Hubspot

DECEMBER 10, 2010

When creating calls-to-action, use active voice and verbs that convey educational offers. Twitter also allows you to pick from three different Twitter sharing buttons that count your ReTweets straight from each blog post, thus encouraging people to keep sharing. How much time per week should we allocate to maintaining the blog?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

ClearVoice

DECEMBER 8, 2020

Aside from a number that looks good, a brand should focus on powerful storytelling, cultivating community through engaging with people who take the time to comment (which goes back to statement #2), and actively listening to and reviewing sentiment and data consumption. billion active monthly unique users per month.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Webbiquity

APRIL 10, 2018

Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%). HubSpot ). Almost half (49%) state they are still in the experimental stage, while just over a third (36%) are at campaign activation level.

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hubspot

APRIL 5, 2018

Keep in mind that as Google walks you through the setup of your listing, you'll automatically create a Google+ Page for your business as well, which leads us to our second Google marketing tool. Google+ Business Pages. HubSpot customers can easily add the Google +1 button to their blog within the HubSpot Marketing Platform.

Google 78

Google Adsense Tools Doubleclick 78

ClearVoice

JUNE 24, 2021

A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Blogging content is still effective. To paraphrase a popular misquote of Mark Twain , “The rumors of the death of business blogging are greatly exaggerated.” Active blogging improves reach.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

DECEMBER 20, 2012

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. Remember: An engaging title can make or break a blog post. Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

Single Grain

DECEMBER 29, 2020

He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. Alex Turnbull is the CEO and Co-Founder of Groove , which helps you deliver excellent customer service, and they’ve got big-name clients like Shopify, HubSpot and AT&T. His posts on the blog are outstanding. 4) Alex Turnbull.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

ClearVoice

MAY 26, 2022

Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Your business blog can: Position you as a thought leader in your industry.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. These are the types of popups I use on my own site, and we use them at HubSpot too.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Marketing Qualified Leads 101

PureB2B

JUNE 13, 2017

For example, HubSpot can set up workflows for you to map out the customer journey. Social media is one of the best channels for businesses so reach and engage with their audiences. Social media is mostly used to give quick updates about the business, blog, and sometimes, product and services.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Work Management Marketing Management 86

PureB2B

JUNE 13, 2017

For example, HubSpot can set up workflows for you to map out the customer journey. Social media is one of the best channels for businesses so reach and engage with their audiences. Social media is mostly used to give quick updates about the business, blog, and sometimes, product and services.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Webbiquity

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Integrate social media activities with your CRM system. Ask essay-type questions in your blog posts and encourage readers to answer with a comment.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

LeadSquared

NOVEMBER 24, 2015

I found this great article that lists the tops tools for digital marketing for different digital marketing activities. Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. However, a responsive website, social media presence, and a business blog would probably make lead generation quicker.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Hubspot

MARCH 11, 2011

Benefits of Generating Your Own Business Leads. Control: In order to eliminate your reliance on buying leads, you would be taking control, both in terms of your website and your business' lead generation activities. If your business currently depends on paid leads, it may be time to make a change. Connect with HubSpot :

Buy 28

Buy Lead Scoring Lead Ranking Generation 28

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 301

Top of Funnel Paid Search Agency Companies Marketing Automation Services 301

Hubspot

OCTOBER 28, 2011

Our research primarily shows that websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers. We've long known that business blogging , social media, and great content creation are the keys to successful inbound marketing.

Peer-to-peer 28

Peer-to-peer Ideal Customer Profiles Marketing Websites Generation 28

Hubspot

JUNE 6, 2011

Instead, you need to be actively forming new relationships with fellow bloggers. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today! Connect with HubSpot : Connect with HubSpot :

Blogger 28

Blogger PR Inbound Marketing Hubspot 28

Hubspot

MAY 20, 2010

However, it can become difficult to consistantly think of new ideas for your business blog. Upon viewing your referring keywords list you see the phrase "how to install a circuit breaker" is a common referring keyword, but not something that you actively optimize or create content around. Connect with HubSpot :

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

DECEMBER 2, 2010

According to HubSpot research companies that have a business blog attract 55% more website visitors than non-blogging companies. HubSpot has partnered with Jeff Ente of Who’s Blogging What to create a a new 24 page ebook that provides business blogging expertise from some of the best bloggers on the web.

Peer-to-peer 28

Peer-to-peer Advertising Agencies Blogger Thought Leadership 28

Hubspot

AUGUST 16, 2012

It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. But did you know that the frequency with which you blog also has a direct impact on the amount of subscribers and email traffic you receive? That's right. Here's what we found.

Traffic 28

Traffic Ad Frequency Thought Leadership Advertising Funnels 28

Hubspot

JANUARY 13, 2011

SEO involves making the best use of keywords on your website pages and in your blog articles, as well as using some HTML behind the scenes to help search engines identify images and easily read your site. Why is this important to your business? If you are reading this article, you have found one of HubSpot's most valuable assets.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

AUGUST 24, 2011

Business blogging is a key part of any inbound marketing strategy. Every blog post you write is a unique entryway for someone new to come to your website, learn about your company, and perhaps even buy from or do business with you. So, no question about it: the more blog content you publish on a regular basis, the better!

Lead Scoring 28

Lead Scoring Lead Ranking Hubspot Inbound Marketing 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 18, 2010

Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Biznology

OCTOBER 14, 2011

Other places that I ended up doing some writing for over time like HubSpot and Search Marketing Standard came about through relationships I have been developing over time either with or without the intention of trying to earn a writing spot with these folks. I had my own blog that a small number of people used to check in at.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Hubspot

DECEMBER 23, 2012

Twitter Passes 200 Million Monthly Active Users, a 42% Increase Over 9 Months, From TechCrunch. You might remember Twitter’s last update back in March where the microblogging service announced its 140 million active users milestone, with 340 million tweets per day. Don’t overlook Twitter as a way to attract customers to your business!

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Hubspot

FEBRUARY 10, 2014

Enabling comments fosters a sense of community among you and your visitors, makes your blog much more interactive and engaging, allows you to gather valuable feedback from your readers to inform your content strategy, and helps you come up with new topics for future blog posts. Blogging' 7) Search Bar (Must-Have).

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Industrial Marketing Today

APRIL 26, 2010

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Instead of buying print ads in trade journals, they create their own blog and build an active community around it.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

JANUARY 27, 2011

January is flying by with too many meetings and the always lovable planning activities. So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. Connect with HubSpot : Wow -- it's almost February. 10 Marketing Stories to Know This Week.

Planning 28

Planning Blogger Lead Scoring Lead Ranking 28

Hubspot

JULY 1, 2011

Comments Matter - Maximizing the number of comments for a blog post should not be your goal. The goal of your business blog is to drive visits, leads, and customers. As Dan Zarrella recently pointed out , comments do not contribute to these important metrics on which a blog should be measured. Connect with HubSpot :

Best Practices 28

Best Practices Blogger Storytelling Business Blogging 28

Hubspot

MAY 7, 2014

When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action somewhere in the post to offer conversion opportunities. However, there are other ways to use your blog to contribute to database growth -- I''m talking about promoting an active blog comments section.

Top of Funnel 28

Top of Funnel Opt-out RFP Opt-in 28