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Effective Marketplace SEO is more like Product Growth

Kevin Indig

Learn More There are two types of SEO: product-led and marketing-led. The key lessons about marketplaces from my time at G2 and my work with Nextdoor, Bounce and others: good SEO is the result of Product Growth, not just website optimization. More depth about different aggregator types: SEO Strategy Archetypes.

SEO 59
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How Google SERP Layouts Affect Searching Behavior

Moz

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. What is biometric technology and how can marketers use it? Data sample. 20 participants.

SERP 66
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Rank For Lawyer SEO Terms Relevant To Your Firm

Brightedge

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs.

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How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting. The conversion or win could be an actual purchase of a product via eCommerce, registering for your service or software, or any other conversion that equates to acquiring a new customer. Rank Metrics. Do this monthly, as ranking fluctuates.

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11 realizations from testing Search Generative Experience

Kevin Indig

SEOmonitor's Product specialists will be there to help you in crafting the best pitch possible. For product queries (transactional intent) like “summer shirts for men”, Google shows two rows of 7 products on desktop and 2 products on mobile. E-commerce keywords show marketplace-like results.

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3 stages of SEO automation

Martech

Misaligned priorities can make it difficult to implement even the smallest of changes — a simple tweak to the metadata can take months to deploy to production! The SERPs are more complex than ever, with Google entities becoming the direct competition. Data aggregation and collection is an important step in your maturity in SEO.

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Best of Growth Memo

Kevin Indig

Kevin Indig • 11 min read Patters of SERP Volatility SERP Volatility follows distinct patterns that can change overnight. Kevin Indig • 4 min read Lessons from the best Solution pages in SaaS Product solution pages are the unsung heroes of SaaS SEO. Learn how in this post!