BDB

JANUARY 12, 2024

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. The host announces the event and LinkedIn users can RSVP ahead of time, all in-platform. Scheduled posts. Get MarTech!

Linkedin 117

Linkedin Features B2B Marketing B2B 117

Televerde

APRIL 30, 2024

Networking and Trade Shows : Events where contact information can be directly collected from attendees in exchange for information, demos, or promotional materials. Ensure that your contact acquisition strategy encompasses all of them—website, social media, email and ad campaigns , in-person events, and any others.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Biznology

APRIL 11, 2018

Why just use them as giveaways at a trade shows and events? Don’t wait for the next in-person event. As an added bonus to the boost in marketing and sales, you will have more recipients with your promotional products to help improve their impression of you and increase chances of transference. Like this post?

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. when customers make a purchase, they can be automatically added to your customer email list, which is a great way to build customer loyalty. If you have an opt-in policy (and why wouldn’t you?),

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

SendX

MARCH 18, 2021

Other times you’ll be providing your information in exchange for a piece of free content, like an eBook. You can also run a social media ad campaign. Incorporate your branding and website URL into the ad. A landing page is a page a person “lands on” after clicking on an ad or a link on your social media post and others.

Email Marketing 227

Email Marketing Planning Landing Pages Advertising Agencies 227

nDash

AUGUST 6, 2019

In case you didn’t read 19 Content Marketing Conferences to Attend In 2019 and missed some of these events, we’ve compiled an updated list of upcoming fall 2019 and early 2020 conferences that you should check out! Google Ads / AdWords: Analysis, Creation and Conversion. The FinCon Expo is “where money and media meet.”

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

NuSpark Consulting

MAY 4, 2023

Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action. Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

ClearVoice

APRIL 15, 2020

What is a virtual event? More than ever, virtual events are serving not just to supplement in-person events — but are replacing them as a way to save on production costs, minimize headaches and engage audiences in a whole new way. ” Moving events online is what we’re tackling today. The good news?

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. These webinar tools facilitate immediate information and feedback exchange between you and your targets. You can write content for a webinar and repurpose the event into a blog or social media post.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Onalytica B2B

DECEMBER 14, 2017

An added challenge is that there’s no one size fits all approach. You also have to share the work they do and have a personal exchange. For example: inviting influencers to a program in which they create some thought leadership content, in exchange for early or exclusive access to your product. Employee advocacy.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

illumin

NOVEMBER 1, 2023

illumin was thrilled to be a part of such an amazing event with dozens of featured speakers, unique brand activations, and access to some of the industries brightest minds. Advertising Week New York was home to several special events, providing the advertising industry with both fun and engaging networking opportunities.

Advertisements 52

Advertisements Advertising Peer-to-peer Ad Exchange 52

Martech

FEBRUARY 7, 2024

Event-based impression and click metrics will be abandoned in favor of aggregated reporting. The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning. Why we care. .

Privacy 117

Privacy Google Advertising Agencies Paid Search Agency 117

Jifflenow

OCTOBER 14, 2019

Events, trade shows, conferences, roadshows are a few examples of big investments to achieve business objectives. We had previously touched upon the different types of B2B meetings at events but in this blog, we will first cover the most common type of meeting that is scheduled regularly at large events, described as a “general meeting”.

Enterprise Management 40

Enterprise Management Marketing Management B2B SME 40

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Collaborative promotional events to engage audiences. Event appearances.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

SmartBug Media

MAY 10, 2024

See the Spotlight for Yourself > April 2024 'Property Breakdown' Filters Is Rolling Out To All Of Customer Journey Analytics *available to Marketing Hub Enterprise customers HubSpot Update Details This tool simplifies the creation of reports by allowing users to select an event property and specify the number of top results they wish to see.

Hubspot 59

Hubspot Product Enterprise Management Paid Search Agency 59

Salesforce Marketing Cloud

JULY 5, 2023

They later see an AI-targeted ad for event planners on their mobile social-media feed. Reciprocate for personal data Lim reminds designers that the value exchange today is still new. Customer companies can consider how users perceive the data-for-personalization value exchange. They can even spark positive sentiment.

Design 96

Design Personalization Ethics Ad Exchange 96

Webbiquity

AUGUST 26, 2021

This is most commonly accomplished by offering something of value in exchange, such as an ebook, event registration, contest entry, an assessment, checklist, or the results from using an online tool. With organic search, that prospective customer may land on almost page of your website, depending on what they searched for.

