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Martech
SEPTEMBER 19, 2023
AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. How it works. Universal Data Activation integrations are available for Adobe Experience Platform, Braze and Twilio Segment.
Marketing Insider Group
AUGUST 18, 2020
It’s like two-part epoxy adhesive that doesn’t work unless you have both the resin and the hardener. This is referred to as “active” listening as a reminder that we need to do it intentionally. For effective communication, active and resourceful collaboration is necessary. Active Listening in Practice. Here’s how.
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Webbiquity
SEPTEMBER 28, 2022
But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.
Zoominfo
JULY 15, 2019
A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Enter, brand activation. .
Marketing Insider Group
MAY 13, 2020
And you’ve probably had personal experience of learning from a story. Storytelling can be used to unlock empathy and help people to find the real value in their work. If your employees are not engaged at work, it might not be because their work isn’t interesting or they’re unhappy in the workplace.
Webbiquity
MAY 17, 2022
The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Image credit: Helena Lopes on Unsplash.
Zoominfo
OCTOBER 5, 2021
A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Enter, brand activation.
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