Contently

SEPTEMBER 27, 2018

Whether it’s romance, friendship, or the personal leap you take when creating a social media profile, the expectation is the other party will respect the parts of yourself you chose to share with them. Facebook’s relationship with some of its users has gone downhill since the 2016 presidential election.

Facebook 140

Facebook Brand Identity Branding Social Networks 140

Anyword

JULY 12, 2021

Facebook Ad Tools Turn Clicks into Cash. Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Well, that’s not surprising, because making sure that Facebook ads are optimized is a difficult thing to do – just clicking the “Boost” button is no guarantee that you will see a lift. AdEspresso.

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

ANNUITAS

NOVEMBER 18, 2020

Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? My entire career, even before email marketing had come to fruition much less the current digital age, was about using data to personalize the buyer experience for a better outcome. And we all remember wondering….but

Ethics 130

Ethics Personalization B2B Opt-out 130

ClickZ

FEBRUARY 27, 2020

infrastructure in place, you’re in good shape to leverage the individual AI capabilities and automation of major advertising partners running in silos like Facebook, Google, and others to help you better optimize your budget to hit your performance goals. The post The age of customer acquisition 3.0 With the Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Unbounce

MAY 5, 2020

Fortunately, there’s an advertising tool that lets you use the customer data you already have to find more high-converting prospects: Facebook lookalike audiences. What’s a Facebook Lookalike Audience? It’s as simple as telling Facebook who’s already bought something from you or interacted with you positively.

Facebook 145

Facebook Landing Pages Paid Search Agency Ad Exchange 145

Marketing Insider Group

JUNE 14, 2021

For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. Personalized messages. The top users on Facebook are between ages 25 and 34, and 56% are male. On Facebook, longer videos perform well.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Age ranges, gender, geography, yadda yadda.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Webbiquity

SEPTEMBER 28, 2021

Facebook alone had banned over 1.3 It doesn’t only happen on Twitter or Facebook. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. If you don’t the rules on Facebook, for example, they will lock you out of your account. And you will not be able to manage any Facebook pages.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Social connection: Facebook is about connecting and bonding; it is the only platform primarily associated with the ostensible purpose of “social” media.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Hubspot

FEBRUARY 3, 2021

of contest shares are done on Facebook ? Additionally, Facebook has over 2.7 Today, let's review everything you need to know about running a Facebook giveaway. Then, we'll discuss how to get started with your own Facebook giveaway. Facebook Giveaway Rules. The rules on Facebook giveaways are pretty simple.

Facebook 101

Facebook Rules Barriers Tagging 101

Martech

APRIL 25, 2024

The joke leans on an aging, coupon-clipping stereotype that should be retired. Rather, leverage machine learning to parse your mature marketing into clusters and create more personalized targeting and messaging strategies for these subsegments under the boomer umbrella. Dominate the social platforms Facebook and X.

Television marketing 63

Television marketing Planning Paid Search Agency Peer-to-peer 63

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). Raise Craze offers curated programs for different age groups.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Valasys

JANUARY 21, 2020

The modern Martech age aids B2B marketing. Marketers in the modern Martech age have new data points to attract, engage & drive the audiences to sales. With the help of Martech solutions, the realm of personalization has been revolutionized like never before. Marketers can create highly specific pieces of content.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Metadata

MAY 5, 2021

Why aren’t more B2B marketers advertising on Facebook? Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. This past year, we made Facebook a priority, and it’s been one of our best-performing channels. Step #1: Reach the right people on Facebook. Why so few? But there is a way.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

ClearVoice

JANUARY 29, 2021

What is Facebook Analytics? Facebook Analytics is free data provided by Facebook that tracks your page’s likes, views, and more. Facebook Analytics is also called Facebook Insights, and it provides a deep look into the 2.7 billion monthly users that interact with your business’s page on Facebook.

Analytics 52

Analytics Facebook Advertising Funnels Top of Funnel 52

B2B Digital Marketer

AUGUST 12, 2021

It’s actually still relevant in today’s age of social media. In this episode, Mickie Kennedy shares more about how you can do just that and why PR and press releases are still relevant in today’s age of social media. The post Are Press Releases Still Relevant in Today’s Age of Social Media? Memorable Quotes. “No

Press 52

Press Social Media Relevance Media 52

Hubspot

OCTOBER 4, 2019

Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Our Facebook stats are organized into five categories: 1. Facebook ad statistics. Facebook user statistics. Facebook demographics. 43% of U.S.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Hubspot

SEPTEMBER 10, 2020

When it comes to Facebook ads, you might feel like you've won the lottery if your ads perform well. In fact, I've spent more than $900K on Facebook ads in over 4 years. Facebook ads are a complex and nuanced form of marketing. For example, Facebook thinks I like hunting but I've never done it before. What's more?