Landing Pages 267

Landing Pages Paid Content Tips Paid Search Agency 267

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. What factors will motivate viewers to watch ads on streaming? Premium streamers provide the inventory, price hikes increase the audience for ads.

Advertising Agencies 119

Advertising Agencies Advertisements Advertising Paid Search Agency 119

SmartBug Media

JANUARY 11, 2023

Most brands should avoid discounting except during a first purchase or for big holidays or events such as Black Friday. Whether it’s for a first-time purchase, the anniversary of a customer’s first purchase with your company, or any other significant event, adding a gift to a purchase is a great incentive that delights and helps to convert.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Valasys

APRIL 22, 2024

Website Opt-in Forms: Offer valuable content such as e-books or webinars in exchange for email addresses, building a permission-based list. Here’s how to expand your database: Attend industry events: Network at conferences and trade shows to connect with potential customers. ebooks, webinars).

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Martech

JULY 22, 2021

If you’d like to tell us how you feel about in-person right now, there’s no better way to do it than spend a few moments completing the latest edition of our running events participation survey. Programmatic OOH evolves with Place Exchange spinout . Editorial Director. Read more here. Former Salesforce CMO Buscemi joins Clari Board.

Resource Management 112

Resource Management Enterprise Management Marketing Management Ad Exchange 112

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

During this week, thousands of companies from around the world organize fun activities and events for their customer service teams to show how much they’re appreciated. Skills exchange sessions Skill-sharing helps your employees learn from each other and builds camaraderie. Why is Customer Service Week important?

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Martech

JUNE 10, 2022

The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain. He added, “Don’t compete on closed technology supporting identity. Open technical standards for measurement will ease the flow of ad spend across the digital landscape,” he said. “If

Advertising Agencies 113

Advertising Agencies Paid Search Agency Privacy Media 113

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. And another company offers a premium account for six months in exchange for a review.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Huptech Web

MARCH 15, 2024

Complicated Return and Exchange Challenge Solution Shipping discounts can complicate the returns and exchanges process, increasing the cost of handling returns. Have a clear return policy that specifies how shipping discounts are handled in the event of a return or exchange.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Martech

FEBRUARY 15, 2023

“Token gated entrances allowed NFT collectors exclusive access to events by DressX or Bored Ape Yacht Club. After people attended these exclusive events, they received NFTs called POAPs (Proof of Attendance Protocols) – paving the way for future rewards.” But it doesn’t end there.

Loyalty 127

Loyalty Lock-In Storytelling Ad Exchange 127

Martech

AUGUST 3, 2023

This may include: Ad revenue from content emails. Ad revenue from web traffic that was generated by an email campaign Direct sales, including product sales, subscription sales, events, etc. Given in exchange for a free white paper. Affiliate sales. Lead generation. Data from surveys. You’ll never get it exactly right.

Lead Scoring 98

Lead Scoring Lead Ranking Deliverability Ad Exchange 98

Liveintent

NOVEMBER 24, 2020

The industry will need to continue considering the pandemic when planning marketing strategies across paid media, virtual events, and sponsored content. With the ever-changing news cycle, brands must keep their ears to the ground and be ready to swap out creative, update targeting, or revise ad placements at the drop of a hat.

Advertisements 115

Advertisements Advertising Ad Exchange Acquisitions 115

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Salesforce Marketing Cloud

JANUARY 8, 2024

These written agreements describe the goods, services, or property that will be exchanged, and the payment terms. Contingencies: This clause is a provision in the contract that requires a specific event or action to take place in order for the contract to be considered valid.

Process 110

Process Practices Terms and Conditions Work Management 110

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals.

Paid Content 123

Paid Content Advertising Agencies Planning Word of Mouth 123

Martech

AUGUST 6, 2021

Ad measurement and authentication platform DoubleVerify has introduced new enhancements to its CTV brand safety offering, reflecting the growth of CTV and the hurdles marketers face when adding the channel to their mix. More consumers are watching premium content like live events and major studio films through streaming apps.

Brand Identity 109

Brand Identity Branding Ad Exchange Advertising Agencies 109

Scoop.it

MAY 4, 2023

Include UGC in Your Paid Ads and Promotions If you run ads and promotions, take advantage of user-created photos and videos. You can consider the following ways to go about it: Use an already existing UGC and turn it into an ad or video ad with the right message.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93