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Could happy advertisers be the key to connected TV success? by MNTN

Martech

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel.

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New versions of ChatGPT and other AI martech releases this week

Martech

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. added AI to its headless CMS platform. is a new AI-powered programmatic ad platform. It has contextual targeting that analyzes web pages to increase the relevance of the ads.

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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

In our latest update to the database, even after removing a number of solutions that were either acquired or shut down over the past six months, we ended up with more than 10,000 products represented. G2 provided data about the ratings for many of these products. Martech Product Ratings: Patterns & Hypotheses.

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

Dig a bit deeper and the confusion just grows: the company works mostly with aggregated performance data, but also works with some individual-level data. It grew by solving a very specific problem: the challenges that advertisers and publishers face in combining information about ad placements and results.

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Growing Ecommerce Business in 10+ Free Ways

Outgrow

So be innovative and don’t make everything about your products. Instead, humanize your brand and show behind-the-scenes, product launches, etc. Some of them might even agree to review your products for free! Reddit is a social news aggregator and discussion website that is available in nearly 70 languages !

eCommerce 101
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Smart Tags – Content Tagging Made Easy

Parse.ly

is excited to introduce Smart Tags, a new tagging taxonomy for classifying the subject matter of your content that you don’t need to maintain in your CMS. Smart Tags appear alongside any tags you’ve added in your CMS (aka “site tags”) on the Tags page and post details pages. Site tags are the tags you’ve added in your CMS.

Tagging 52
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Smart Tags – Content Tagging Made Easy

Parse.ly

is excited to introduce Smart Tags, a new tagging taxonomy for classifying the subject matter of your content that you don’t need to maintain in your CMS. Smart Tags appear alongside any tags you’ve added in your CMS (aka “site tags”) on the Tags page and post details pages. Site tags are the tags you’ve added in your CMS.

Tagging 52