SmartBug Media

APRIL 23, 2021

Migrating to any new CMS or marketing automation system is a challenge. If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. This will help you understand if there are other tools you may still need to invest in as you move your site to HubSpot.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights. Google Analytics.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

illumin

SEPTEMBER 20, 2023

Data attribution is critical for marketers looking to understand the full impact of their campaigns. With that being said, what is data attribution and how does it help marketers make informed decisions? This means associating sales leads back to any and all marketing activities and touch points that brought them into the fold.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 310

Social Media Social Marketing Planning Tips 310

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Kaon

SEPTEMBER 24, 2015

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic. Number one challenge all social media users face is measuring.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Hubspot

OCTOBER 31, 2019

Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. Here are some tools with reporting features invaluable to today’s marketers. Best Data Reporting Tools. Disclosure: I’ve invested in Calendar).

Marketing Analytics Tools 76

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 76

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Optinmonster

JULY 26, 2021

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Best HubSpot CRM Integrations. OptinMonster seamlessly integrates with HubSpot.

Hubspot 85

Hubspot CRM Work Management Marketing Management 85

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. But we can’t take traffic to the CFO.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Tomorrow People

MARCH 23, 2021

As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Marketing leaders have always been expected to do a lot. Ask yourself, "Would it be fair for a CEO to judge my performance as a marketing leader based on this metric?"

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. The goal is to make your content more noticeable in search results to get more traffic.

Email Marketing 213

Email Marketing SEO Work Management Marketing Management 213

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. Why put all that effort into your content strategy?

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Know Better Where Your Traffic Is Coming From. Control your Organic Traffic with Split Testing.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. To keep your KPIs manageable, here are the most important figures to watch in different areas.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. But marketers have to be a little more creative with measuring performance if the ultimate goal is to generate phone calls or store visits.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 If you’re considering doing the same, this guide is for you.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Half the battle is understanding WHAT you need to fix on your site.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. CMS stands for content management system, a software application used for creating, managing, and publishing content on websites. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Your priorities will likely change quarter over quarter.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Hubspot

JUNE 23, 2021

As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Google Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Hubspot

NOVEMBER 9, 2018

Google Analytics can help you unde rstand all of this information and so much more. By simply installing a Google Analytics plugin on your WordPress website, you can start collecting this data immediately. As is most things with WordPress, installing Google Analytics is a painless process.

Marketing Analytics Tools 70

Marketing Analytics Tools Analytics Google Click Rate 70

Meerkat Marketing

FEBRUARY 6, 2023

What is Data-Driven Marketing? Data-driven marketing is a process that uses data and analytics to inform marketing decisions and measure the success of marketing campaigns. knowing their consumption preferences for marketing – frequency, timing, media, channel preferences, messaging and more).

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Use Google Analytics to gain insights.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Only B2B

MARCH 13, 2024

Many B2B marketers struggle to connect their content strategy to concrete results. Marketers are reporting that the expected revenue of the worldwide content marketing sector in 2022 was about $63 billion. Content syndication tools like social media marketing, email campaigns, and analytics platforms all play a role.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Optinmonster

MARCH 22, 2024

With no clear consensus from the content marketing community, how are you supposed to decide what to do with the comments on your own blog? When it comes to your content marketing, you can safely assume that the more traffic you get, the more revenue you’ll be able to generate. He found that approx.

Correlation 73

Correlation Lead Ranking Lead Scoring Traffic 73

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. Where it gets interesting is in the correlations it surfaces.

Marketing Automation Services 224

Marketing Automation Services Analytics Tools Correlation 224

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Anyword

JULY 26, 2022

A customer persona represents your brand’s ideal buyer type (you can have multiple), and creating one helps your team or company as a whole better understand who to target with your marketing messaging. A solid customer persona is the perfect recipe for an effective marketing or advertising campaign — and we’re here to help you build one.

Ad Building 95

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 95

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. In a nutshell, metrics offer a window into the effectiveness of your content strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

SmarkLabs

JANUARY 7, 2020

What you need is a go-to-market strategy (GTM). What’s a go-to-market strategy? Your company’s go-to-market strategy is the plan to deliver your unique value proposition to customers, using both your inside and outside resources. A smaller product marketing team usually runs GTMs.

Marketing Analytics Tools 59

Marketing Analytics Tools Top of Funnel Marketing Strategy Marketing & Strategy 59