SEO vs. PPC: When to Optimize and When to Pay for Traffic
Hubspot
JULY 18, 2019
According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. Search is the #1 driver of traffic to content sites, beating social media by more than 300%. SEO drives 30% of traffic, and 20% of revenue. they spend on AdWords. Organic SEO is about 5.66
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