Effective Marketplace SEO is more like Product Growth
Kevin Indig
SEPTEMBER 4, 2023
Learn More There are two types of SEO: product-led and marketing-led. The key lessons about marketplaces from my time at G2 and my work with Nextdoor, Bounce and others: good SEO is the result of Product Growth, not just website optimization. More depth about different aggregator types: SEO Strategy Archetypes.
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