DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. Updated for January 2022.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Marketing Insider Group

JULY 28, 2020

Of the top tech organizations—Google, Microsoft, Amazon, and Facebook—only Microsoft has a CMO. Acquisitions Overshadow Organic Development in Brand Growth. Last, the authors correlate the results of the acquisition trend. In fact, an acquisition is a critical time for content marketing. Powering Your Content Marketing.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees. How much traffic does social media contribute to those outcomes?

Social Networks 179

Social Networks Business Work Management Social Media 179

Liveintent

MARCH 31, 2020

Ad costs on Facebook are skyrocketing, and marketers are (understandably) getting antsy. According to AdStage, Facebook CPMs have grown 90% year over year. And as LiveIntent found, 85% of marketers spending over $100K on Facebook are concerned about that cost, while 47% fear they might get priced out of the platform altogether.

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. People share on Instagram or Facebook what they want others to know about them.” But we’ll mostly drive traffic to a landing page.”

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” With Facebook ads, drilling down to one thing that suits all advertisers is nearly impossible. Here’s an important note for non-U.S.

Facebook 129

Facebook Advertisements Advertising Features 129

SendX

DECEMBER 7, 2020

Next, we'll look at how you can increase that % even further: Increasing Customer Acquisition A never-ending email marketing pain point is gaining new customers, especially ones that buy your products or services. CAC (customer acquisition costs) have been rising steadily over the past five years.

Email Marketing 221

Email Marketing Work Management Marketing Management Open Rate 221

Webbiquity

JULY 19, 2022

There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. Reach: Number of new followers, impressions, traffic data; and. Customer Acquisition Costs.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. The beginning of our Q1 2020 Acquisition Campaign started with a blinking cursor. Establishing the Campaign.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Optinmonster

JANUARY 29, 2024

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Marketing Insider Group

JANUARY 24, 2023

They are too focused on customer acquisition. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Customer acquisition is important. Get started today and generate more traffic and leads for your business. Content is like gold.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

KoMarketing Associates

DECEMBER 5, 2017

Our focus for 2018 will be on attracting more users to the site, we’ll be investing in marketing automation and other marketing avenues and technologies that can help us drive and convert traffic. Katy Katz , Director of Account Strategy, Marketing Refresh.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Hubspot

JULY 18, 2019

Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Anyword

OCTOBER 10, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. Digital ad giants Google and Facebook (and to a lesser extent, Amazon) have a lock on the market, leaving publishers increasingly dependent on those sources of traffic and revenue.

CPC 40

CPC Cost Per Click Facebook Lock-In 40

Anyword

OCTOBER 10, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. Digital ad giants Google and Facebook (and to a lesser extent, Amazon) have a lock on the market, leaving publishers increasingly dependent on those sources of traffic and revenue.

CPC 40

CPC Cost Per Click Facebook Lock-In 40

Liveintent

JANUARY 30, 2020

“It’s made it a lot harder for us to really drive the same traffic and revenue that we were.” ” That’s why there’s one new year’s resolution that should be at the top of D2C brands’ lists: testing new acquisition channels. Testing new waters. And they’re not the only ones.

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Unbounce

DECEMBER 1, 2021

Facebook Ads Manager. Despite its name, Facebook Ads Manager manages more than just ads for Facebook—it handles Instagram ads , too. Ads Manager ads appear in Facebook and Instagram feeds, and often have designs similar to each platform’s standard posts. Here are the four best mobile ad platforms to try.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Optinmonster

JULY 28, 2022

The first thing to track about your marketing campaigns is traffic. Traffic is simply how many people visit your website or social media profiles. Without traffic, you have no customers to market to in the first place. Check out our ultimate SEO guide to learn how to grow your traffic. Did they see a Facebook ad?

