Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Top Rank Marketing

SEPTEMBER 7, 2023

With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures. Bringing in talented and experienced leadership like Donna sets the agency up for success as we continue to expand and grow.

Paid Search Agency 119

Paid Search Agency B2B Thought Leadership Advertising Agencies Planning 119

Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Today’s B2B buyers trust people, not brands. Don’t get me wrong. Choosing the Right Platform.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Zoominfo

JANUARY 15, 2021

Your content should present your brand as a thought leader. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketing Insider Group

APRIL 12, 2021

The CMI 11th Annual B2B Content Marketing Report found that 72 percent do so. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. Quick Takeaways. Retargeting.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Which Channels Are Best for B2B Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Martech

MARCH 14, 2024

Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance). This one’s tricky because there’s sometimes a fine line between “AI helped me organize my thoughts into a post” and “I let ChatGPT do all my thinking for me.” This type of uncertainty isn’t just a B2C problem.

Marketing AI 124

Marketing AI Work Management Marketing Management B2B Thought Leadership 124

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. can all be B2B. What Makes B2B Different.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. Optimize Your LinkedIn Profile. Those days are over. The design size should be 1400 x 425 pixels.).

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Heinz Marketing

MAY 19, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Alexa!

B2B Thought Leadership 111

B2B Thought Leadership Thought Leadership Paid Search Agency PR 111

Oktopost

SEPTEMBER 9, 2021

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer. A must-listen episode for anyone marketing in a regulated industry.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Webbiquity

FEBRUARY 4, 2020

But it’s a well known secret in the industry that risk assessments are hardly ever read by leadership. They weren’t able to act as strategic advisors to corporate governance. Instead,we focused on joining conferences and professional associations where we heard the same things over and over: “I need more support from leadership.” “I

Budget Programs 295

Budget Programs Validation Work Management Allocation 295

Outreach

MARCH 8, 2021

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. Three to four years ago, I predicted that B2B sales roles and methods were headed for transformational change.

Forrester 105

Forrester Outreach B2B Thought Leadership Thought Leadership 105

Marketing Insider Group

MAY 11, 2020

It involves brands acting more like publishers and creating content on a destination you own (your website) that attracts visitors. Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. And why do I need it now? What Is Content Marketing Really?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

AUGUST 20, 2018

For example, if you run a service-based consultancy that deals with providing services to other businesses, then LinkedIn would be the best platform to engage your customers. To do so, you build a following within a Facebook group and establish yourself as a thought leader in your industry. For B2B: LinkedIn.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Sprout Social

NOVEMBER 1, 2021

Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? Act as an expert and recommend the company’s products and services to friends and family. Subject-matter expertise for industry thought leadership. What is employee advocacy? Types of employee advocacy.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. As customers continue to evolve the B2B sales journey, it’s critical that tech vendors remain adaptable in their processes, addressing the distinct needs and preferences of potential buyers rather than following a more traditional path toward purchase. Modern B2B Sales Model.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Exo B2B

MARCH 17, 2021

Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. They must also proceed as quickly as possible with their own marketing transformation to ensure their dominance and leadership. That’s what I wrote in our previous life in 2018.­.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

KoMarketing Associates

DECEMBER 5, 2018

In this post, I am going to review best practices we communicate to clients, and important points to consider when linking across frequently developed B2B content marketing assets and web pages. There was confusion as to why certain tactics were being applied and if customization should occur based on the type of content being optimized.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Marketing Craftmanship

AUGUST 14, 2015

Here’s a very short list marketing essentials for B2B and professional services firms: 1. Address topics and issues that demonstrate the firm’s thought leadership, but don’t present it in an overly academic, ponderous style. Your website should also: Use plainspoken, simple language.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Content Standard

JANUARY 18, 2019

The company’s new ad campaign hopes to change that, as CEO Brian Moynihan “picks up the mic” and adds his voice to the brand’s content marketing thought leadership efforts. That makes CEO leadership and trust more important than ever. The Pathway to Thought Leadership. Where do you begin?

Thought Leadership 67

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 67

Heinz Marketing

JANUARY 24, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you are watching us live on LinkedIn, on Facebook, on YouTube.

B2B Thought Leadership 103

B2B Thought Leadership CMO B2B Sales Paid Search Agency 103

Marketing Interactions

FEBRUARY 17, 2020

Content marketing has been an ongoing practice for B2B marketers for more than a decade. But for many buyers, the B2B content they encounter is out of context. B2B Buyers say: Give me messaging I can understand. B2B Marketers say: Our personalization efforts are mostly ineffective. Provide substance over style.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. Maintain a presence in LinkedIn groups. What is B2B prospecting? Research, research, and research some more.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Marketing Insider Group

SEPTEMBER 27, 2011

During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership. If you write a personal blog or help manage your company’s, you already know the value that blogging can provide as a tool for Thought Leadership.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Marketing Management B2B Sales 100

EveryoneSocial

AUGUST 10, 2020

While the employee influencer may have a stronger appeal for B2B, more B2C companies are catching on to their value as well. Of course having 100,000 social connections from an employee thought leader can be great too, but many times those with a few hundred or thousands can make a stronger brand impact.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Peer-to-peer Network Marketing 69

Metadata

JUNE 16, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. Why do so many B2B landing pages fail to convert well? Whatever a B2B marketer writes, it’s copy. LinkedIn posts. Thought leadership articles.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

Marketing Insider Group

OCTOBER 16, 2012

Here are the high level results that they shared publicly and the implications for B2B Marketing leaders… Content Marketing Is Important. Brands Are Slow To Act. What Does This Mean For B2B Marketers? And hopefully will act as evidence for marketing leaders that now is the time to make a move.

Customer Surveys 100

Customer Surveys Content Marketing B2B Thought Leadership Barriers 100

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Best B2B Marketing Conferences in 2021.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Do you want to be known as a marketing guru, an industry thought leader or a behind-the-scenes hustler who gets things done?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106