SmartBug Media

MAY 20, 2020

Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. After the event is over, upload the slides to SlideShare. Press releases. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Biznology

APRIL 11, 2018

Why just use them as giveaways at a trade shows and events? Don’t wait for the next in-person event. As an added bonus to the boost in marketing and sales, you will have more recipients with your promotional products to help improve their impression of you and increase chances of transference. Like this post?

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

SendX

MARCH 18, 2021

Other times you’ll be providing your information in exchange for a piece of free content, like an eBook. You can also run a social media ad campaign. Incorporate your branding and website URL into the ad. A landing page is a page a person “lands on” after clicking on an ad or a link on your social media post and others.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. The host announces the event and LinkedIn users can RSVP ahead of time, all in-platform. Scheduled posts. Get MarTech!

Linkedin 113

Linkedin Features B2B Marketing B2B 113

Choozle

DECEMBER 3, 2019

HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. HM: What purpose do ad tags serve? HM: What are ad tag macros? Are they synonymous?

Tagging 56

Tagging Paid Search Agency Ads Ad Exchange 56

BDB

JANUARY 12, 2024

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Webbiquity

AUGUST 26, 2021

This is most commonly accomplished by offering something of value in exchange, such as an ebook, event registration, contest entry, an assessment, checklist, or the results from using an online tool. With organic search, that prospective customer may land on almost page of your website, depending on what they searched for.

Landing Pages 267

Landing Pages Paid Content Tips Paid Search Agency 267

Televerde

APRIL 30, 2024

Networking and Trade Shows : Events where contact information can be directly collected from attendees in exchange for information, demos, or promotional materials. Ensure that your contact acquisition strategy encompasses all of them—website, social media, email and ad campaigns , in-person events, and any others.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Martech

FEBRUARY 7, 2024

Event-based impression and click metrics will be abandoned in favor of aggregated reporting. The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning. Why we care. .

Privacy 115

Privacy Google Advertising Agencies Paid Search Agency 115

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. What factors will motivate viewers to watch ads on streaming? Premium streamers provide the inventory, price hikes increase the audience for ads.

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Paid Search Agency 117

Convince & Convert

MAY 21, 2013

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. Promote Your App With Mobile App Install Ads. Take Advantage of Facebook’s New Ad Exchange, FBX. Don’t Let Facebook Do Your Bidding.

Facebook 154

Facebook Paid Search Agency Ad Exchange Ads 154

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Onalytica B2B

DECEMBER 14, 2017

An added challenge is that there’s no one size fits all approach. You also have to share the work they do and have a personal exchange. For example: inviting influencers to a program in which they create some thought leadership content, in exchange for early or exclusive access to your product. Employee advocacy.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

During this week, thousands of companies from around the world organize fun activities and events for their customer service teams to show how much they’re appreciated. Skills exchange sessions Skill-sharing helps your employees learn from each other and builds camaraderie. Why is Customer Service Week important?

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

illumin

NOVEMBER 1, 2023

illumin was thrilled to be a part of such an amazing event with dozens of featured speakers, unique brand activations, and access to some of the industries brightest minds. Advertising Week New York was home to several special events, providing the advertising industry with both fun and engaging networking opportunities.

Advertisements 52

Advertisements Advertising Peer-to-peer Ad Exchange 52

ClearVoice

APRIL 15, 2020

What is a virtual event? More than ever, virtual events are serving not just to supplement in-person events — but are replacing them as a way to save on production costs, minimize headaches and engage audiences in a whole new way. ” Moving events online is what we’re tackling today. The good news?

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

nDash

AUGUST 6, 2019

In case you didn’t read 19 Content Marketing Conferences to Attend In 2019 and missed some of these events, we’ve compiled an updated list of upcoming fall 2019 and early 2020 conferences that you should check out! Google Ads / AdWords: Analysis, Creation and Conversion. The FinCon Expo is “where money and media meet.”

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Collaborative promotional events to engage audiences. Event appearances.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 130

Martech

JULY 22, 2021

If you’d like to tell us how you feel about in-person right now, there’s no better way to do it than spend a few moments completing the latest edition of our running events participation survey. Programmatic OOH evolves with Place Exchange spinout . Editorial Director. Read more here. Former Salesforce CMO Buscemi joins Clari Board.

Resource Management 112

Resource Management Enterprise Management Marketing Management Ad Exchange 112

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. These webinar tools facilitate immediate information and feedback exchange between you and your targets. You can write content for a webinar and repurpose the event into a blog or social media post.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Martech

MAY 20, 2024

This can lead to tactics like manipulative ads and inauthentic interactions. Imagine advisory boards that foster expertise exchange, not captive sales pitches. Identify alignment and potential for a mutually beneficial value exchange. [ ] Evaluate partnership fit: Does their audience align with yours?

Brand Identity 104

Brand Identity Branding B2B Thought Leadership Paid Search Agency 104

SmartBug Media

JANUARY 11, 2023

Most brands should avoid discounting except during a first purchase or for big holidays or events such as Black Friday. Whether it’s for a first-time purchase, the anniversary of a customer’s first purchase with your company, or any other significant event, adding a gift to a purchase is a great incentive that delights and helps to convert.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Martech

JUNE 10, 2022

The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain. He added, “Don’t compete on closed technology supporting identity. Open technical standards for measurement will ease the flow of ad spend across the digital landscape,” he said. “If

Advertising Agencies 107

Advertising Agencies Paid Search Agency Privacy Media 107

Learn from the Pros

MARCH 11, 2024

For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Understanding Third-Party Cookies vs. First-Party Cookies Cookies have been the silent workhorses powering much of the personalized ad experiences we see today. Zoom Registration).

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Salesforce Marketing Cloud

JULY 5, 2023

They later see an AI-targeted ad for event planners on their mobile social-media feed. Reciprocate for personal data Lim reminds designers that the value exchange today is still new. Customer companies can consider how users perceive the data-for-personalization value exchange. They can even spark positive sentiment.

Design 96

Design Personalization Ethics Ad Exchange 96

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Jifflenow

OCTOBER 14, 2019

Events, trade shows, conferences, roadshows are a few examples of big investments to achieve business objectives. We had previously touched upon the different types of B2B meetings at events but in this blog, we will first cover the most common type of meeting that is scheduled regularly at large events, described as a “general meeting”.

Enterprise Management 40

Enterprise Management Marketing Management B2B SME 40

Martech

AUGUST 6, 2021

Ad measurement and authentication platform DoubleVerify has introduced new enhancements to its CTV brand safety offering, reflecting the growth of CTV and the hurdles marketers face when adding the channel to their mix. More consumers are watching premium content like live events and major studio films through streaming apps.

Brand Identity 110

Brand Identity Branding Ad Exchange Advertising Agencies 110

Valasys

APRIL 22, 2024

Website Opt-in Forms: Offer valuable content such as e-books or webinars in exchange for email addresses, building a permission-based list. Here’s how to expand your database: Attend industry events: Network at conferences and trade shows to connect with potential customers. ebooks, webinars).

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. And another company offers a premium account for six months in exchange for a review.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Vision6

FEBRUARY 28, 2022

If you want to make sure your forms will gain traction we recommend the following: Embedding your sign up forms on landing pages which draw the most traffic Adding CTAs to join your mailing list on your most popular blog pages Gatekeeping your high-value content like webinars or whietpapers in exchange for users’ email addresses.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Scoop.it

MAY 4, 2023

Include UGC in Your Paid Ads and Promotions If you run ads and promotions, take advantage of user-created photos and videos. You can consider the following ways to go about it: Use an already existing UGC and turn it into an ad or video ad with the right message.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93