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What is a Lead Magnet? 69 Proven Lead Magnet Ideas That Work.

Optinmonster

Because email is a personal thing. The clearer you’re about the benefit of your lead magnet, the better it will convert potential customers (and if you can personalize this lead magnet to a specific landing page, that’s even better!). For instance, Bidsketch (a proposal software) uses a Sample Client Proposal as a lead magnet.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

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How Elizabeth McCravy made over $60k in sales with a personality quiz

ConvertKit

But the reality is, personality tests have come a long way. In fact, you can use a personality quiz to build your email list, increase web traffic, and sales! We’ll show you how Elizabeth McCravy, a website designer, generated $65k in sales with a personality quiz—and how you can do the same. Why do personality quizzes work?

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How to Get Started with Inbound Marketing

Webbiquity

If your organization is still relying primarily on disruptive marketing methods (like pop-up ads, cold calling, and spammy mass emails) it’s time to look at boosting your efforts with inbound marketing methods. Inbound marketing isn’t just about presenting the right content to the right person; it’s also about offering it at the right time.

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130+ Examples of Lead Magnet Headlines That Will Make People Click

Optinmonster

A lead magnet is a valuable piece of content that businesses offer to potential customers in exchange for their email addresses. Sample [thing they need to make] Sample Client Proposal Sample Menu: What to Eat to Lose Weight Sample Building Construction Estimates Spreadsheet 30. Ready to Start Writing Your Book?

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Top Personal Branding Tips for Thought Leaders

Hinge Marketing

Personal branding is commanding a lot of attention these days, especially from job seekers and people trying to get ahead in the workplace. Here are seven critical tips that will build your personal brand and put you on the path to higher visibility. Top Personal Branding Tips. Good luck with that last one.).

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

ClickZ

Vajre wrote the book on ABM. Says Vajre, “I’ve written two books on account-based marketing. Then, last year, another of Terminus’ founders, Eric Spett, and myself published our second book, ABM is B2B.” Scorecard report sample—image provided by Terminus. ABM dashboard sample—image provided by Terminus.