OpenX Deal Library will compare alternatives to cookies
Martech
FEBRUARY 2, 2024
Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. For activation it will be agnostic as to DSP choice. Will alternative identifiers take first prize? The deals on the table. Get MarTech!
Let's personalize your content