Marketing Insider Group

APRIL 20, 2020

I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. Employees are motivated to succeed not only for personal interests but because everyone is vested in working toward a larger common goal.

Activities 262

Activities Work Management Marketing Management Opinions 262

Zoominfo

NOVEMBER 12, 2020

Employee activism is nothing new. It was the work of employee activists that gained us the 40 hour workweek, paid parental leave, and other benefits aimed to promote a standard of living for blue-collar workers. Needless to say, employee activism is important. GIDI and Employee Activism . That’s activism.

Activities 217

Activities Zoominfo Fulfillment Act-On 217

InsightSquared

JUNE 15, 2021

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue . When it comes to recruiting, activity matters.

Activities 156

Activities Analytics Work Management Class 156

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation. Employee activation takes engagement up to a whole new level.

Activities 258

Activities ROI Customer Satisfaction Guidelines 258

Biznology

OCTOBER 9, 2020

CEOs are feeling pressured to take more of a public stance on social issues via social media and many employees are feeling disenfranchised as the result of COVID-19, either because they are working remotely, are on the front lines as essential workers, or have lost their jobs due to the economic impact of the pandemic. Yes: 38% No: 63%.

Webinar Metrics 197

Webinar Metrics Consulting Social Media Activities 197

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Need Help with Your Content Strategy? Quick Takeaways.

Activities 194

Activities Guidelines Curation Work Management 194

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Martech

JANUARY 11, 2023

We said we needed this as an organization to advance our marketing practices, and then it was really working with our marketing partners [to implement the technology]. Dig deeper: How Penske Media uses a CDP to help advertisers reach customers. The post How Coca-Cola activated their enterprise CDP appeared first on MarTech.

Enterprise Management 111

Enterprise Management Activities Advertising Agencies Work Management 111

ClickDimensions

MARCH 7, 2023

Throughout the customer/buyer journey a prospect is likely to interact with two different but complementary teams, that work together to ensure the best experience ever. Though they both work within reach of each other with the same end goal, sometimes barriers are formed, fragmenting communication and as a consequence, the customer journey.

Top of Funnel 98

Top of Funnel Work Management Lead Ranking Marketing Automation Services 98

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate.

Case Study 145

Case Study Case Studies Activities Studies 145

Heinz Marketing

AUGUST 21, 2021

Here are five strategies to help you do just that. The statistics show remote work is here to stay, from some part-time and others full-time. The hours some salespeople are spending locating files or documents could very well be allocated to more productive activities. Beyond Profit Podcast: Seth Maxwell on Youth Activism.

Activities 112

Activities B2B Thought Leadership Allocation Thought Leadership 112

EveryoneSocial

APRIL 19, 2021

Keeping people motivated and engaged at work takes effort, especially for remote and distributed teams. And managers that prioritize virtual team building activities will win out in the long-run. Why are Virtual Team Building Activities Important? Ideas for Virtual Team Building Activities . Virtual Lunch Dates.

Activities 110

Activities Ad Building Best Practices Work Management 110

Markempa

MAY 24, 2021

Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-author of Brand Activism: From Purpose to Action. To start, what is brand activism? So, her brand was active. Brian: That’s a helpful distinction. A Lack of Trust in Society .

Activities 76

Activities Brand Identity Branding Planning 76

Liveintent

SEPTEMBER 20, 2021

Here’s what they had to say about activating first-party data to improve audience targeting, engagement, and revenue. “So the users that stay active are highly engaged and a really captive audience.” “So the users that stay active are highly engaged and a really captive audience.”

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Liveintent

APRIL 21, 2023

Obviously, acquiring new customers is 5 – 25x more expensive, and research shows that increasing customer retention by just 5% means a 95% increase in profits , so why are senders of email so reluctant to activate their dormant list? They can then add those newly won-back emails to their active customer list.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Salesforce Marketing Cloud

JANUARY 24, 2022

Investing in new technologies to scale carbon removal will help better position the world for a time after reaching net zero. Body: Help your company reach carbon neutrality faster with Salesforce Customer 360 solutions. You can pay those who are doing this [work],” Fox Carney said. Reach Net Zero faster. Explore Net Zero Cloud.

Work Management 98

Work Management Paid Search Agency Companies Customer Surveys 98

Oktopost

JUNE 6, 2020

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98

Zoominfo

NOVEMBER 12, 2020

Employee activism is nothing new. It was the work of employee activists that gained us the 40 hour workweek, paid parental leave, and other benefits aimed to promote a standard of living for blue-collar workers. Needless to say, employee activism is important. That’s activism.

Activities 100

Activities Zoominfo Fulfillment Act-On 100

EveryoneSocial

JUNE 16, 2020

Marketing is always evolving, which means industry trends and tactics are always popping up with many novel strategies that are worth exploring and implementing at work. One of these newish terms is brand activation , which can appear to be just another idea that people throw around and does not really matter. What is Brand Activation?

Activities 103

Activities Brand Identity Branding Sample 103

Oktopost

APRIL 14, 2021

By focusing on teamwork rather than working on random, tactical tasks, marketers can zoom-in on building the big inspirations that drive success. He even reveals his secret sauce to ensuring how he inspires marketers to love their jobs, be proud of their contributions and do really good work. Like What You Heard?

