Navigate the Channel

OCTOBER 4, 2023

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. It’s important to take full advantage of the many effective tactics that can be measured for results in our current era of digital marketing.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Seismic

FEBRUARY 22, 2024

This past fall, I facilitated a conversation with a client titled “Starting to Measure Success,” focused on Seismic’s LiveInsights Analytics module. What does it mean to measure success? How can I define a measurement starting point that could vary for every organization? Together, we delved into the questions I had prepared.

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate. Get MarTech!

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

InsightSquared

NOVEMBER 30, 2017

However, trouble may come in actually measuring our success in these things. A sales team typically has a quota so their success is easily measurable, but how do you measure your success? JIRA is pretty simple to report on and measure the number complete and unique users submitting tickets. Small Tasks: Track Your Work.

Work Management 197

Work Management Customer Satisfaction Paid Search Agency Stats 197

NuSpark Consulting

FEBRUARY 3, 2023

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. However, to effectively measure the effectiveness of out-of-home advertising, you need to know how they can be used.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

The Point

JULY 30, 2020

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand Click To Tweet. Make sure you can measure the blog’s contribution. from your Blog ”.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Vision Edge Marketing

DECEMBER 20, 2018

A playbook serves as a useful tool to outline a strategy for an activity. Why a Marketing Measurement Playbook is a Good Idea . Why a Marketing Measurement Playbook is a Good Idea . The constant flow and accessibility of data coupled with substantial improvement in analytical capabilities means that measures are in abundance.

Planning 170

Planning Work Management Marketing Management Paid Search Agency 170

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. However, brand awareness has always been one of the hardest things to measure. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Martech

JANUARY 11, 2023

That’s what the Adobe stack, including a CDP, was intended to achieve — by centralizing the data of all customers and allowing marketing and tech teams to measure and manage the communications deployed to these customers in over 200 countries. “In The post How Coca-Cola activated their enterprise CDP appeared first on MarTech.

Enterprise Management 111

Enterprise Management Activities Advertising Agencies Work Management 111

ClickZ

FEBRUARY 16, 2024

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Why Fospha?

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Third-party measurement. The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Tools Media 120

Zoominfo

AUGUST 4, 2020

It is also important to keep in mind that lead activity is always changing, and so should their scores. Lead management software can help you keep track of lead activity, and make sure that scoring is updated accordingly. Why Should You Measure Lead Generation Success? This can help you set a benchmark for high scores.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Marketing Insider Group

JULY 22, 2020

Accurately measuring the ROI for ABM — or pretty much any marketing strategy — has always been an incredible challenge for businesses of all shapes and sizes. Target account reach helps you understand where your ABM efforts are producing the greatest returns by measuring the percentage of key decision-makers engaged.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Martech

JUNE 13, 2022

Or is it possible to measure the performance of your marketing, including the parts you can’t see? One of the allures of digital marketing was that much, if not all, activity could be tracked and measured. It’s hard to talk about measuring the customer journey without talking about the customer themselves. Absolutely.

Marketing Attribution 112

Marketing Attribution Touchpoints Dwell Privacy 112

Madison Logic

MAY 3, 2022

You need a unified approach to targeting and campaign activation. Today we’re excited to announce Journey Acceleration with LinkedIn, which empowers you to activate the same target account lists across all your media channels, including LinkedIn. Measure the Impact of Your Unified ABM Strategy. Enter ML Insights.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Linkedin 52

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? Measuring the success of an influencer program seems to vary in priority from brand to brand and from role to role.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Webbiquity

OCTOBER 15, 2019

Update the plan monthly so you always have a “solid” 90-day plan in place, with ideas and potential activities noted beyond three months out. Measurement is vital, even when your marketing activities are still fairly simple. Or at least to grow the idea you are passionate about into a profitable, growing business.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

SmartBug Media

FEBRUARY 16, 2024

Similarly, you’ll want to make sure any valuable social media data is actively flowing into your CRM. How to Analyze Customer Feedback and Measure Success Access to vast amounts of customer sentiment data and detailed reviews is only valuable if you can interpret and contextualize that data.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Measuring Employee Advocacy Impact Let’s start with a bit of a disclaimer. Taking this a step further, you can also measure your post-to-conversion ratio.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Oktopost

NOVEMBER 23, 2020

The trick is knowing what metrics to identify and how to measure them. Studies have shown that about half of all marketers are only using the most basic metrics to measure the results of their efforts. Those metrics can show you how much revenue and profit your marketing activities are really bringing in. Website Traffic.

