Contently

DECEMBER 20, 2017

And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” First, I have been weird since the age of three. You can order it here. We hope to see you!

Storytelling 96

Storytelling Course Order Tactics 96

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Convince & Convert

SEPTEMBER 30, 2015

Structures Randy advises storytellers to avoid? What can entrepreneurs and scientists do to strengthen their storytelling muscles? Randy’s personally crafted tools and games to instantly become a better storyteller. Don’t Be Such a Scientist: Talking Substance In an Age of Style. In This Episode.

Storytelling 137

Storytelling Template Consulting Training 137

Heinz Marketing

SEPTEMBER 26, 2023

She’s known to say: “In the digital age, the cold open is your golden opportunity to engage your audience immediately and keep them invested in what you have to say.” As Handley suggests, “ Think of the cold open as your ‘elevator pitch’ for the digital age.

B2B 128

B2B Storytelling Impressions B2B Sales 128

Marketing Insider Group

MAY 2, 2013

“Through the ages, technology and media…has dramatically influenced the way we communicate and tell stories.” ” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013.

Storytelling 100

Storytelling Video Marketing Banner Ads Banners 100

Salesforce Marketing Cloud

JUNE 9, 2023

Get the datasheet As we navigate this new era, we must shift our mindset and embrace emerging trends, data, market insights, and the abundant opportunities that AI presents. Use storytelling to envision the future of work. Explore key considerations to guide you on the path to success. Start assessing change readiness.

Customer Satisfaction 52

Customer Satisfaction Digital Transformation User-Generated Content Storytelling 52

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. Turns out, the most beloved storytellers on the list—Ernest Hemingway, Cormac McCarthy, J.K.

Storytelling 154

Storytelling Barriers Class Paper 154

Brandpoint

MARCH 15, 2024

However, the rapid pace of change also presents challenges in data privacy and information sharing in an increasingly complex media environment. Reputation managers play a vital role in steering corporate reputation management efforts, implementing crisis communication plans, and fostering trust through authentic storytelling.

PR 62

PR Public Relations Digital Transformation Ethics 62

Content Standard

FEBRUARY 21, 2019

For all of the work that content marketers put into ideating, creating, and perfectly producing content that connects with visitors, the idea of an immediate format that’s comparatively raw in presentation, doesn’t seem to fit. Prioritize consistent and authentic presentation over high production. Here’s Why.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

ActiveDEMAND

JUNE 14, 2017

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Storytelling in marketing has always existed and is a natural fit for marketing. Stories put our brains to work.

Storytelling 46

Storytelling Marketing Automation Services Marketing Proposals Marketing Automation 46

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Content Standard

APRIL 23, 2024

Shapes the narrative around the value of marketing: Be an articulate storyteller. Be agile and adaptable, embracing new content platforms and storytelling mediums while keeping your core audience at the forefront. Demonstrate the value marketing brings through immediate sales figures and operational and brand value stories.

CMO 64

CMO Enterprise Management Planning Work Management 64

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. Saksham Sharda: The first one is, at what age do you want to retire? But back then I would say that the setup for brand storytelling was completely different.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Contently

JANUARY 24, 2022

How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. Our talent managers helped HotPads source storytellers who collectively published over 270 stories last year and increased website traffic by 4,000% in just 7 months.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Terminus

NOVEMBER 15, 2021

Storytelling has been around forever. And while mediums may change, the urge to tell stories will always be present. Looking at the digital age we find ourselves in now, we see just how alive and well storytelling is with brands. Brand storytelling will continue to play an integral role in a brand’s success.

Storytelling 26

Storytelling Ad Building Brand Identity Branding 26

Webbiquity

MARCH 8, 2012

But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. ” Setting: creating the context or setting the scene is the essential first step in storytelling.

Storytelling 100

Storytelling PR Social Media Media 100

Contently

MARCH 18, 2020

Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Offering unique advice is a good start, but freelancers will have a better shot of getting published on TCS if they present their advice through a narrative that includes original reporting and data. Reported features.

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172

Contently

FEBRUARY 21, 2018

Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. .” Stories make presentations better. Business’s Storytelling Problem.

Storytelling 140

Storytelling Content Marketing Paid Search Agency Content 140

Valasys

APRIL 3, 2024

Alternatively, the use of AI technology for generating images may also present issues like the fact that most AI-generated images are shinily artificial with invisible tiny flaws. Human Touch in the Digital Age: AI technology has undergone a huge transformation but it takes the human being still in order to create.