Activities 107

Activities Tactics Creativity Transparency 107

Hinge Marketing

DECEMBER 17, 2021

At Hinge , we’ve developed actionable strategies to help our clients receive the transformative benefits of sales and marketing alignment – and we’re excited to share them in this handy 10-minute guide. . Although this can work for some organizations, a lack of proactivity can significantly hinder visibility, profitability, and growth. .

Work Management 93

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 93

Choozle

MARCH 18, 2022

Targeting tools like geolocation, site, category, and keyword targeting help your campaigns find your ideal audience on the open web, but using exclusive ad inventory, proprietary data, and targeting tools from Amazon Ads will help you to launch campaigns for massive audiences programmatically and with precision. Amazon DSP Ads.

Amazon 81

Amazon Activities Ads Cost Per Click 81

EveryoneSocial

JANUARY 12, 2022

alone — are also active on social media, including 90% of physicians. Despite this widespread use of social, healthcare organizations understandably have qualms about inviting employees to use social media at work. How Activating Employee Networks Helps the Healthcare Industry. It shortens the sales cycles.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97

Contently

MARCH 22, 2019

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000. You see the same pattern with every content marketing success story.

Top of Funnel 152

Top of Funnel Marketing Funnels Activities Content Marketing 152

EveryoneSocial

MARCH 19, 2020

Let’s be honest, working during social distancing isn’t easy. And in general, the workplace is continuing to evolve and we’ve seen digital transformation continue to revolutionize how people are staying connected and working. What Do We Mean By “Activating Employees?”. workers were working remotely. In 2015, 3.9

Social Media 87

Social Media Activities Media Distribution 87

EveryoneSocial

JANUARY 28, 2020

You want employees who are excited about their work, their company, and want to create and share on the company’s behalf. It’s going to be difficult to get people interested if they are disconnected from their work culture — no matter if there are benefits for them. But it’s still worth noting. Choosing the right vendor.

Activities 126

Activities Enterprise Management Work Management Marketing Management 126

Martech

MAY 3, 2022

This includes customer attributes and preferences, their behaviors, as well as other digital activities and events. Consolidating sales data into the unified CDP helps marketing teams see what actions drive those sales. This will help you to optimize to see what drives more leads and then also how leads really can contribute.

Activities 91

Activities B2B Marketing Digital Marketing Funnels B2B 91

Adobe Experience Cloud Blog

MAY 17, 2019

Activity #1: Set up and maintain a calendar. How does it work? It also helps if your scheduling tool has content categories to tag the types of content you routinely share to create a robust posting schedule. Activity #2: Break your feed’s monotony with curated content. How does it work? How does it work?

Social Media 134

Social Media Activities Media Curation 134

EveryoneSocial

DECEMBER 28, 2020

Here we will focus on how remote sales teams can stay active and grow leads, gain traction in the pipeline, and close more deals – no matter where they are working. Sales teams can use social selling as a strategy to help achieve sales goals by connecting with potential buyers through thoughtful content and social interactions.

Activities 99

Activities B2B Thought Leadership Social Networks Thought Leadership 99

Heinz Marketing

JUNE 26, 2020

But often, when I work with clients, I see a big disconnect between the sales goal and the ability to drive enough lead volume to meet the sales goal with the marketing budget allocated. Good luck and let me know if you find this information helpful! Benchmarks.

Forecasting 135

Forecasting Cost per Lead Top of Funnel Paid Search Agency 135

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. The growing body of work that we have been doing in the past few months has been focused on PLG.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

ClearVoice

DECEMBER 1, 2020

Understanding the difference between just hearing words and actively listening can help you create content that better meets the needs of your brand and your audience. . But do we listen actively, or do we just hear to react to the perfect sound bite, the perfect quote, or to seize an opportunity to interject our own thoughts?

Activities 82

Activities Examples Content Work Management 82

EveryoneSocial

APRIL 14, 2020

This is not about activating employee content creators for the sake of checking a box, but enabling content that has purpose and results in tangible value for your audiences. Great content creation continues to succeed and help all areas of your business thrive. Why Activating Employee Content Creators Matters. Of course not!

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

B2B Digital Marketer

MARCH 9, 2021

What is Your Digital Activity ROI? Anybody trying to sell anything online needs to be aware of their Digital Activity ROI (DAA). Granted, somethings may be loss leaders, like helping people solve a problem or answering a question knowing they are not your ideal client. Take into perspective all of your digital activity.

Activities 52

Activities ROI Webinar Metrics Internet Marketing 52

Magisto

MARCH 17, 2020

I’ve been working remotely for over 10+ years ( shockingly my entire career ) I’ve dredged through the trenches to learn the hard lessons so you don’t have to. Never worked from home? Worked from home before? But what does connection really mean when you work from home? My best advice?

Work Management 98

Work Management Product Tips Order 98

Outreach

APRIL 20, 2020

And without Bombora’s data we might not have not noticed what happened at the end of March and early April (weeks 8-10 below): B2B intent activity is picking back up as companies are getting used to operating remotely and in uncertainty. Thankfully, activity data quickly returned to normal. Stay Tuned.

Intent 102

Intent B2B Sales Activities Bombora 102

EveryoneSocial

JULY 21, 2022

Ninety-five percent of employees say a company’s reputation is a key factor when considering a new job — just one reason why employer branding activities are so important. If you’re serious about improving your company’s reputation and reaping all the benefits, here are the five employer branding activities to prioritize.

Activities 52

Activities Brand Identity Branding High Quality Lead 52