Lead Ranking 125

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 125

Sprout Social

MAY 18, 2022

You need to know which metrics to pay attention to when you’re measuring the success of selling on social media. If you build up your professional brand with thought leadership in mind, you’ll find that people will actively seek to have a connection with you. But don’t let all that strategizing go to waste.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Adobe Experience Cloud Blog

OCTOBER 27, 2020

Is it, in fact, even possible to measure happiness? . Stop measuring the wrong things. Both are much talked about and sought after but rarely measured properly or even understood that well. What makes someone happy is often perceived as being subjective, and therefore difficult to measure.

Customer Satisfaction 174

Customer Satisfaction Tips SMS Thought Leadership 174

EveryoneSocial

MARCH 3, 2022

Learn how to measure the success of your employee influencer program. The post The 4-Step Guide to Activating Employee Influencers appeared first on EveryoneSocial. New to personal branding at work? Here’s everything you need to know. You need a pure-play advocacy solution. Here’s why. Check out our customers’ success stories !

Activities 98

Activities Stats ROI Paid Search Agency 98

Brandpoint

JULY 14, 2023

Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts. Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts. Align your social media activities with your overall marketing strategy.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Zoominfo

AUGUST 4, 2020

It is also important to keep in mind that lead activity is always changing, and so should their scores. Lead management software can help you keep track of lead activity, and make sure that scoring is updated accordingly. Why Should You Measure Lead Generation Success? This can help you set a benchmark for high scores.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Inbox Insight

DECEMBER 15, 2023

Performance metrics help to accurately measure the effectiveness of your campaigns, enabling you to make data-driven decisions and optimize your B2B marketing strategies accordingly. It encompasses a vast range of marketing activities to create awareness and build interest in your product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 52

EveryoneSocial

APRIL 19, 2021

And managers that prioritize virtual team building activities will win out in the long-run. Why are Virtual Team Building Activities Important? Virtual team building activities can help colleagues learn about each other and what they enjoy doing in and out of work to create belonging and community across teams.

Activities 110

Activities Ad Building Best Practices Work Management 110

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. I covered two of these challenges in previous posts ( here and here ).

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

B2B Marketing Directions

JULY 29, 2023

In a recent article for martech.org , Christopher Penn wrote, "Everything in marketing is measurable, from top to bottom, from brand to customer satisfaction to purchase - you can measure 100% of marketing." He argued that when people say some aspect of marketing can't be measured, they mean that, ".

Marketing AI 52

Marketing AI Multi-Touch Attribution Budget Programs Multi-Channel 52

Account-Based Marketing Boosted with Company Data

JUNE 22, 2021

"If you can't measure it, you can't improve it.” Do you want to stay on top of your sales activity and grow a healthy pipeline? We’ve designed a sales activity tracking spreadsheet for salespeople to keep track of their daily activities of prospecting, calling, and meeting customers. Stay tuned!

Activities 98

Activities Design Business 98

Full Circle Insights

SEPTEMBER 22, 2022

But the original waterfall tracks campaigns and activities associated with a person, and B2B marketers are selling to buying groups, not individuals. Forrester developed a new B2B Revenue Waterfall based on ABM, and it illustrates why generating MQLs is no longer Job #1 for marketers — target account activation is.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

B2B Marketing Directions

DECEMBER 13, 2020

The conventional wisdom in the marketing community is that measuring the performance of marketing is now both necessary and achievable. The explosion of available data about customers and prospects and the expanding capabilities of marketing and analytics technologies have made some aspects of marketing easier than ever to measure.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. Under Settings, navigate to the Measurement section and edit. The post Using Google Analytics 4 integrations for insights and media activations appeared first on MarTech.

Marketing Analytics Tools 111

Marketing Analytics Tools Paid Content Analytics Activities 111

Stevens & Tate

OCTOBER 5, 2021

But, in order for your program to be successful, your goals should be attainable , measurable , and most importantly, a reflection of your overall business goals. Measurable – Establish concrete criteria for measuring your progress. Having a specific value assigned to a goal helps you measure your progress and stay on track.

Social Media 79

Social Media Media Paper Sales Qualified Leads 79

Markempa

MAY 24, 2021

Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-author of Brand Activism: From Purpose to Action. To start, what is brand activism? So, her brand was active. A Lack of Trust in Society . Brian: That’s a helpful distinction.

Activities 76

Activities Brand Identity Branding Planning 76

Litmus

APRIL 19, 2022

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. Now, many email marketers are wondering how to measure email marketing success. How to guide your team and leadership through these new measures of success.

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85