DECEMBER 9, 2014

Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. 1) Free shipping. The Take Away.

Amazon 28

Amazon eCommerce Cross-Selling Companies 28

chiefmartech

DECEMBER 1, 2020

The advantage of such chains was optimizing for efficiency, squeezing out waste from even highly elaborate end-to-end processes. Markets, competitors, and customer expectations can change swiftly. Companies get value by participating in relevant networks, as a source of customers, knowledge, and talent.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

Hubspot

JANUARY 22, 2021

Not exactly the message you want your customers inferring from your website's Thank You Pages, is it? Thank You pages are effective opportunities to demonstrate appreciation towards your leads, prospects, and customers for taking a desired action — and even potentially convert users or increase sales through additional CTAs.

Examples 98

Examples Best Practices Landing Pages Urgency Marketing 98