Convert

APRIL 29, 2022

In a long sales cycle, the metrics most closely correlated to revenue are lower-funnel metrics. Unfortunately, due to the more complex and lengthy sales cycle, the correlation of proxy metrics to lower-funnel metrics – the ones which can be directly tied to revenue – is much lower. Here’s why. The B2B Marketers’ Dilemma.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

Engagio

JANUARY 12, 2021

ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation. This can be especially valuable to have during a Quarterly Business Review to show precisely how Marketing has touched the account. ABM requires account-based metrics. Enough said. (OK, OK, but here’s why:).

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. They don’t think of those channels in aggregate as “television programming.” Objectives.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Salesforce Marketing Cloud

FEBRUARY 16, 2022

Discover how Tableau CRM for Communications embeds insights into sales and service workflows to improve customer engagement and business overall. Quality of interactions: Better service experiences increase customer satisfaction, which correlates to lower churn rates. Here’s how carriers can use these tools for reducing customer churn.

Marketing AI 98

Marketing AI Service Churn Rate Customer Satisfaction 98

Adobe Experience Cloud Blog

SEPTEMBER 25, 2018

Because while data can tell you the aggregated story of the people who interact with your brand, it can also entice you to make myopic decisions based on numbers alone. In today’s businesses, we’re driven to quantify any and everything that can be quantified, but don’t mistake correlation with causation.

Marketing Strategy 134

Marketing Strategy Marketing & Strategy Webinar Metrics Brand Identity 134

Liveintent

AUGUST 27, 2020

Readership being the cornerstone of a publishing business is nothing new, but activating those readers as audiences can be a different story. Are there correlations between performance and different types of content? Can the trends I’m seeing be used to create aggregate reader profiles based on behavior? Play to your strengths.

Advertising Agencies 62

Advertising Agencies Curation Bundling Custom Publishing 62

Moz

MARCH 2, 2021

We have to do better for our businesses and our clients. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. A best practice can be misinterpreted or outdated, leading to missed opportunities or outright harm to a business.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

seo.co

MAY 1, 2022

In fact, diversity among the 200 ranking factors is THE highest correlated factor for ranking. Add correlated factors, starting with the low hanging fruit. For example, you cannot go wrong with Google Webmaster Blog. Some aggregate news websites might report the news earlier, and they might even be correct.

Google 98

Google De-duplication SEO Keywords 98

Vidyard

MARCH 5, 2021

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Online Video Platform Built for Business. Here are some examples of common use cases for an online video platform: Video Marketing.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vision Edge Marketing

NOVEMBER 15, 2018

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? A study by MMAGlobal found there is almost no correlation between click-through rate and sales. Let’s take an example.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Sprout Social

APRIL 12, 2022

Facebook is constantly adding and removing features for businesses. To demonstrate this, we’ll use Bloomscape as an example. Continuing with Bloomscape as an example, after Googling their brand name, the first page of the search results features their social media profiles from their Instagram and Facebook accounts. Scheduling.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Unbounce

APRIL 15, 2021

(That elusive product-market fit just kinda works itself out when you’re peddling business casual pajamas.). The most successful businesses in your industry aren’t sitting on their hands in 2021—they’re looking for ways to give themselves an advantage in the post-COVID world and edge out their competitors. Our best guess why?

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Engagio

JUNE 28, 2017

This can be especially valuable to have during a Quarterly Business Review to show exactly how marketing has touched the account. Aggregate engagement at the account-level, and identify Marketing Qualified Accounts. Combine the minutes for all the contacts at an account to come up with a measure of aggregate account-level engagement.

Lead Ranking 74

Lead Ranking Top of Funnel Account Based Marketing Marketing Qualified Leads 74

Content Marketing Institute

APRIL 23, 2018

No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line. For example, are you looking for: Website traffic growth? Measure for priority goals. A greater share of voice among your competitors?

Lead Scoring 108

Lead Scoring Lead Ranking Enterprise Management Template 108

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. As a result, decision-makers often lack access to a comprehensive view of the business, preventing them from making informed choices that consider the broader context.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Parse.ly

AUGUST 12, 2020

Avoiding creepy behavioral retargeting: Many advertising networks would allow their customers to “retarget” users based on a multi-site visit history, for example, showing you ads for a product you viewed (but did not buy) on Amazon.com in the ad slots for a news/information site you visited days later. Are You Worried About Shadow Traffic?

Traffic 135

Traffic Work Management Marketing Management Privacy 135

ViewPoint

JULY 7, 2015

Here’s an example: I am Joe Schmo at ACME Co., Someone may have viewed a variety of resources on your website, but as an aggregate, what intent does their viewing indicate? Does the reason they became a sales-accepted lead correlate to the way the lead was scored? and I am a loser. form field completions). If not, why not?

Lead Ranking 120

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 120

Customer Experience Matrix

JULY 3, 2007

Measures in this are traditional Balanced Scorecard measures of business results and performance drivers. Also, as I’ve previously commented, Balanced Scorecard systems don’t attempt to precisely correlate performance drivers to results, even though they do use strategy maps to identify general causal relationships between them.

