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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

How Videos Go Viral By Kevin Allocca Video Source: TED With TikTok as today’s most popular social media app, everyone wants their video content to go viral. 8 Lessons for Building A Company People Enjoy Working For By Patty McChord Video Source: TED Patty McChord has had her hand in product culture creation for the past 14 years.

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3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

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Top book and podcast recommendations for martech professionals

Martech

While there are specific references to 6sense’s products, plenty of information is applicable regardless of whether a company uses that platform. In “Traffic,” he starts in the 1990s and follows several prominent people who helped spark and mold the trends, tactics and platforms that allow people to go viral today. No Cold Calls.’

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

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Why You Need Snapchat In Your B2B Marketing Pocket

Navigate the Channel

Snapchat could have become a passing trend, but instead, it’s proven to be an increasingly popular platform for sharing fun, entertaining, innovative, and engaging visual content for individuals and companies. Below are a few examples of how your B2B company should approach Snapchat to grow your brand and engage your audience.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective. FOMO is the fear of missing out.

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How to Learn Social Media Without Getting Scammed

Contently

“We just get bombarded by viral content constantly, which makes it seem very accessible, and very achievable,” says Andrea Jones , an Ontario-based social media strategist. And just because your book’s on Amazon, and it’s digitally self-published on Kindle, anybody can do that. And it can be. Courses should too.