LeadsRX

FEBRUARY 16, 2021

Because LeadsRx is the podcast attribution solution that includes podcasting alongside other marketing campaigns such as Google and Facebook, marketers receive a complete view of their podcast marketing performance. Is it Google- or Facebook-level data? It’s not enough.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. Putting Acquisition Into Action. Facebook ads. Pursuing High-Performance Partners. Affiliate referral campaigns.

Paid Content 132

Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Facebook Video Ad Specs. Required Lengths By Placement: Facebook: 240 minutes max.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

SmartBug Media

AUGUST 4, 2020

These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. In most instances, this includes channels like Google My Business or Facebook. Ensure key business information is present. times more likely to be considered reputable.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Anyword

JULY 12, 2021

Facebook Ad Tools Turn Clicks into Cash. Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Well, that’s not surprising, because making sure that Facebook ads are optimized is a difficult thing to do – just clicking the “Boost” button is no guarantee that you will see a lift. AdEspresso.

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

SmartBug Media

AUGUST 13, 2021

Gather ’round and get your notebook ready, because we’re going to show you five steps to build a review acquisition strategy for your senior care community. You can’t forget the likes of Google My Business or Facebook , so that you show up on the SERP when prospects are searching for senior care in your area. Where to Start.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Rev

JUNE 14, 2019

Well, the data-driven company acquisition race continues at full throttle. On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. In the realm of acquisitions though, they haven’t made a strong showing. Head spinning yet?

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Valasys

MARCH 17, 2023

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. Facebook’s vast array of ad formats and targeting options allows you to reach your desired audience with ease.

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Unbounce

MAY 5, 2020

Fortunately, there’s an advertising tool that lets you use the customer data you already have to find more high-converting prospects: Facebook lookalike audiences. What’s a Facebook Lookalike Audience? It’s as simple as telling Facebook who’s already bought something from you or interacted with you positively.

Facebook 145

Facebook Landing Pages Paid Search Agency Ad Exchange 145

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

NuSpark Consulting

OCTOBER 31, 2023

Introduction In media buying, two metrics often stand out as the guiding stars for decision-making: Return on Advertising Spend (ROAS) and Customer Acquisition Cost (CAC). Let’s break down these metrics, compare them, and discuss how they can be effectively used to make informed media buying decisions. What is ROAS? What is CAC?

ROAS 100

ROAS Comparison Allocation Lead Ranking 100

Convince & Convert

APRIL 17, 2014

There has been a ton of conversation around Facebook’s declining organic reach for businesses. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Zoominfo

JANUARY 27, 2021

Facebook Lookalike Audiences. Although it’s not the only solution for lookalike modeling, Facebook is certainly one of the most popular. Hands down, Facebook has the most users with a gigantic pool of freely given personal information (jobs, groups, education, and interests).

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

SendX

DECEMBER 7, 2020

FINDING YOUR PROBLEM: Open rate analytical data provides information regarding the performance of your email strategies. HELPFUL TIPS: Relevancy: Only send relevant and targeted information - statistics show that 56% of people unsubscribe due to receiving content irrelevant to them (Campaign Monitor 2020). Provide value.

Email Marketing 221

Email Marketing Work Management Marketing Management Open Rate 221

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. Employee count.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Marketing Insider Group

JULY 28, 2020

A LinkedIn report found that 78% of IT buyers seek information when looking for a provider. Of the top tech organizations—Google, Microsoft, Amazon, and Facebook—only Microsoft has a CMO. Acquisitions Overshadow Organic Development in Brand Growth. Last, the authors correlate the results of the acquisition trend.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Martech

APRIL 19, 2024

And they already have much of the information that advertisers request from prospects in a lead gen form. Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. People share on Instagram or Facebook what they want others to know about them.” They’re looking to have a conversation.

Lead Gen 115

Lead Gen Paid Content Social Media Sales Qualified Leads 115

Martech Advisor

DECEMBER 23, 2019

What are the recent acquisitions in the CDP space and how do they impact marketers? 2019 saw plenty of new launches as well as acquisitions in the CDP space. CDP Acquisitions: What’s Happening and Why. Amperity’s Acquisition of Custora: Towards a Machine Learning (ML) Platform.

Acquisitions 52

Acquisitions Enterprise Management Work Management Marketing AI 52

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. Despite the rapid cadence, every quarter we work to create new, remarkable ways of reaching, informing, and converting our audience. The beginning of our Q1 2020 Acquisition Campaign started with a blinking cursor. Establishing the Campaign.

Acquisitions 94

Acquisitions Hubspot Lead Ranking Lead Scoring 94

Sprout Social

DECEMBER 6, 2018

In the context of Facebook ads (or any social media platform for that matter) and chatbots, there are some key copywriting tips that will bring greater success. Facebook ads. Anyone with a Facebook account is subject to advertising on their news feeds. Facebook has become far more visual, and ads must do the same.