Planning 120

Planning Marketing Budget Creation Correlation Work Management 120

Adobe Experience Cloud Blog

JULY 7, 2017

What type of client is the “right fit” for your business? Behavioral lead scoring is the second lead scoring model your business needs if it expects to have a full understanding of your lead’s quality and sales readiness. The key is to extract signals from the noise and develop lead scoring rules that work for your business.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Sprout Social

JANUARY 27, 2021

This report aggregates data from all view sources to create a comprehensive breakdown of viewer retention. On the flip side, you might spot a correlation between videos with lower retention. To clarify, the YouTube Watch Page just refers to the URL where a video was viewed (on YouTube versus embedded on a website, for example).

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Versium

SEPTEMBER 12, 2018

Through its product offerings, Datafinder and Predict, Versium Analytics was able to improve the results of T-Mobile’s small-business direct marketing nearly four-fold by building a predictive model for the telecommunications company. “We We let our computer models look for the characteristics that correlate to the people that are buying.

Paid Search Agency 40

Paid Search Agency Companies Enterprise Management Forecasting 40

Versium

SEPTEMBER 12, 2018

Through its product offerings, Datafinder and Predict, Versium Analytics was able to improve the results of T-Mobile’s small-business direct marketing nearly four-fold by building a predictive model for the telecommunications company. “We We let our computer models look for the characteristics that correlate to the people that are buying.

Paid Search Agency 40

Paid Search Agency Companies Enterprise Management Forecasting 40

Vidyard

MARCH 5, 2021

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Online Video Platform Built for Business Enterprise video hosting and sharing solution that’s built to meet your needs.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Hubspot

DECEMBER 3, 2018

While this data may appear to correlate with the Mic news, it doesn't necessarily mean that the end of digital news consumption is near -- and it could, alternatively, signal that preferences will continue to dramatically change in a short period of time. But things are not always as they appear on the surface.

Cable 73

Cable Television marketing Broadcasting Curation 73

Moz

APRIL 21, 2020

An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a featured snippet, you no longer appear elsewhere in the search results). We chose all of the search terms first for ease of correlating data. (If

SERP 66

SERP Google Purchase Intent PPC 66

Webbiquity

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Direct and referral traffic are highly correlated. Looking at data from the Webbiquity blog, several trends are apparent. Patience is a virtue, and persistence is rewarded.

Traffic 100

Traffic RSS Social Media Social Networks 100

KoMarketing Associates

JANUARY 5, 2016

Per SEM Post coverage: The guide features hundreds of examples of search results and detailed explanations of why each specific example is either good, bad, or somewhere in between. From this information, the search engine can distill dozens of key factors that correlate with likelihood to convert (i.e., Why the change?

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

TaylorMadeIn KEW

MAY 13, 2018

I officially ended my B2B marketing sabbatical by attending the May meeting of the BMC (Business Marketing Club) where we had a presentation and discussion around ‘predictive analytics’. Both these reports suggest to me that our customers are not as enamoured with personalisation as marketers may think.

B2B 59

B2B Marketing Automation Services Privacy Marketing Management 59

Moz

OCTOBER 3, 2019

Well, as I kind of just alluded to, it allows you, when you're crawling using like Screaming Frog, for example, or DeepCrawl or whatever it is you want to use, it allows you to grab and extract specific parts of the HTML and export it to a file, a CSV, in Excel, or whatever you prefer. ? ?. These are just some good examples.

SEO 53

SEO Classified Ads Pricing Price 53

Outbrain

DECEMBER 3, 2018

It might be that marketers are not working with person-level data, leveraging aggregate information or generic personas to create their maps. There are a host of external factors that can influence a purchase decision, for example, how gas prices affect the decision to buy a car. Unified measurement offers granular, person-level data.

Analytics 27

Analytics Optimization Multi-Channel Lead Ranking 27

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. Some examples are Coach engaged consumers to design a new tote. HiveLive has a very different take on Enterprise Communities.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Webbiquity

JUNE 20, 2011

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? Despite the dangers and potential pitfalls of social media , businesses will continue to expand and refine their social networking efforts. 6 Reasons Social Media Sucks. The solution?

Social Media 100

Social Media Peer-to-peer Media PR 100

Hubspot

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. Businesses that have fully adopted video are constantly coming up with new ways to make meaningful connections with their audiences through video content. But that's just the beginning.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

QuanticMind

DECEMBER 17, 2018

To avoid this common mistake, businesses that want to develop a relevant, sustainable and profitable advertising strategy need to above all else, prioritize the customer experience. If someone sees your ad, searches for your business, and finds your home page, can they easily navigate to the content they’re looking for?

Advertisements 40

Advertisements Advertising Optimization Landing Pages 40

Moz

AUGUST 7, 2019

Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. We have specific examples of this coming up later in the post. Example: /social-selling/. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

FunnelEnvy

JANUARY 19, 2018

At a time when the web is vital to almost all businesses, rigorous online experiments should be standard operating procedure. retail ecommerce, travel), where traffic and revenue are highly correlated , it falls apart in many B2B scenarios. In a SaaS business it should be recurring revenue (LTV). What accounts for this? .

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

Hubspot

APRIL 18, 2012

After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? That's why it's so crucial to craft your website's design, content, and experience with your business' buyer personas in mind. Face it: your website isn't just about you.

Design 28

Design Marketing Websites Buyer Personas Case Study 28