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Meta partners with Amazon to streamline advertisers’ conversions

Martech

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. What Amazon is saying. Shoppers in the U.S. Why we care. How it works.

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Amazon announces AWS Clean Rooms

Martech

This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. They’ve announced information services company Experian as an AWS Clean Rooms partner in helping brands enrich their first-party data.

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Beyond Paperwork Purgatory: Streamlining Amazon Seller Account Verification With Marketing Tech

Valasys

Imagine you’ve just spent countless hours perfecting your product, ready to launch on the world’s largest online marketplace, only to be stalled by Amazon’s daunting seller account verification process. This is where the power of marketing technology comes into play.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

Grocery merchandising experts Symphony RetailAI have also launched a COVID-19 Insights Hub , which reports snippets of information with explanations. More surprising but prescient, given Amazon's labor troubles : just 42% felt confident that Amazon could get their online orders delivered on time. Really, no free shipping?)

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Can tech companies protect elections from AI-powered manipulation?

Martech

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. primary season, OpenAI became the latest company to take steps to protect voters. Microsoft, Amazon, Adobe and Getty are also working with C2PA on this issue. Why we care.

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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Image from CDTA factsheet. Lee said in a statement.

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Curation and Personalization: How (Not) to Compete with Amazon

Convert

Back in May, with the world reeling from the first wave of the pandemic, Amazon quietly leaked an extremely important piece of information: they had changed the date of Christmas. billion in profit for Amazon, was that the holiday season started early. Amazon and Total World Dominance. In a manner of speaking, at least.

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