Cost Per Click 97

Cost Per Click Spending Facebook Ads 97

B2B Marketing Directions

JULY 4, 2021

Delivering personalized content and experiences remains a top priority for many B2B marketers, and recent research has found that effective personalization is still a challenge for many marketers. The value of personalization in marketing has been largely unquestioned for nearly two decades.

Privacy 98

Privacy Personalization Gartner Privacy Policies 98

Launch Marketing

NOVEMBER 15, 2023

Instagram Is a Powerful Tool for B2B While Facebook and LinkedIn ranked as the two most popular social media platforms among B2B marketers, Instagram should not be disregarded. LinkedIn Is the Most Update Social Network for B2B Marketers LinkedIn is the most commonly used social media network for B2B marketers , followed by Facebook and X.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Age ranges, gender, geography, yadda yadda.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Hubspot

MAY 24, 2018

It’s likely you’ve heard of Facebook Business Manager, which Facebook describes as their tool to “manage ad accounts, Pages, and the people who work on them -- all in one place.”. What is Facebook Business Manager? Is Facebook Business Manager different from your Facebook account?

Facebook 100

Facebook Work Management Marketing Management Business 100

B2B Marketing Directions

FEBRUARY 23, 2020

The value of personalization in marketing has been largely unquestioned for nearly two decades. Today, most marketers view personalization as essential for success, and many companies have made personalization a top priority.

Personalization 64

Personalization Privacy Policies Privacy Gartner 64

Webbiquity

AUGUST 3, 2021

98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question). say they are “worried about how companies use their personal data online.” Just 29% of males aged 25-34 say they are worried about how companies use their personal data.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Hubspot

APRIL 22, 2020

This morning, I did my usual social media scanning before getting ready for work, and as I was scrolling Facebook, I began to notice ads for companies I didn't recall following. For instance, I read the blog from B2B company, Drift, pretty frequently, but don't follow the company's Page on Facebook. Facebook Dark Posts, Explained.

Facebook 87

Facebook Work Management Paid Search Agency Marketing Management 87

Scoop.it

OCTOBER 13, 2022

Personalized content is superior, with 72% of customers only engaging with personalized messaging. So how do you access the proper information to personalize your content curation strategy for each customer? While all social media metrics provide valuable insight, a few stand out when personalizing content curation.

Curation 85

Curation Social Media Analytics Personalization 85

Sharpspring

JUNE 3, 2021

Then it’s time to start working on your personal brand: Why Personal Branding Matters. One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Consider setting up a separate site to tell your personal story.

Personalization 129

Personalization SEO Brand Identity Branding 129

Sprout Social

JUNE 1, 2016

That doesn’t mean that you cannot rock Facebook for small business. billion daily active users on Facebook? Using Facebook for Your Small Business. Your approach to Facebook is going to be a bit different from an agency. But believe it or not, you have an advantage by crafting personal relations. Cover Photo.

Small Business Marketing 101

Small Business Marketing Facebook Ideal Customer Profiles Business 101

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. What Are Facebook Ads?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Sprout Social

DECEMBER 7, 2018

Businesses just can’t seem to catch a break from Facebook, can they? That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. And no, Facebook is not punishing you or your Page. And no, Facebook is not punishing you or your Page.

Facebook 98

Facebook Banners Lock-In Transparency 98

Salesforce Marketing Cloud

FEBRUARY 14, 2022

In that moment, the person hasn’t experienced anything ; they just got there. For a publisher or media provider, the result is ever-escalating tension between privacy and personalization: the need to build a rewarding and relevant experience for subscribers in the context of an environment that makes data sharing itself somewhat suspect.

Personalization 52

Personalization Ad Exchange Privacy Terms and Conditions 52

Martech Advisor

FEBRUARY 28, 2020

In this article, Greg Heist, Chief Innovation Officer, Gongos, share insights from Gongos' recent survey that explores consumer sentiment on privacy, trust, technology, and personalization. Willing: 57% (across all generations surveyed) trust retailers over banks to protect their personal information. The Dichotomy of Trust.

Privacy 78

Privacy Personalization Generation Ad Exchange 78

Ontraport

DECEMBER 30, 2019

With everyone getting Tweeted at and Instagrammed and Facebooked and advertised to and inundated with all manners of promotion and entertainment all day every day, your prospects’ attention has become an increasingly expensive commodity. There are two kinds of personalization: 1. It’s simple, but it’s proven to work.

Personalization 82

Personalization SMS Budget Programs Landing Pages 82

Hubspot

APRIL 18, 2018

At 1:00 AM Eastern Standard Time on Wednesday, Facebook published an announcement outlining some of the ways it plans to advance toward the General Data Privacy Regulation (GDPR), which comes into force next month. Source: Facebook. Source: Facebook. based users since.

Facebook 70

Facebook Privacy Advertising Agencies Rules 70

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? In fact, 78% of American consumers have discovered products on Facebook. Which one is best?

Linkedin 78

Linkedin Facebook Best Practices Business 78