Marketing AI 40

Marketing AI Advertising Agencies Advertisements Advertising 40

Outbrain

OCTOBER 2, 2018

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. It is why the greatest public speakers often incorporate storytelling into their presentations. Moving from advertising to storytelling. Return of the long-form.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

LeanData

FEBRUARY 4, 2016

That’s why storytelling is important. Relying on gut-based decisions is “foolish” in the digital age, Brinker wrote on his chiefmartech.com blog. Marketers are storytellers and that’s generally a good thing,” Brinker explained. How Storytelling Makes Data More Powerful. Marketing attribution is complicated stuff.

Storytelling 58

Storytelling Marketing Attribution Paid Search Agency Budget Programs 58

Content Standard

OCTOBER 27, 2017

In the absence of more complete data, a businessperson’s ability to understand motivation came from being physically close enough to their audience to perceive them—the age of the shopkeeper as audience analytics. “Storytelling needs to be the basis of everything for your brand to come across as authentic,” Jemalyn explains.

Demographics 57

Demographics Work Management Funnel Advertising Top of Funnel 57

Top Rank Marketing

JULY 12, 2023

Creativity is playing an even more important role in B2B marketing in the age of generative AI, simultaneously helping to increase brand awareness and drive profitability. The future of B2B marketing is poised to feature a uniquely human touch optimized with AI for creative storytelling.” — Lane R.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

ClearVoice

JANUARY 8, 2024

It’s a clash of titans, a showdown between the tried-and-true methods of the past and the avant-garde allure of modern storytelling. As businesses acclimate to the digital age, the quest for the most effective approach to captivate audiences and drive growth intensifies. In that way, you can present your solution on their terms.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

ATAK Interactive

SEPTEMBER 15, 2020

You need to be able to help create interactive presentations, videos, the type of tools that salespeople need in our age of virtual selling. . ” But in those numbers tells a very big story and marketing is all about storytelling in one way, shape, or form, right? Nowadays, it’s much different.

Top of Funnel 146

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 146

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 58

Storytelling Content Marketing Paid Search Agency Advertising Agencies 58

Contently

APRIL 19, 2021

Today, TikTok has over 1 billion monthly active users between the ages of 13 and 40. At Contently, I think you know how much we value storytelling by now. On their main website, they do just that by presenting current events in a factual, clean and serious format. You want your audience to know your brand as clearly as possible.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Salesforce Marketing Cloud

DECEMBER 7, 2022

Get into storytelling. These insights translate into details such as: segment or group fictional name, job title, and responsibilities Jobs To Be Done demographics (age, education, family background) how the product solves for pain points goals the product helps achieve environmental factors (e.g. What’s a persona? Future Vision Story.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

LeanData

FEBRUARY 4, 2016

That’s why storytelling is important. Relying on gut-based decisions is “foolish” in the digital age, Brinker wrote on his chiefmartec.com blog. Marketers are storytellers and that’s generally a good thing,” Brinker explained. How Storytelling Makes Data More Powerful. Marketing attribution is complicated stuff.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

LeanData

FEBRUARY 4, 2016

That’s why storytelling is important. Relying on gut-based decisions is “foolish” in the digital age, Brinker wrote on his chiefmartec.com blog. Marketers are storytellers and that’s generally a good thing,” Brinker explained. How Storytelling Makes Data More Powerful. Marketing attribution is complicated stuff.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

LeanData

FEBRUARY 4, 2016

That’s why storytelling is important. Relying on gut-based decisions is “foolish” in the digital age, Brinker wrote on his chiefmartec.com blog. Marketers are storytellers and that’s generally a good thing,” Brinker explained. How Storytelling Makes Data More Powerful. Marketing attribution is complicated stuff.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

ClearVoice

DECEMBER 27, 2021

adults ages 18 to 34 listened to podcasts monthly. This presents yet another content channel for brand marketers — podcasts. Cheetos : Chester the Cheetah comes to life on TikTok, promoting this age-old snack — and maintaining its relevance to younger audiences. In fact, the number of monthly U.S. percent year-over-year to 117.8

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

SalesGrape

DECEMBER 3, 2023

Use compelling language and storytelling techniques to paint a vivid picture of the benefits they will experience by working with you. Leveraging Technology: Tools and Tactics to Enhance Your Telemarketing Efforts In today’s digital age, technology plays an integral role in enhancing telemarketing efforts for lead generation purposes.

Cold Calling 76

Cold Calling Telemarketing Lead Generation Lead Scoring 76