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Crimson Marketing

SEPTEMBER 24, 2014

Whereas “one-size-fits-all” promotional tactics often drive traditional retail traffic, brands can now use digital marketing channels to segment and influence their target audiences. Facebook owns 20% of that audience’s online time. Nicolas Franchet is the Head of Retail and E-commerce, Global Vertical Marketing at Facebook.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Oktopost

NOVEMBER 9, 2023

With most B2B companies active on platforms like LinkedIn, Facebook, and Twitter, social media provides a natural landscape for connecting with professional audiences. For example, if your goal is lead generation, LinkedIn and Facebook’s detailed targeting options would allow you to reach professional audiences with lead ad units.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Huptech Web

JANUARY 29, 2024

Thеy primarily focus on short-tеrm growth mеtrics, such as rapid usеr or customеr acquisition, with lеss еmphasis on long-tеrm sustainability. Acquisition This is thе first point of contact bеtwееn you and your customer. Activation In this stagе, customers havе thеir first mеaningful intеraction with your product.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. In March, we saw a 13% increase in CPCs on Facebook. March Data.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Valasys

JANUARY 23, 2024

In the end, backlinks increase organic traffic by confirming your website’s authority. This can aid in the growth of their brands and organic monthly traffic. Also, before starting link acquisition, Page One Power may provide linkable material on the client’s website. Building links may take a lot of work.

Link Building 40

Link Building Service Ad Building Acquisitions 40

SocialPilot

JANUARY 14, 2024

57% of LinkedIn’s traffic is generated via smartphones. The United States accounts for 31.16% of LinkedIn’s traffic. LinkedIn Engagement Statistics Did you know 99.63% of LinkedIn search traffic comes from organic search alone? 22.04% of LinkedIn traffic comes from search alone. Discover more of such LinkedIn stats below.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Unbounce

JUNE 1, 2021

Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG. What Is Retargeting, Really? The cost for converting a customer was climbing fast.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. What Is Traffic Attribution?

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Parse.ly

FEBRUARY 16, 2023

He covered how real-time data can help you: Understand which content resonates with your audience Inform your social media strategy Take advantage of spikes in traffic Curate your homepage with the most engaging stories and content. We can even monitor social interactions, such as tweets or Facebook likes and comments.

Curation 52

Curation Webinar Metrics Tagging Acquisitions 52

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Again, pay strict attention to Facebook’s contest rules.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

FunnelEnvy

FEBRUARY 11, 2021

84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), Pretty much everyone buys ads from Facebook and Google, but it’s also quite common for B2B marketers to buy ads from LinkedIn. a click versus Facebook’s $1.72. How do You Scale Website Traffic so that it Ends in Revenue?

Paid Search Agency 88

Paid Search Agency Top of Funnel Funnel Advertising Ads 88

Unbounce

OCTOBER 1, 2019

Drive traffic by becoming a one-stop-shop for the newly engaged. What you probably haven’t heard is how the brand’s marketers helped drive customer acquisition like mad by persuasively communicating Zola’s benefits to the diverse segments of its target audience. It’s worked like a hot damn, too.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Outbrain

NOVEMBER 11, 2019

Last year started with a bang (and not a good one) for most publishers: Facebook announced that it was changing its news feed in favor of personal updates, reducing news contributions from 5% to only 4% of all updates. Focus on Users, Not Traffic. Buying traffic is relatively simple and less costly than reaching new, interested users.

Acquisitions 30

Acquisitions Mobile Advertising Marketing & Strategy Custom Publishing 30

Unbounce

MARCH 12, 2020

Over the course of about a year, Kelsey used Unbounce-built landing pages and social ads on Facebook and Instagram to grow Love Child Organic’s email marketing list from 2,000 to more than 16,000 subscribers. (Oh, We focused on Facebook and Instagram for our ad strategy, because we knew that that’s where millennial moms were.

Cost per Acquisition 144

Cost per Acquisition CPA Landing Pages Brand Identity 144

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Anyword

MARCH 6, 2019

We launched The Keywee Facebook CPC Tracker , based on analysis of data from hundreds of publishers, to help publishing leaders understand how changes to the Facebook platform affect their work. showed that internal referrals make up 35% of publisher traffic. million users but have tripled their acquisition of daily subscribers.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Goodish Agency

AUGUST 5, 2021

landing page, Facebook ad, or email campaign) affect your conversion rates? It basically means finding a unique strategy or tactic for acquiring traffic/customers at a very low cost per acquisition/conversion in a short amount of time. Goodish Agency. Growth hacking, on the other hand, is more instantaneous.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116