How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
NuSpark Consulting
JANUARY 16, 2013
For the below, let’s use my firm, NuSpark Marketing, as an example, and one of my services, pay-per-click strategy, as search queries. For each group (which can emulate Google ad groups), I show a sample actual search query, and a modified broad match (denoted by a plus sign) that is the keyword format included in my ad groups.
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