Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Marketing Insider Group

MARCH 16, 2023

Because while many people wish they could be Gryffindors, they’re not all willing to take the risk that comes with acting like one. They know their stuff, always able to add to the conversation with interesting facts and settle any debate by acting as the expert. As a result, we all know today that Red Bull gives you wings.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

seo.co

JANUARY 1, 2023

Consider that this information could also be published in the form of a valuable blog entry, a useful and authoritative whitepaper, or a series of social media posts that help the website build its engagement levels and create a viral following on Facebook, Twitter, Tumblr, Pinterest, and other networks.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Hubspot

MAY 24, 2016

Trying to go viral? While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. Measuring the Effects of Virality: An Analysis of 4 Unique Viral Posts. affected BuzzFeed’s traffic.

Viral Marketing 50

Viral Marketing Analysis Opinions Creativity 50

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. Like Be the first to like this post.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. But social media platforms have overtaken them as Internet users’ go-tos for new information.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Brandpoint

NOVEMBER 15, 2021

In our interview with Jody Guetter of Social Assurance , she gives a ton of awesome tips on how to create engaging and dynamic experiences during online conferences. Distributing interviews and getting news coverage about your social good efforts are easy ways to share your activities internally and externally.

Trends 157

Trends Planning Work Management Contingency Planning 157

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Content 130

Content Trends Social Media Eye-Tracking 130

SnapApp

APRIL 4, 2013

Why are blogs so valuable for businesses? Is it the malleable nature of the medium that makes blogs easily adaptable for a wide variety of business objectives? Collect Leads within Blog Posts : Why do you see so many blogs with subscription or lead generation forms buried at the bottom of the page?

Viral Marketing 48

Viral Marketing Sales Qualified Leads Lead Scoring Lead Ranking 48

Buffer

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? Each social network has a different algorithm. Learning why some posts go viral while others don’t is nigh on impossible. Find out more on our announcement blog here.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. How am I doing this?

Social Media 100

Social Media Web 2.0 Media Blogger 100

Onalytica B2B

NOVEMBER 12, 2018

Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Read on to learn a top-line summary of how each sector differs in their: program focus, business outcomes, social media channels, content focus and influencer targets. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. Maybe you’re wondering, “Should I be mixing professional content into my colleagues’ personal social media worlds?

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 130

markempa

DECEMBER 30, 2008

I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. Blogging became a way to help build my company’s reputation, and your reputation helps people make conclusions about your brand.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Navigate the Channel

JANUARY 8, 2024

If customers aren’t engaged, they won’t act.” For deeper insights on micro-moments, visit this Oracle blog. Almost all marketers have reason to remain attentive to this digital trend and include it in their business’ marketing strategies. Indoor studio shot isolated on beige background Why? Go here for more on this from Google.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Outbrain

MARCH 15, 2021

The good news is, you don’t have to go viral to get your content shared – nor do you need to write the perfect blog post every time. Blog posts can no longer be static, filled with large blocks of text, minimal images, and stuffy writing. One important media format to consider is video. Invest in Video.

Sales Qualified Leads 40

Sales Qualified Leads Content Case Study Case Studies 40

Outgrow

AUGUST 6, 2021

Well, we have repeated this several times in our previous blogs and we can do it several times more. Calculators have the ability to go viral and break the internet. They not only act as incredible lead generation tools but also save time and money. But the hours spent on generating quality leads must be fruitful. Let’s begin!

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

ClearVoice

SEPTEMBER 14, 2022

Ad copy is used traditionally in print advertising but has moved into the online space as the text used in search ads, social media ads, and website ad copy. While the “yes” votes didn’t come out to be much more than the “nos,” the stage was set for a viral buzz that helped the product when it finally launched later that year.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . EMAIL MARKETING. Leave behind: Relying Exclusively on Demographic Segmentation. Adopt in 2020: Integrating Behavioral Segmentation. CONTENT STRATEGY.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

SocialPilot

FEBRUARY 11, 2024

Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. Find influencers who are pioneers in utilizing new social media features or platforms, staying ahead in [specific niche or industry], to leverage cutting-edge trends.

Sales Management 89

Sales Management ROI Planning Work Management 89

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

NOVEMBER 18, 2019

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . Although the initiative called attention to many blatant acts of sexual misconduct, small acts of gender bias still run rampant in the workplace. .

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we make a viral video that gets thousands of views?

PR 160

PR Social Media Paid Content Media 160

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. The best way of building your brand is to get ahead of the curve and gain an eye for content that has the potential to go viral.

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

ClearVoice

FEBRUARY 1, 2022

Wole Langunji is a notable Nigerian artist known around the world that creates art through cultural references mined from the eras of colonization and decolonization of the African continent critique the racial and social structures of the 19th century while evoking commentaries on power, femininity, and womanhood.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Outgrow

NOVEMBER 30, 2022

This is done by drawing audiences’ attention to various online channels such as social media, blogs, emails, and others. . Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . We’ll also look at examples of video marketing campaigns for inspiration.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Martech Advisor

JANUARY 24, 2020

The course curriculum covers the basics of blogging and storytelling. You’ll learn how to develop the pillar-cluster model, start guest blogging, repurpose and promote content, and analyze the results. This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Optinmonster

SEPTEMBER 2, 2020

Share a piece of content on social media. This is true for blog posts, YouTube videos, social media posts, podcast episodes, and more. Anchor texts in blog posts. Text in social media posts. 3) Anchor Texts in Blog Posts. Grab a download. Sign up for a newsletter. Optin campaign buttons.

Examples 119

Examples Click Rate Social Media Copywriting 119

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Outgrow

OCTOBER 7, 2021

Do not commit the sin of being absent on the go-to social media platform for growing ecommerce business – Instagram! This acts as a great ecommerce marketing strategy! Resource: Social Media Hacks To Grow Your Business. #5 Resource: Your Guide To Social Video Marketing. #6 2 Hangout on Instagram.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

SmartBug Media

APRIL 19, 2021

And, you bet your bottom dollar, marketing campaigns have become more fun (per the first sentence of this blog) because of it. They can act as an introduction or a brief overview to a certain topic. They can act as an introduction or a brief overview to a certain topic. Go Viral If You Dare—NFT Please?

Campaigns 111

Campaigns Effectiveness Paid Search Agency Class 111

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. Take Oreo’s viral ad of 2013, for example. After the event, the buzz continued with countless press mentions and earned media. Social Media. Getting Started: Investing Media Budget Around Tentpole Events.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

LEADership

FEBRUARY 25, 2014

—42 Tips to Make B2B Social Media Work for You. As members of the C-Suite, our social skills are constantly at work. Despite this “always on” state, our social skills only get better, not worse; well for most of us at least. Think About the Social, Not About the Media. —42 Click here to Tweet this! ).

Social Media 40

Social Media Media B2B Sales Broadcasting 40