Copywriting 93

Copywriting Paid Search Agency Facebook Ads 93

Martech

NOVEMBER 9, 2023

These issues can degrade the performance of advertising campaigns, particularly on platforms like Facebook, where traditional client-side tracking is becoming unreliable. Server-side tracking sends data directly from the server to Facebook, ensuring crucial information isn’t lost due to browser-based restrictions.

API 109

API Marketing Management Advertising Agencies Conversion 109

Marketing Insider Group

DECEMBER 8, 2021

These types of insights can inform all content marketing. They are too focused on customer acquisition. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Customer acquisition is important. They all have a voice.

Enterprise Management 313

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 313

Martech

APRIL 3, 2024

Facebook 3 billion MAU in January. population has used Reddit (Facebook 68%, YouTube 83%). Reddit’s 2023 average revenue per user (ARPU) was about $0.80 (Facebook $9.62) Reddit marketing tactics The keyword for marketing on Reddit is engagement — the more you do, the more response you will get. billion MAU (est.)

Mobile Advertising 97

Mobile Advertising Social Media Aggregators Communities 97

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing & Strategy Marketing Strategy Planning 111

Hubspot

OCTOBER 26, 2017

As of March 2017, Facebook had 1.28 With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. After all, Facebook is a no-brainer for marketers. We’ll also help you create a strategy for your Facebook ad campaigns along the way.

Facebook 77

Facebook Campaigns Advertising Benchmark Advertising Funnels 77

Marketing Insider Group

AUGUST 11, 2023

Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. Evaluate Platform Features Explore the features of each social network to make informed decisions.

Social Networks 179

Social Networks Business Work Management Social Media 179

Hubspot

MARCH 10, 2018

Messaging blog WABetaInfo released new information today indicating that Facebook has plans for major changes to Messenger. Facebook's Big Plans for Messenger. Snapchat has become the Facebook R&D lab," Cirillo says. If true, this is not the first time Facebook has experimented with a disappearing content feature.

Facebook 77

Facebook Content Acquisitions Features 77

Zoominfo

JULY 2, 2021

Though they become outdated over time, they can be used for contact information and gaining a better understanding of a candidate’s interests. The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy. Big changes could mean ensuing unhappiness.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Zoominfo Acquisitions 130

Zoominfo

JULY 2, 2021

Though they become outdated over time, they can be used for contact information and gaining a better understanding of a candidate’s interests. The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy. Utilize social media.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Acquisitions Social Media 130

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Facebook is launching three competitors on its own.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Sprout Social

OCTOBER 4, 2016

As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. Strive to Find Correlations to Better Inform Strategy. SproutSocial A3: LI factors into several: Thought leadership, brand awareness, customer acquisition, increased share of wallet.

Linkedin 77

Linkedin Correlation Word of Mouth Thought Leadership 77

Marketing Insider Group

JANUARY 24, 2023

These types of insights can inform all content marketing. They are too focused on customer acquisition. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Customer acquisition is important. And they all have influence.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Rev

SEPTEMBER 29, 2018

Don’t you wish B2B marketing had something as effective as Facebook to help us target our ideal customers? I’ve been running Facebook ads for a long time. Simply put, Facebook offers some competitive advantages that most other platforms couldn’t dream of. What they came up with are called ‘vectors.’

Marketing AI 148

Marketing AI Demand Generation Cost per Lead CPL 148

SmartBug Media

JANUARY 20, 2022

The challenge has become finding ways to stand out within the paid acquisition layer while optimizing owned audiences and existing customers. E-commerce revenue is acquired through three primary layers: paid acquisition, owned audiences, and existing customers. Historically, e-commerce companies have relied heavily on paid acquisition.

SMS 98

SMS Acquisitions Ad Exchange Paid Search Agency 98

Martech

OCTOBER 6, 2021

Monday’s unexpected outage across Facebook, Instagram and WhatsApp was just one more example of how marketers are getting the rug pulled out from them with little notice. The launch represents the first leveraging of Mailchimp’s acquisition of AI platform Inspector 6 in July of this year. They’re essential. Why we care.

Paid Search Agency 104

Paid Search Agency Acquisitions Gartner Digital Transformation 104

Martech

FEBRUARY 16, 2023

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Knowing this informed their pricing strategy for ad buying. “If It was also part of their global brand refresh.

Paid Search Agency 125

Paid Search Agency Ads Campaigns Account Based Marketing 125

Hinge Marketing

JULY 11, 2016

And it’s why talent acquisition is so important to the success of a professional services firm. The Difference Between Talent Acquisition and Recruiting. It’s not uncommon to confuse talent acquisition and recruiting — and that can be a mistake for a professional services firm. That’s true. The difference is significant.

Acquisitions 48

Acquisitions Service Effectiveness Marketing & Strategy 48