Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. This content explosion isn’t imagined.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Choosing the alternative to LinkedIn Elevate. Why Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Act-On

APRIL 26, 2024

These new requirements have been a non-issue for us and for most of our Act-On customers as well. While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged. We’re constantly looking at performance all the way through the funnel, not just what gets us volume at the front end.”

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Act-On

APRIL 26, 2024

Remember our two imaginary Act-On leads, Debbie (the marketing director) and Tyson (the small business owner)? There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. In addition to marketing and sales, Suzy Balk, our Sr.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Biznology

SEPTEMBER 7, 2017

In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. Remotive : Remotive Slack has several chat rooms, acting as a virtual water-cooler where remote workers share jobs, tips, and cool vibes! COULD LINKEDIN GROUPS MAKE A COMEBACK?

Linkedin 141

Linkedin Business Communities Social Media 141

SmarkLabs

JUNE 12, 2023

Ever wondered about building a personal brand on LinkedIn? More so, for executives who often act as the public face of their organization. How does an executive find the time to build an influential personal brand on LinkedIn while juggling all their other responsibilities? LinkedIn enables thought leadership Why LinkedIn?

Linkedin 52

Linkedin Examples Personalization B2B Thought Leadership 52

EveryoneSocial

MARCH 10, 2023

In recent years, a new phenomenon has emerged on the world’s largest professional social networking platform: LinkedIn Influencers. These thought leaders make waves on LinkedIn with their engaging content and valuable insights, building large followings and establishing themselves as credible sources of information in their industries.

Linkedin 52

Linkedin Tips Social Networks Work Management 52

nDash

NOVEMBER 15, 2022

Do you know your LinkedIn audience? When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. LinkedIn is the social media platform many companies choose for creating and sharing business-related content. Understanding Your LinkedIn Audience.

Linkedin 52

Linkedin Paid Search Agency Content Statistics 52

Oktopost

APRIL 2, 2021

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. What is LinkedIn Analytics? Where to Find Your LinkedIn Analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? Common CTAs on LinkedIn and Facebook include Download, Learn More, Sign Up, and Register. A look at how offer types perform on LinkedIn and Facebook. If B2B marketers had the budget, it went to LinkedIn nine times out of ten.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

The Forward Observer

MARCH 15, 2024

And, interesting facts – he has an engineering degree and was in a band that opened for major recording acts like Lynyrd Skynyrd, Bonnie Raitt, and Kenny Loggins! Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. It’s not easy to reach the people you need to reach.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. How Important is LinkedIn To Business and Employment. LinkedIn boasts 756 million users, 2 million posts every day, and a reputation as the most trusted social platform in the world, according to Business Insider. Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Act-On

OCTOBER 23, 2018

Marketers are embracing LinkedIn Native Video, where they can dramatically increase engagement with prospects and others. Read our how-to guide for a winning strategy.

Linkedin 106

Linkedin Video Marketing Marketing Prospects Marketing Strategy 106

SalesIntel

MAY 3, 2021

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Here are ten fresh ways to use LinkedIn for sales prospecting. Use Internal Resources for LinkedIn Prospecting and Content Creation.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Act-On

JULY 18, 2018

Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.

Linkedin 103

Linkedin Organization B2B Marketing Marketing & Strategy 103

SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. Optimize Your LinkedIn Profile. Those days are over. The design size should be 1400 x 425 pixels.).

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Webbiquity

NOVEMBER 28, 2023

Often, your website acts as the first point of interaction, shaping potential clients’ perceptions. Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. B2B buyers crave tailored experiences. Think about an IT services firm.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Marketing Insider Group

JULY 29, 2015

What does a good craft beer bar have in common with a great LinkedIn profile? There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every should use. There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every should use.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Hubspot

OCTOBER 30, 2017

LinkedIn headlines are essentially the professional version: They ask you to describe who you are and what you do in just one line. But letting LinkedIn choose your headline for you is a mistake. Here are the four secrets to writing an effective LinkedIn headline. How to Write a LinkedIn Headline. Include your value prop.

Linkedin 97

Linkedin Enterprise Management Work Management Examples 97

Valasys

JUNE 12, 2020

ABM is a zero-waste marketing strategy of high significance to the marketers & running Account-Based Marketing campaigns on LinkedIn allows marketers to benefit from the essential element of strategic ABM on LinkedIn. Scoring, Selecting and Prioritizing Your Target Accounts.

Account Based Marketing 72

Account Based Marketing Linkedin Campaigns Lead Ranking 72

Marketing Insider Group

MAY 1, 2023

There is no sense of urgency to buy, or intrigue to prompt buyers to imagine a better future and act now to secure it. Campbell’s structure can be simplified into three acts: Departure: The hero prepares for a journey into the unknown with help from a mentor. But this messaging is often brief, bulleted, and matter-of-fact.

Content Marketing 259

Content Marketing Planning Paid Search Agency Content 259

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

illumin

APRIL 18, 2024

For example, by complying with The Health Insurance Portability and Accountability Act ( HIPAA ), the California Consumer Privacy Act ( CCPA ), and other regulations brands make customers feel more comfortable using their product(s). Perform regular audits Regularly perform security audits.

Privacy 111

Privacy Transparency Privacy Protection Ethics 111

PureB2B

MARCH 6, 2018

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. You can’t just rely on your connections to maximize your reach on LinkedIn users.

Linkedin 62

Linkedin Lead Ranking Lead Scoring Leads 62

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. He hasn’t bothered to update his LinkedIn profile since he joined the firm. Which is true? No picture.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

B2B Marketing Traction

NOVEMBER 11, 2014

It’s easy to add an update on LinkedIn and Facebook, right? I tend to be more factual on LinkedIn updates and more conversational on Facebook. On LinkedIn Company pages you have 600 characters to describe your update, but keep it as brief and compelling as possible. b2b content Facebook LinkedIn marketing social media'

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

Zoominfo

FEBRUARY 27, 2021

These tools must unveil new business opportunities so sales professionals can act on them. LinkedIn Sales Navigator. LinkedIn’s Sales Navigator is a sales intelligence platform that helps B2B professionals filter leads and pinpoint the most relevant ones for outreach. What Should My Sales Intelligence Tool Include? InsideView.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

illumin

APRIL 11, 2024

Subsequently, brands started paying these creators to be part of their marketing strategies, as these authentic recommendations not only resonated with consumers, but they were acting on these endorsements. Now, content creators can be found across all of the social platforms. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

The Forward Observer

JANUARY 5, 2024

Transform Your Business. by Chris Kocek About the Book Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet? Connect the Dots. Create New Categories.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

B2B Marketing Traction

JANUARY 11, 2013

LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly. But LinkedIn member, beware! Consensus is activated by evidence of how others are thinking, feeling or acting.

Linkedin 100

Linkedin Social Media Act-On Display 100

PureB2B

MARCH 6, 2018

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. You can’t just rely on your connections to maximize your reach on LinkedIn users.

Linkedin 48

Linkedin Lead Ranking Lead Scoring Leads 48

Trade Press Services Newsletter

NOVEMBER 2, 2023

As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections. Add the award to your LinkedIn profile, then click “share with your network.” This simple act of gratefulness will help maintain your professional relationships and solidify your reputation within your industry.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130